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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
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In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.
- Tune in to get intriguing insights on:
- Trends and changes in the Marketing field in 2022
- Environmental, social, and governance (ESG) concerns in marketing
- Possibility of a recession and its effects on the marketing industry
- Optimizing the marketing budget and profiling the right customer
- Need for multi-channel marketing
- How to implement the AdOps strategy
- The three steps of AdOps
- Measurement tools and media mix optimizer
Sophie Soowon Eom
linkedin.com/in/sophiesoowoneom
- Co-founder and CEO, Adriel
- Co-founder and Ex-CEO of Solidware Co., Ltd.
- Skilled in Negotiation, Sales, Team Building, Management, Fundraising, and Start-ups
- Listed in 2017 Forbes Asia 30 Under 30, and was a member of the UN Secretary General’s High Level Panel on Digital Cooperation
- Member of the Presidential Committee on the 4th Industrial Revolution of South Korea since May 2021
Elice Lau
linkedin.com/in/elicelau
- Chief Strategy Officer at AlikeAudience
- Headed several startups in the Ad-tech Industry
- Key stakeholder for the strategies and operations management at AlikeAudience
- Passionate about trusted data augmentation to enable marketers to reach the right customers
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience
- Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain
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