Contenido proporcionado por Userlist, Inc.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Userlist, Inc. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !
¡Desconecta con la aplicación Player FM !
Better Done Than Perfect
Marcar todo como (no) reproducido ...
Manage series 2816925
Contenido proporcionado por Userlist, Inc.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Userlist, Inc. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
…
continue reading
86 episodios
Marcar todo como (no) reproducido ...
Manage series 2816925
Contenido proporcionado por Userlist, Inc.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Userlist, Inc. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
…
continue reading
86 episodios
Todos os episódios
×How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more. Visit our website for the detailed episode recap with key learnings. Bridging Intention to Impact Desired Outcome Labs Follow Connor on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more. Visit our website for the detailed episode recap with key learnings. Learn More Faster – Michael’s book Follow Michael on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…
When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more. Visit our website for the detailed episode recap with key learnings. UX studio – David’s company UXfolio , Copyfolio , Archifolio , Ranking Raccoon – their products Ranking Raccoon email example Building Two-sided Marketplaces with John Doherty Check out Ranking Raccoon Follow David on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more. Visit our website for the detailed episode recap with key learnings. Superpower Storytelling – Stephen’s book PR Strategies for Founders with Sneha Saigal Get Stephen’s resources for podcast listeners Follow Stephen on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…
Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more. Visit our website for the detailed episode recap with key learnings. Managing Priorities – Harry’s book The Eisenhower Matrix RICE , ICE – scoring models for prioritization Prune the Product Tree Method Innovation Games – a book by Luke Hohmann Analytic Hierarchy Process The Max Priorities Pyramid Thinking in Bets – a book by Amy Duke How I Master Productivity with the “Mise en Place” Method Follow Harry on LinkedIn Visit Harry’s website Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more. Visit our website for the detailed episode recap with key learnings. Amplitude Amplitude Academy Amplitude Community Check out their Plus Plan Read more about their Startup Program Follow Franciska on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…
How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more. Visit our website for the detailed episode recap with key learnings. Data Discrepancies in Marketing Sources Snowplow , Segment – data platforms Decoding Marketing Mix Modeling: A Complete Guide GeoLift , Holdout – types of tests Measuring the ROI of Email with Claudiu Murariu The consequences of privacy features and regulations for consumers 021 Newsletter Follow Barbara on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more. Visit our website for the detailed episode recap with key learnings. Geeks & Experts Help a B2B Writer , Source of Sources (formerly HARO) Survey-based Research Projects with Becky Lawlor Follow Sneha on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…
How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Visit our website for the detailed episode recap with key learnings. Boxcar Agency Copyhackers Proven Ideas for A/B Testing with Sahil Patel JTBD for User Onboarding with Ramli John Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis The Copywriting Formula: Features — Advantages — Benefits (FAB) Demand Side Sales – a book by Bob Moesta Get Boxcar Agency’s free resources for BDTP listeners Follow Carolyn on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more. Visit our website for the detailed episode recap with key learnings. Survey-based Research Projects with Becky Lawlor Ahrefs , Semrush – popular SEO tools Screaming Frog Hotjar – a heat mapping tool Follow Kai on Twitter Get Kai's exclusive resources for BDTP listeners Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…
How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more. Visit our website for the detailed episode recap with key learnings. Databeats Make (formerly Integromat) — Arpit’s previous place of work Good Data To Growth: The GDG Model Measuring the ROI of Email with Claudiu Murariu Get Arpit’s book Follow Arpit on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Visit our website for the detailed episode recap with key learnings. Product Tranquility Follow Dan on LinkedIn SaaS Scaling Secrets — Dan’s podcast Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…
How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Visit our website for the detailed episode recap with key learnings. saas.group — Tim’s company UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam Prerender , Pipeline CRM , Rewardful — some companies acquired by saas.group TinySeed Send Tim an email Follow Tim on LinkedIn Follow Dirk Sahlmer on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods. Visit our website for the detailed episode recap with key learnings. DEPT ® — Michael’s place of work Litmus , Email on Acid — template testing tools Postman Follow Michael on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…
How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more. Visit our website for the detailed episode recap with key learnings. Spiralyze Connect with Sahil on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…
Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.