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5: Carving Out A Niche In A Ridiculously Competitive Market with CEO Terry Donnolly
Manage episode 184628309 series 1521373
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Terry Donnolly is CEO of Hillstreet Beverage Company, makers of 'The World's Best Tasting Non-Alcoholic Wine and Beer'. Former CMO of MDC Partners, the 7th largest marketing and communications company in the world with 70 agency brands, 15,000 employees, 220 offices, and over a billion dollars in revenue. A wealth of experience, Terry shares some amazing insights into the marketing and positioning of a unique product in the crowded beverage marketplace.
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