How Car Dealers Are Cracking the "Customer Retention" Code | Brice Englert, CEO of TradePending

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast. In this episode, I’m speaking with Brice Englert, CEO of TradePending. We discuss how car dealers are cracking the customer retention code, insights from competing with car-buying giants like Carvana, and how consumer loyalty is shifting in the age of hybrids.

This episode of the Car Dealership Guy Podcast is brought to you by:

TradePending - TradePending makes dealers' websites convert better with their trade-in tool and payment calculator on steroids, makes it easier for sales teams to sell with video and digital vehicle brochures, and helps grow your service business with video for service departments and service offers management that turns your website into a service marketing machine. And they do it all under one roof. Check ‘em out in Booth 851 at NADA! Learn more @ https://tradepending.com/

Tax Max - The Tax Max “File and Drive” Sales Event is a simple tax season program that will help your dealership boost down payments and get more customers approved. Tax Max files the customer’s tax return, the dealer gets the down payment and the customer gets the car. Use coupon code: CARGUY and receive 25% off the Tax Max VIP package. Learn more @ https://www.taxmax.com/TaxMax/car-dealer-overview.aspx

DLRdmv - With DLR50, your dealership now has 24/7 portal access to calculations, pre-filled forms, checklists, inquiries, plus white glove processing and specialist support. You can even acquire duplicate titles in all 50 states directly through the DLR50 platform! Learn more @ https://www.dlr50.com/

CDG Job Board - The #1 platform for connecting automotive professionals with job opportunities in the car dealership industry. Explore industry-specific roles and advance your career @ https://jobs.dealershipguy.com/.

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

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Topics:

00:00 Intro

00:07 How has the past decade shaped Brice Englert?

00:26 What were the early startup days like?

01:00 How did Brice enter the automotive industry?

03:22 What role does technology play in dealerships?

05:08 How did OEM involvement shape TradePending?

06:12 What sparked the launch of TradePending?

10:41 Why is retention so crucial?

14:00 How does personalized communication build trust?

19:26 What’s next for independent market competition?

23:39 How is digital retailing evolving?

29:50 How can selling be made easier?

35:34 What insights shape acquisitions and growth?

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#AutomotiveIndustry #DealershipRetention #CarValuation