))
Tatiana Ryfer | Owner of a Private Brand | E29
Manage episode 302162012 series 2791175
Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Tatiana Ryfer is Head of the Branding & Visual Identity design department in Carrefour, and a member of the Pentawards jury.
From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana has a design career marked by an international path.
Tatiana contributed to building the design culture inside Carrefour. By managing all the brand’s visual aspects, she helped create consistency through all customer’s touchpoints.
In this episode, we discuss the role of packaging design in building successful private brands. She also tells me why it is important to build own brands transversally, and how sustainable packaging will take center stage in the near future.
With prior experience in the Decathlon Group as Branding & Packaging Manager, Tatiana had the opportunity to create and develop some of the group’s own brands.
Her former experiences were split between Brazil, where she opened her own design studio specialized in branding, signage, and packaging and became a referenced packaging teacher in one of the most renowned design schools in the country, and New York where she spent three years doing a Branding & Packaging Masters in Pratt Institute and working for design agencies.
*Owner of a Lonely Heart (Yes) - acoustic fingerstyle cover by Jack Isidore
Resources:
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
Subscribe:
Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.
61 episodios
Compartir
