Extraordinary Ordinary Objects

Big Picture Science

#Tech #Astronomy #Biology #Future #Physics #Siliconvalley #Technology #Big Picture Science #Science #SETI Institute #AstroBiological #After Life

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

hace un año 54:00

MP3•Episodio en casa

“To live is to count and to count is to calculate.” But before we plugged in the computer to express this ethos, we pulled out the pocket calculator. It became a monarch of mathematics that sparked a computing revolution. But it’s not the only deceptively modest innovation that changed how we work and live. Find out how sewing a scrap of fabric into clothing helped define private life and how adding lines to paper helped build an Empire. Plus, does every invention entail irrevocable cultural loss?

Guests:

Keith Houston – author of “Empire of the Sum: The Rise and Reign of the Pocket Calculator.”

Hannah Carlson – teaches dress history and material culture at the Rhode Island School of Design, author of “Pockets: An Intimate History of How We Keep Things Close.”

Dominic Riley – bookbinder in the U.K.

Featuring music by Dewey Dellay and Jun Miyake

Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science.

You can get early access to ad-free versions of every episode by joining us on Patreon. Thanks for your support!

Learn more about your ad choices. Visit megaphone.fm/adchoices

641 episodios

Extraordinary Ordinary Objects

Big Picture Science

2,296 subscribers

published hace un año

MP3•Episodio en casa

Guests:

Keith Houston – author of “Empire of the Sum: The Rise and Reign of the Pocket Calculator.”

Hannah Carlson – teaches dress history and material culture at the Rhode Island School of Design, author of “Pockets: An Intimate History of How We Keep Things Close.”

Dominic Riley – bookbinder in the U.K.

Featuring music by Dewey Dellay and Jun Miyake

Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science.

You can get early access to ad-free versions of every episode by joining us on Patreon. Thanks for your support!

Learn more about your ad choices. Visit megaphone.fm/adchoices

641 episodios

#Tech #Astronomy #Biology #Future #Physics #Siliconvalley #Technology #Big Picture Science #Science #SETI Institute #AstroBiological #After Life

Todos los episodios

1
Skeptic Check: Cryptids 56:36

hace 21 hours56:36

56:36

Bigfoot could get official status if proposed legislation passes making it the state cryptid of California. If nothing else, the effort shows that fascination with cryptids has an outsized footprint on our culture. We look at why mythical creatures continue to capture imaginations - as well as passions - of die-hard believers, despite no evidence for their existence. An author uncovers the origin of a beloved hoax in the American West and its unexpected ties to a real animal and historical medical breakthrough. But are we looking for creature delights in all the wrong places? A tally of Earth’s species reveals that far more remain unidentified than are currently known. Newly discovered critters such as the Yeti crab and an organism dubbed the Flying Spaghetti Monster are so strange, it challenges us to separate fauna fact from folktale. Guests : Chris Rogers – Assemblymember, California’s 2nd Assembly District Benjamin Radford – Deputy Editor of Skeptical Inquirer Science Magazine, author, and co-host of Squaring the Strange podcast Michael Branch – Writer, humorist, and author of On the Trail of the Jackalope: How a Legend Captured the World’s Imagination and Helped Us Cure Cancer Boris Worm – Marine ecologist, Professor of Biology at Dalhousie University in Halifax, Nova Scotia Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Vroom! 55:24

hace 8 días55:24

55:24

Self-driving cars, once a thing of science fiction, have become a reality in a handful of cities across the country. As our vehicles gain autonomy, they may provoke a profound shift not unlike the introduction of the first car in the late1800s and raise the question of whether the human driver will soon be obsolete. For a glimpse into the future of self-driving cars, we take a spin through the history of the automobile, from the Model T to the driverless taxi-cab. Along the way, we explore the rise of American manufacturing and the unmistakable but unexpected way in which we have bonded to our four-wheeled companions. Guests : Witold Rybczynski – Professor emeritus of architecture and design at the University of Pennsylvania and author of the book, The Driving Machine: A Design History of the Car Timothy B Lee – Technology journalist and writer of the newsletter, Understanding AI Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Skeptic Check: Asteroid Mining 54:04

hace 15 días54:04

54:04

Asteroids are rich in precious metals and other valuable resources. But mining them presents considerable challenges. We discuss these, and consider how these spinning, rocky resources might be the key to a space-faring future. But an economist points out the consequences of bringing material back to Earth, and a scientist raises an ethical question; do we have an obligation to keep the asteroids intact for science? Guests : Jim Bell - Planetary scientist in the School of Earth and Space Exploration at Arizona State University. Martin Elvis - Astronomer and author of “ Asteroids: How Love, Fear, and Greed Will Determine Our Future in Space .” Ian Lange - Economist and associate professor at the Colorado School of Mines and author of a paper on the feasibility of asteroid mining. Featuring music by Dewey Dellay and Jun Miyake Originally aired March 18, 2024 You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Disappearing Data 1:03:02

