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Targeting and Tracking Delivery of Digital Political Ads with Ray Kingman Semcasting
Manage episode 399595210 series 2949198
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Ray Kingman, Founder and CEO of Semcasting, is focused on bringing a deeper understanding of the media habits of voters to campaigns. The shift from traditional linear TV advertising to Connected TV and other digital ad options is being accelerated thanks to the ability to target messages and measure the delivery and effectiveness of the ads.
We talk about:
- Candidate identity management
- Using a constellation of match keys to more accurately target voters
- The value of Real-Time Voter Measurement to ensure message delivery
- Availability of digital ad inventory
#Semcasting #PoliticalAds #DigitalAds #Election2024 #RealTimeVoterMeasurement #RTVM
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