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MQLs aren’t the enemy and creating high-converting competitor pages | Dev Basu @ Powered by Search

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Manage episode 327259290 series 2464631
Contenido proporcionado por Chili Piper. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chili Piper o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way B2B companies go-to-market. We cover some spicy topics including why Dev doesn’t believe MQLs are dead, and how to create competitor comparison pages that your prospects will actually want to read.

Show Notes:

Follow Tara: https://twitter.com/taraarobertson

Follow Dev: https://twitter.com/devbasu

Playbook: Competitor Comparison Landing Pages https://www.poweredbysearch.com/blog/competitor-comparison-landing-pages-for-saas/

Check out 42 Agency’s blog and newsletter: https://www.fourtytwo.agency/blog

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

  continue reading

53 episodios

Artwork
iconCompartir
 
Manage episode 327259290 series 2464631
Contenido proporcionado por Chili Piper. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chili Piper o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way B2B companies go-to-market. We cover some spicy topics including why Dev doesn’t believe MQLs are dead, and how to create competitor comparison pages that your prospects will actually want to read.

Show Notes:

Follow Tara: https://twitter.com/taraarobertson

Follow Dev: https://twitter.com/devbasu

Playbook: Competitor Comparison Landing Pages https://www.poweredbysearch.com/blog/competitor-comparison-landing-pages-for-saas/

Check out 42 Agency’s blog and newsletter: https://www.fourtytwo.agency/blog

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

  continue reading

53 episodios

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