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How Car Dealers Are Cracking the "Customer Retention" Code | Brice Englert, CEO of TradePending
Manage episode 456336196 series 3460617
Welcome to the Car Dealership Guy Podcast. In this episode, I’m speaking with Brice Englert, CEO of TradePending. We discuss how car dealers are cracking the customer retention code, insights from competing with car-buying giants like Carvana, and how consumer loyalty is shifting in the age of hybrids.
This episode of the Car Dealership Guy Podcast is brought to you by:
TradePending - TradePending makes dealers' websites convert better with their trade-in tool and payment calculator on steroids, makes it easier for sales teams to sell with video and digital vehicle brochures, and helps grow your service business with video for service departments and service offers management that turns your website into a service marketing machine. And they do it all under one roof. Check ‘em out in Booth 851 at NADA! Learn more @ https://tradepending.com/
Tax Max - The Tax Max “File and Drive” Sales Event is a simple tax season program that will help your dealership boost down payments and get more customers approved. Tax Max files the customer’s tax return, the dealer gets the down payment and the customer gets the car. Use coupon code: CARGUY and receive 25% off the Tax Max VIP package. Learn more @ https://www.taxmax.com/TaxMax/car-dealer-overview.aspx
DLRdmv - With DLR50, your dealership now has 24/7 portal access to calculations, pre-filled forms, checklists, inquiries, plus white glove processing and specialist support. You can even acquire duplicate titles in all 50 states directly through the DLR50 platform! Learn more @ https://www.dlr50.com/
CDG Job Board - The #1 platform for connecting automotive professionals with job opportunities in the car dealership industry. Explore industry-specific roles and advance your career @ https://jobs.dealershipguy.com/.
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu
Topics:
00:00 Intro
00:07 How has the past decade shaped Brice Englert?
00:26 What were the early startup days like?
01:00 How did Brice enter the automotive industry?
03:22 What role does technology play in dealerships?
05:08 How did OEM involvement shape TradePending?
06:12 What sparked the launch of TradePending?
10:41 Why is retention so crucial?
14:00 How does personalized communication build trust?
19:26 What’s next for independent market competition?
23:39 How is digital retailing evolving?
29:50 How can selling be made easier?
35:34 What insights shape acquisitions and growth?
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ / guydealership
Instagram ➤ / cardealershipguy
TikTok ➤ / guydealership
LinkedIn ➤ / cardealershipguy
Threads ➤ https://www.threads.net/@cardealershi...
Facebook ➤ https://www.facebook.com/profile.php?...
Everything else ➤ dealershipguy.com
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
#AutomotiveIndustry #DealershipRetention #CarValuation
162 episodios
Manage episode 456336196 series 3460617
Welcome to the Car Dealership Guy Podcast. In this episode, I’m speaking with Brice Englert, CEO of TradePending. We discuss how car dealers are cracking the customer retention code, insights from competing with car-buying giants like Carvana, and how consumer loyalty is shifting in the age of hybrids.
This episode of the Car Dealership Guy Podcast is brought to you by:
TradePending - TradePending makes dealers' websites convert better with their trade-in tool and payment calculator on steroids, makes it easier for sales teams to sell with video and digital vehicle brochures, and helps grow your service business with video for service departments and service offers management that turns your website into a service marketing machine. And they do it all under one roof. Check ‘em out in Booth 851 at NADA! Learn more @ https://tradepending.com/
Tax Max - The Tax Max “File and Drive” Sales Event is a simple tax season program that will help your dealership boost down payments and get more customers approved. Tax Max files the customer’s tax return, the dealer gets the down payment and the customer gets the car. Use coupon code: CARGUY and receive 25% off the Tax Max VIP package. Learn more @ https://www.taxmax.com/TaxMax/car-dealer-overview.aspx
DLRdmv - With DLR50, your dealership now has 24/7 portal access to calculations, pre-filled forms, checklists, inquiries, plus white glove processing and specialist support. You can even acquire duplicate titles in all 50 states directly through the DLR50 platform! Learn more @ https://www.dlr50.com/
CDG Job Board - The #1 platform for connecting automotive professionals with job opportunities in the car dealership industry. Explore industry-specific roles and advance your career @ https://jobs.dealershipguy.com/.
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu
Topics:
00:00 Intro
00:07 How has the past decade shaped Brice Englert?
00:26 What were the early startup days like?
01:00 How did Brice enter the automotive industry?
03:22 What role does technology play in dealerships?
05:08 How did OEM involvement shape TradePending?
06:12 What sparked the launch of TradePending?
10:41 Why is retention so crucial?
14:00 How does personalized communication build trust?
19:26 What’s next for independent market competition?
23:39 How is digital retailing evolving?
29:50 How can selling be made easier?
35:34 What insights shape acquisitions and growth?
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ / guydealership
Instagram ➤ / cardealershipguy
TikTok ➤ / guydealership
LinkedIn ➤ / cardealershipguy
Threads ➤ https://www.threads.net/@cardealershi...
Facebook ➤ https://www.facebook.com/profile.php?...
Everything else ➤ dealershipguy.com
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
#AutomotiveIndustry #DealershipRetention #CarValuation
162 episodios
Todos los episodios
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1 How to Build the Next-Gen Dealership BDC | Tina Tasche, Technology Specialist at Van Horn Automotive 40:37
1 How Car Dealers Are Cracking the "Customer Retention" Code | Brice Englert, CEO of TradePending 42:23
1 The Rise and Fall And Rise Again of Carvana | Ernie Garcia Jr., Co-Founder and CEO of Carvana 1:03:14
1 The Secret Weapon Helping Dealerships Sell Cars Coast-To-Coast | David Donaldson, SVP of DLR50 29:16
1 Hacking the game of dealership “attention” and going viral | Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group 52:29
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