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The Art of Creative Commerce with Manuel Borde - VML's Global CCO of Commerce
Manage episode 427324713 series 3574845
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Welcome to the second episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, where we're diving into the exciting world of Creative Commerce.
Joining us is Manuel Borde, Global Chief Creative Officer at VML and the mastermind behind some of the agencies best commerce cases like Oreo Codes. In this episode, Aadit and Manuel chat about what exactly Creative Commerce is, why it matters now more than ever, and how brands are using it to win in the commerce space.
So, grab your headphones and join us as we uncover the art of Creative Commerce, learn from the best brands in the business, and find out what it takes to make waves in today's competitive landscape.
VML work referenced:
Oreo Codes: https://www.vml.com/work/oreocodes
Oreo Calls: https://www.vml.com/work/oreo-calls
I See Coke: https://www.vml.com/work/i-see-coke
Beer Badge: https://www.vml.com/work/beer-badge
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