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Contenido proporcionado por Chili Piper. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chili Piper o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense

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Contenido proporcionado por Chili Piper. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chili Piper o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background.

We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls.

Show Notes

Follow Tara: https://www.linkedin.com/in/taraarobertson

Follow Latané: https://www.linkedin.com/in/latane-conant/

Check out Matt Heinz’s content: https://www.linkedin.com/in/mattheinz/

Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/

About Demand Gen Chat:

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

  continue reading

53 episodios

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iconCompartir
 
Manage episode 345792362 series 2464631
Contenido proporcionado por Chili Piper. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chili Piper o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background.

We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls.

Show Notes

Follow Tara: https://www.linkedin.com/in/taraarobertson

Follow Latané: https://www.linkedin.com/in/latane-conant/

Check out Matt Heinz’s content: https://www.linkedin.com/in/mattheinz/

Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/

About Demand Gen Chat:

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

  continue reading

53 episodios

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