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Sarah Cirelli: Launching the 'SWAT' Plan at Grassi CPAs | Capstone Conversations
Manage episode 445309605 series 2907093
Capstone Conversations
Informal and informative discussions with leading growth strategists from the nation's most dynamic CPA firms.
With Jean Caragher
For CPA Trendlines
When the Covid pandemic hit Grassi CPAs, chief marketing officer Sarah Cirelli launched a "SWAT" program to stem the losses and reap an extra $2 million in new fees.
Full show notes here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friuday with Gear Up for Growth here |
In this episode of Capstone Conversations with Jean Caragher, Cirelli explains the SWAT toolset, an automated dashboard with the firm's crisis response and recovery services, all the marketing data, and every prospect and client who attended a webinar or called their hotline, the questions they asked, the industry they operate in, and where they were in the lead generation process.
217 episodios
Manage episode 445309605 series 2907093
Capstone Conversations
Informal and informative discussions with leading growth strategists from the nation's most dynamic CPA firms.
With Jean Caragher
For CPA Trendlines
When the Covid pandemic hit Grassi CPAs, chief marketing officer Sarah Cirelli launched a "SWAT" program to stem the losses and reap an extra $2 million in new fees.
Full show notes here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friuday with Gear Up for Growth here |
In this episode of Capstone Conversations with Jean Caragher, Cirelli explains the SWAT toolset, an automated dashboard with the firm's crisis response and recovery services, all the marketing data, and every prospect and client who attended a webinar or called their hotline, the questions they asked, the industry they operate in, and where they were in the lead generation process.
217 episodios
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