#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

B2B Marketing with Dave Gerhardt

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

• Creating content for multiple personas without losing your brand’s voice
• Secrets to engaging webinars that people actually want to attend
• Top tools and strategies for generating content ideas that resonate

Timestamps

• (00:00) - - Intro
• (07:29) - - Creating Content that Gets Engagement
• (08:32) - - Making Webinar Content Relevant
• (11:27) - - Webinar Content Feedback Loops
• (15:11) - - Using Incentive to Drive Registration
• (19:43) - - When to Use Niche Formats: Understanding Your Audience
• (25:50) - - How to Use Reddit for Content Ideas
• (27:22) - - Using Popular Community Posts for Onboarding
• (29:36) - - How We Do Audience Research

Send guest pitches and ideas to [email protected]
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Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Today's episode brought to you by Navattic.

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They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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• Visit hatch.fm to learn more