))
China's Commerce Evolution: Expert Insights with James Bay
Manage episode 429480010 series 3574845
Contenido proporcionado por VML. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente VML o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Welcome to the latest episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet.
Today, we explore the dynamic world of commerce in China with James Bay, our Chief Commerce Officer for VML China. We discuss the booming e-commerce market in China, the evolving consumer behaviours, and the impact on platforms like Tmall, Taobao, and Douyin. Additionally, we delve into the power of content in this economy and how to create efficiencies using Gen AI.
Tune in for insights on the future of commerce in one of the world's most fascinating markets.
6 episodios
Compartir
