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BM009 | The Secrets of Marketing to Women
Manage episode 309550065 series 3035470
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Did you know over 80% of all buying decisions are made by women? For this reason, it's essential that you learn what women want and what makes them buy.
Join Dale Beaumont, founder and CEO of Business Blueprint® as he chats with marketing expert, professional speaker and best-selling author, Amanda Stevens, about "The Secrets of Marketing to Women".
Listen in and discover; why businesses should be focused on marketing to women as opposed to marketing in general; what are the differences between men and women in the way that they buy; what is the "Inner Circle" and how to to use it to your advantage; live examples of businesses that are marketing to women successfully, what should you be thinking about post-sale to ensure you repeat customers and referrals; and how to take this ideas and how to put them into practice now.
After listening, head to http://www.BusinessBlueprint.com/podcast to find more information about marketing, business templates, regular updates and exclusive offers.
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