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6: Real Time Data Driven Marketing with Deborah Holstein
Manage episode 184628304 series 1521373
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Deborah Holstein has held marketing leadership roles in both B2B and B2C SaaS businesses large and small for over 15 years. She is one of a rare breed of "full stack marketers" with hands-on experience across the disciplines of awareness/story-telling, acquisition, content marketing, product and lifecycle marketing as well as in-product experience optimizations to improve upsell and retention. Currently the CMO of EverString, and recently the VP Marketing at Hightail -- a creative collaboration solution for marketing and creative teams and she regularly contributes her marketing and leadership insights to a number of marketing and business publications.
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