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Customers pay for brand benefits, not product attributes.
Manage episode 352545327 series 3342132
Contenido proporcionado por Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business. He discusses why product attributes are not enough to differentiate a brand and expand a business. Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins. Creating brand benefits and then delivering the brand promise with products and services are the key to brand expansion
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