Steve Osborne | To Redesign, or Not to Redesign, That Is the Question | E21
Manage episode 293268848 series 2791175
Por Hernán Braberman descubierto por Player FM y nuestra comunidad - los derechos de autor son propiedad de la editorial, no de Player FM, y el audio se transmite directamente desde sus servidores. Presiona el botón de suscripción para rastrear cambios en Player FM o pega el URL del feed en otras aplicaciones de podcast.
Steve Osborne is a British brand design specialist with over 30 years` experience creating, re-positioning and extending brands through package design. Steve is Managing Partner at Osborne Pike, a design studio based in Bath.
His career started in Marketing at Unilever before he switched sides to join Design Bridge. After playing a leading role in that agency's development, including 7 years as Founder and Managing Director of the Amsterdam office, he set up Osborne Pike in 2002.
In this episode, we analyze the biggest mistakes brands make when redesigning their packages. He tells me what packaging storytelling can achieve. Finally, he describes the qualities that a package design should have to stand the test of time and be distinctive.
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