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Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Peter Oberdorfer | The Prophet of Talking Labels | E23

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Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Peter Oberdorfer is a 25 year veteran in digital entertainment and CGI, currently President of Tactic, an immersive creative and production studio based in San Francisco.

Its team of engineers and designers specialize in experiences centered around virtual and augmented reality. Tactic has produced renowned apps such as the '19 Crimes Series', 'The Walking Dead', and recently 'Jack Daniel's AR experience'.

In this episode, Peter teaches us how to tell effective stories in augmented reality and gain real user retention with packaging experiences. He also explains why AR has the potential to push the boundaries of storytelling and brand interaction.

Peter has co-founded several well-regarded digital post-production firms, including the interactive firm Float Hybrid Entertainment, the Academy Award, and Emmy Award-winning visual effects studio Giant Killer Robots, as well as Hollywood's original previsualization firm, Pixel Liberation Front.

Resources:

Follow us:

Subscribe:

Follow BRANDERMAN on your favorite Podcast App so you don't miss any of our upcoming episodes.

  continue reading

54 episodios

Artwork
iconCompartir
 
Manage episode 295521729 series 2791175
Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Peter Oberdorfer is a 25 year veteran in digital entertainment and CGI, currently President of Tactic, an immersive creative and production studio based in San Francisco.

Its team of engineers and designers specialize in experiences centered around virtual and augmented reality. Tactic has produced renowned apps such as the '19 Crimes Series', 'The Walking Dead', and recently 'Jack Daniel's AR experience'.

In this episode, Peter teaches us how to tell effective stories in augmented reality and gain real user retention with packaging experiences. He also explains why AR has the potential to push the boundaries of storytelling and brand interaction.

Peter has co-founded several well-regarded digital post-production firms, including the interactive firm Float Hybrid Entertainment, the Academy Award, and Emmy Award-winning visual effects studio Giant Killer Robots, as well as Hollywood's original previsualization firm, Pixel Liberation Front.

Resources:

Follow us:

Subscribe:

Follow BRANDERMAN on your favorite Podcast App so you don't miss any of our upcoming episodes.

  continue reading

54 episodios

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