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Contenido proporcionado por AlikeAudience. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente AlikeAudience o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Importance of Data Collaboration and the Future of AdTech - Part 1

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Manage episode 435194111 series 3292720
Contenido proporcionado por AlikeAudience. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente AlikeAudience o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • How data collaboration has been progressing in Europe
  • The biggest growth opportunities in the data space
  • The importance of delivering consented audiences to brands
  • Privacy-compliant consented audience delivery for ensured data compliance
  • The impact of Google’s cookie saga
  • Challenges companies face when reaching target audiences
  • Pain points in the AdTech industry
  • Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

  • Head of Strategic Data Partnerships & Corporate Development of OnAudience
  • More than 20 years experience in Media and Data
  • Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

  • Co-founder & CEO of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

  • Consumer Director (AdTech and Digital)
  • Business and Technology journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episodios

Artwork
iconCompartir
 
Manage episode 435194111 series 3292720
Contenido proporcionado por AlikeAudience. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente AlikeAudience o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • How data collaboration has been progressing in Europe
  • The biggest growth opportunities in the data space
  • The importance of delivering consented audiences to brands
  • Privacy-compliant consented audience delivery for ensured data compliance
  • The impact of Google’s cookie saga
  • Challenges companies face when reaching target audiences
  • Pain points in the AdTech industry
  • Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

  • Head of Strategic Data Partnerships & Corporate Development of OnAudience
  • More than 20 years experience in Media and Data
  • Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

  • Co-founder & CEO of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

  • Consumer Director (AdTech and Digital)
  • Business and Technology journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episodios

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