#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

B2B Marketing with Dave Gerhardt

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

• Turning LinkedIn into a lead generation machine and building a strong founder brand.
• The nitty-gritty of creating authentic, engaging content that resonates with your audience.
• Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

• (00:00) - - Intro
• (06:34) - - Why LinkedIn is a Goldmine for B2B
• (11:12) - - Getting Familiar with Your Audience
• (13:27) - - Challenges of Getting Started
• (15:18) - - Most Common Mistakes Made with LinkedIn
• (20:50) - - Founder's Content Creation: Behind the Scenes
• (25:02) - - Content Scheduling on LinkedIn
• (28:27) - - How Founders Should Manage LinkedIn Engagement
• (32:11) - - Metrics Behind the Founder Brand on LinkedIn
• (34:41) - - Inside Look at the Real Business Impacts
• (38:27) - - Why You Should Overcome Your Reluctance to LinkedIn
• (41:38) - - Maximize Content Impact with an Evergreen Strategy

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