Marketing for Humans with Sarah McCredie

Better Done Than Perfect

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1y ago 31:29

MP3•Episodio en casa

How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

Visit our website for the detailed episode recap with key learnings.

Recurly — Sarah’s place of work
Glossier — one of direct-to-consumer pioneers in human marketing
Slack — an example of human branding in SaaS
State of Subscriptions: What consumers want
Connect with Sarah on LinkedIn

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80 episodios

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