ACU-033 How Creating A Niche Community Network Was Foundational in Her Practice with JoAnne Bates D.C.

AcuSprout: Acupuncture Podcast

can choosing a niche really help get you out of the gate?

For any new health care practitioner choosing a niche can feel really uncomfortable. And honestly, it is not the only way to launch a practice, but it is one way. And a really beneficial way at that!

Listen in while I chat with one of my friends here in Bellingham who launched a medical practice one year ago, chose a niche and built an entire supportive community around that special population.

This is such a beautiful way to support your patients or practice members as JoAnne prefers to call them AND support other like minded professionals also grow their practices.

Prepare to feel inspired!!!

today’s guest

JOANNE BATES D.C., ROOTED IN WELLNESS CHIROPRACTIC

Dr. JoAnne is the owner and founder of Rooted in Wellness Chiropractic in Bellingham, WA. She primarily serves the perinatal and pediatric population. Her passions lie in supporting and empowering women throughout their pregnancy journey and beyond. She received her Doctorate of Chiropractic degree from Life Chiropractic College West in the Bay Area and is continuing her education through the International Chiropractic Pediatric Association (ICPA) to further her knowledge on all things chiropractic, pregnancy and pediatrics. Outside of the office, she loves getting out and exploring the beauty that is the PNW and playing with her Australian Shepherd, Mozzie.

you’ll learn

• Why and how she chose a niche, and how it affected starting her practice.
• Things she would do differently.
• How having a cash practice is working for her.
• How she talks about money and payment with her practice members.
• How the Bellingham Birth Collective was conceived. (See what I did there?)
• What is next with her marketing endeavors.

resources

• Jane Electronic Medical Records. Use this link to get your first month free!
• Follow AcuSprout on Instagram and Facebook

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