Welcoming you back to the Santa Fe Opera with Audience Services Director Julie Wheeler

Destination Santa Fe Opera

Welcoming opera-lovers back to the Santa Fe Opera this summer requires a massive behind-the-scenes effort, much of which is coordinated by the front-of-house team. Jane Trembley talks preparations and protocols with Julie Wheeler, the Santa Fe Opera’s audience services director. Their conversation sheds light (and a few tears) on the grace, gratitude, and overwhelming emotions accompanying this season’s return to the desert stage.

The 2021 Season comes with a host of new challenges. Few know better than Julie. She and key colleagues across the company have spent the last 16 months researching, planning, and implementing many of the modifications SFO has put into place this season. However, she credits the entire staff with making the adjustments look and feel effortless. From newly installed touchless technology to seamless social distancing measures, this season’s goal, says Julie, remains the same as always: to create an environment in which audiences can commune with opera surrounded by gorgeous natural scenery. “It's just going to be one of those things where I think what they can expect is what we've been talking about - that sense of being out and being someplace you know and love and experiencing your joy.”

Joy is Julie’s beacon. It colors memories of her first visit to Santa Fe, the one in which she visited her mother and never left. It flavors her overwhelming penchant for red chile (sorry, team green). Joy is also the force behind her compassion for ticket holders as she and her team contacted every single one last year to share that the pandemic had forced SFO into an unprecedented, season-long closure.

As summer gets underway, Julie’s excited to finally see how guests respond to SFO’s new initiatives, including the nightly, on-site Simulcasts of every single show. “For people who maybe aren't ready yet to step foot into a theater with, you know, 15- to 1700 people, it gives them an opportunity to view from their car and tailgate and still have that wonderful experience.” No matter where they’re seated this season, Julie’s efforts ensure that audiences will rediscover their joy, safely.

Listeners can find the restaurants recommended in this episode below.

CREDITS

Destination Santa Fe Opera is a Santa Fe Opera podcast, produced and edited by Andrea Klunder at The Creative Impostor Studios.

Mixed by: Edwin R. Ruiz

Hosted by: Jane Trembley

Julie Wheeler, Audience Services Director, Santa Fe Opera

MENTIONED IN THIS EPISODE

Atrisco Cafe & Bar

The Pantry

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Learn more about the Santa Fe Opera and plan your visit at http://www.santafeopera.org.