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Contenido proporcionado por Userlist, Inc.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Userlist, Inc. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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B2B Marketing Attribution with Steffen Hedebrandt
Manage episode 329540812 series 2816925
Contenido proporcionado por Userlist, Inc.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Userlist, Inc. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
Visit our website for the detailed episode recap with key learnings.
- Dreamdata — Steffen’s product
- Trustpilot — a popular review platform
- B2B go-to-market benchmarks 2022 — a study by Dreamdata
- HubSpot, Segment — marketplaces to list your product
- ICP — ideal customer profile
- Capterra, G2 — other popular review sites
- Follow Steffen on LinkedIn
- Try Dreamdata for free
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
80 episodios
Compartir
Manage episode 329540812 series 2816925
Contenido proporcionado por Userlist, Inc.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Userlist, Inc. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
Visit our website for the detailed episode recap with key learnings.
- Dreamdata — Steffen’s product
- Trustpilot — a popular review platform
- B2B go-to-market benchmarks 2022 — a study by Dreamdata
- HubSpot, Segment — marketplaces to list your product
- ICP — ideal customer profile
- Capterra, G2 — other popular review sites
- Follow Steffen on LinkedIn
- Try Dreamdata for free
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
80 episodios
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Similar a Better Done Than Perfect
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continue reading
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…
continue reading
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Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !
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