Kim McDonnell: Building A Business Around Gratitude To Improve Overall Happiness And Wellness Around The World

Drown the Noise

They believed in their business so much so, that they packed up their family and moved around the world to bring their vision to life. Founder of social enterprise and global lifestyle brand, Thankful, Kim McDonnell and her husband spent many years just trying to trademark the concept. Their mission: tapping into the science of positive psychology, Thankful creates opportunities to provide Thankful Moments via an innovative business model that merges a product licensing program, global cause awareness campaigns, and a nonprofit arm. Creating the first multi-product, multi-cause social impact brand capable of spreading thankfulness and measurable impact. Thankful donates a percentage of their profits to their non-profit foundation, and then re-distributes the money to other non-profits around the world. After years of working in the advertising world and for major brands, they realized that their skills and expertise could come together to make a positive and lasting impact. Not just in dollar form, but for people and the planet. Consumerism isn't going anywhere. But if we can have a say in how our dollars are spent, who they go to, and have a positive impact on someone else- wouldn't you want to be a part of that movement?