hace 22 días1:03:02

1:03:02

Firing federal workers and freezing grants has upended research institutions, prompting uncertainty about their futures. We look at the real-world impacts these policy changes may have for our mechanisms for collecting and sharing important data. An NIH grant recipient considers the future of her lab’s ability to do basic research, including studying complex diseases such as Alzheimer’s and heart disease. An interruption in reliable access to CDC data comes as highly contagious avian influenza continues to evolve and spread in the U.S. And what does the gutting of NOAA imply for collecting essential weather data, including those used to forecast hurricanes? Guests : Kimberly Cooper – Developmental biologist at the University of California, San Diego Amy Maxmen – Public health reporter at KFF Health News Alan Sealls – Retired broadcast meteorologist, adjust professor at the University of South Alabama and president-elect of the American Meteorological Society Bernadette Woods Placky – Chief meteorologist and Climate Matters director at the nonprofit organization, Climate Central Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Amazing Arctic 55:47

hace 29 días55:47

55:47

What’s it like to live on a block of ice, especially when it thaws? An environment writer shares his forty-year experience in the Arctic, including the time a paddling polar bear tracked him on a river. He describes the stunning beauty of America’s last truly wild place and the dramatic changes to the landscape he recently witnessed. Recent research has backed up his eyewitness accounts, as an arctic scientist presents the latest data collected from a part of world warming four times faster than the rest of the planet. Guests : Jon Waterman – Author of Into the Thaw: Witnessing Wonder Amid the Arctic Climate Crisis Twila Moon – Deputy Lead Scientist and Science Communication Liaison at the National Snow and Ice Data Center Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Preventable 1:07:22

hace 5 weeks1:07:22

1:07:22

Two infectious diseases that we’ve been able to prevent for a half-century are re-emerging. One of the most contagious viruses in the world, measles, is spreading in the United States. Anti-vax sentiment has driven vaccination rates down leading to outbreaks in Texas and New Mexico. The U.S. has also seen an uptick in cases of tuberculosis which has reclaimed its position as the deadliest infection globally. The author John Green shares how his travels to Sierra Leone inspired his new book about TB. Through the story of a young patient, Henry, he highlights the health inequities that contribute to over a million and a half tuberculosis deaths annually despite the existence of a cure. Guests : Adam Ratner – Pediatric infectious disease doctor in New York City, and author of Booster Shots: The Urgent Lessons of Measles and the Uncertain Future of Children's Health John Green – Author of The Fault in Our Stars , The Anthropocene Reviewed , and Everything is Tuberculosis: The History and Persistence of our Deadliest Infection Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Your Mind on Movies 54:00

hace 6 weeks54:00

54:00

By one estimate we spend a fifth of our lives watching movies or TV. In fact, we consume entertainment almost as habitually as we eat or sleep, activities that receive scientific scrutiny and study. So why not consider the effects that watching movies and TV have on our minds and bodies too? When we do, we find that they are not mere escapism. A data scientist reveals why we are what we watch, and how scientists and filmmakers work, often with competing agendas, to create sci-fi entertainment. Guest: Walt Hickey - journalist, data scientist, and author of “ You Are What You Watch: How Movies and TV Affect Everything ” Featuring music by Dewey Dellay and Jun Miyake Originally aired January 8, 2024 Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
The Latest Buzz 54:00

hace 7 weeks54:00

54:00

Is your windshield accumulating less bug splatter? Insects, the most numerous animals on Earth, are becoming scarcer, and that’s not good news. They’re essential, and not just for their service as pollinators. We ask what’s causing the decrease in insect populations, and how can it be reversed . Also, the story of how California’s early citrus crops came under attack – a problem that was solved by turning Nature on itself. And how chimpanzee “doctors” use insects to treat wounds. We investigate the small and the many on “The Latest Buzz.” Guests : Martin Kernan – Historian and journalist. His article, “ The Bug That Saved California ,” appeared in the January-February 2022 issue of the Smithsonian Alessandra Mascaro – Evolutionary Biologist, currently working at the Ozouga Chimpanzee Project, co-author of the Current Biology paper, “ Application of insects to wounds of self and others by chimpanzees in the wild ” Lara Southern – Doctoral student at the University of Osnabruck, co-author of the Current Biology paper, “ Application of insects to wounds of self and others by chimpanzees in the wild ” Oliver Milman – Environment correspondent for The Guardian in the U.S. and author of “ The Insect Crisis: The Fall of the Tiny Empires that Run the World ” Featuring music by Dewey Dellay and Jun Miyake Originally aired March 28, 2022 Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Skeptic Check: Into the DeepSeek 59:20

