From Madison Avenue to Brand Ambassadors: The Evolution of Marketing with Curt Tueffert

Communication TwentyFourSeven

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Do you believe that empathy and lifelong learning are the keys to success in a crowded marketplace? Curt Tueffert, VP of Sales Development for a billion-dollar industrial distributor, certainly does. In our conversation, we discuss the often-overlooked necessity of empathy in sales and marketing, the art and science of influencing others, and the importance of embracing lifelong learning to differentiate yourself in a crowded marketplace.
As we journey through the evolution of marketing, Curt shares his interesting insights on the changes from Madison Avenue's days of the 70s to the age of influencers and brand ambassadors. We also tackle the future of marketing careers, the advantages of specialization, and the strategic importance of thinking like an entrepreneur. To top it all off, we discuss the critical role of resilience in the sales and marketing profession, and how a little humor can be the perfect ice-breaker to start meaningful conversations and stand out from the crowd. This episode is packed with thought-provoking insights and real-world wisdom you won't want to miss!

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Book on relationships written by the podcast host, Jennifer Furlong.
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Capíttulos

1. Sales, Marketing, and Lifelong Learning (00:00:00)

2. Navigating Organizational Challenges (00:10:50)

3. Sales and Marketing Challenges Today (00:19:08)

4. Marketing's Evolution and Career Path (00:29:23)

5. The Future of Marketing Careers (00:36:22)

6. The Resiliency of Sales and Marketing (00:49:00)