Building Client Bonds Beyond the Portfolio

B2B Marketing & Copywriting

As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you.

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Visit Amy's website: https://amyposner.com

Connect with her on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

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Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

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Time stamps:

Niching Down in Copywriting (00:01:12)

Transitioning From Being a Generalist Copywriter to Niching Down (00:06:10)

The Impact of Niche Specialization (00:10:23)

Adapting Writing Pocesss Based on Client Needs (00:16:06)

The Research Process (00:17:27)

How to Communicate With Clients (00:18:32)

Understanding Client Communication Style Preferences (00:20:00)

Building Client Trust (00:21:35)

Transitioning to New Niches (00:26:26)

Portfolio Vs. Expertise (00:30:12)

Navigating Portfolio Challenges (00:33:24)