hace 8 weeks59:20

59:20

When the Chinese developer of DeepSeek released its model R1, a rift opened up in Silicon Valley. The company, a relatively unknown player, appeared to have created a better and cheaper model than its American competitors. Some big voices in the tech world called it a “Sputnik moment.” Others worried that the open-source model would allow malicious actors to harness the power of this AI technology. But did the arrival of DeepSeek significantly change how artificial intelligence will unfold? We explore that question and ask whether one particular sci-fi franchise got it right when portraying our anxiety about runaway AI. Guests : Alex Kantrowitz – Tech journalist and founder of the podcast and newsletter Big Technology Kristian Hammond – Professor of computer science at Northwestern University and Director of the Center for Advancing Safety of Machine Intelligence Dorian Lynskey – podcaster and author of “ Everything Must Go: The Stories We Tell About the End of the World ” Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Chasing an Asteroid 56:00

hace 9 weeks56:00

56:00

Everyone knows that a big rock wiped out the dinosaurs. But the danger from an asteroid hitting Earth is not limited to ancient history. To deal with this threat, scientists recently ran an experiment to deflect a potential “city killer.” We’ll hear the results of that experiment, and about a visit to another asteroid. In the dusty material NASA brought back from the asteroid Bennu, scientists found the chemical building blocks of life, including many of the amino acids that are found in our cells. Could an asteroid have brought the ingredients for life to ancient Earth? In this episode, we look at our paradoxical relationship with the space rocks that taketh way – and may help giveth - life. Guests : Scott Sandford - Astrophysicist and Research Scientist at NASA’s Ames Research Center Robin George Andrews - Science journalist, volcanologist, and author of " How to Kill an Asteroid: The Real Science of Planetary Defense " Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Coming to Our Animal Senses 54:00

hace 10 weeks54:00

54:00

Animals experience the world differently. There are insects that can see ultraviolet light, while some snakes can hunt in the dark thanks to their ability to sense infrared. Such differences are not restricted to vision: Elephants can hear subsonic sounds, birds navigate by magnetism, and your dog lives in a world marked by odors. In this episode, we speak to science journalist Ed Yong about how other creatures sense the world. Could we ever understand what it’s like to have the hearing of a bat or the sight of a hawk? Guest : Ed Yong – Science writer for The Atlantic whose coverage of the COVID-19 pandemic earned him a Pulitzer Prize in explanatory journalism. He is the author of, “ An Immense World: How Animal Senses Reveal the Hidden Realms Around Us .” Featuring music by Dewey Dellay and Jun Miyake Originally aired September 5, 2022 Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Skeptic Check: Drone Panic Revisited 9:56

hace 10 weeks9:56

9:56

We have an update to our recent episode, Skeptic Check: Drone Panic. If you remember, our guest astronomer Andrew Franknoi recalled the story of Jimmy Carter having seen something mysterious in the sky when he was governor of Georgia in 1969. Astronomers at the time suggested it was likely Venus, as has been the case with other sightings, and for decades that was a widely accepted understanding of what he saw. But there is more to the story, as was brought to our attention by multiple BPS listeners. So, we invited Andrew back to discuss the revised account, and its more satisfying scientific resolution. Guest : Andrew Fraknoi - Professor of Astronomy at the Fromm Institute of the University of San Francisco Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Skeptic Check: Drone Panic 58:00

hace 11 weeks58:00

58:00

When several mysterious objects were spotted flying over New Jersey, their unknown identity led to frightening rumors, and triggered frustration and alarm among some residents of the Garden State. What were these objects, and if they were drones, as some appeared to be, were they friendly or foe? Many of the objects have now been identified. We talk about what happened when calmer heads prevailed and consider what the Great Drone Panic might have in common with other episodes involving objects cruising the skies. Also, why one expert thinks the event gave birth to a new UFO subculture. Guests : Andrew Fraknoi - Professor of Astronomy at the Fromm Institute of the University of San Francisco Mick West - Investigator of conspiracy theories and UFO sightings Greg Eghigian - Professor of history and bioethics at Penn State and author of “ After the Flying Saucers Came: A Global History of the UFO Phenomenon ” Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
The Best Things in Life are Tree(s) 55:58

hace 12 weeks55:58

55:58

While humans were leaving the Stone Age and entering the Bronze, some Bristlecone pine trees grew from seeds to sprouts. They’ve been growing ever since. These 5,000-year-old pines are among the oldest organisms on Earth. Superlatives are also appropriate for the towering redwoods. Trees are amazing in many ways. They provide us with timber and cool us with shade, they sequester carbon and release oxygen, and are home to countless species. But they are also marvels of evolutionary adaptation. We consider the beauty and diversity of trees, and learn why their future is intertwined with ours. Guests : Kevin Dixon - Naturalist at The East Bay Regional Park District, Oakland, California Daniel Lewis - Environmental historian and senior curator for the History of Science and Technology at the Huntington Library, art museum and botanical gardens in Pasadena, California, professor of the natural sciences and the environment at Caltech, and author of “ Twelve Trees: The Deep Roots of our Future ” Featuring music by Dewey Dellay and Jun Miyake Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. You can get early access to ad-free versions of every episode by joining us on Patreon . Thanks for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
The Ocean's Genome 54:00

hace 13 weeks54:00