#36 The Chris Bogue Route

1,000 Routes with Nick Bennett

Chris Bogue is a video coach and entrepreneur who transformed his skills in comedy and storytelling into a successful business.

In this episode, Chris shares his journey from corporate sales to teaching solopreneurs and teams how to leverage the power of video. He discusses the process of finding a niche, creating an impactful course, and using humor to make his content accessible and memorable. Chris dives into why video remains a critical tool for B2B sales, how to craft content that truly connects, and the importance of uncovering your “unfair advantage.” He also opens up about the challenges of solopreneurship, offering valuable lessons on persistence, creativity, and the power of a strong support network.

(00:00) Intro

(03:07) Why use video for sales

(08:07) How Chris defined his target market

(13:32) The “Uber” test for video content

(17:11) Pros and cons of selling courses

(24:33) How Chris differentiates himself through comedy

(27:50) Why video works for sales

(29:56) The moment Chris knew solopreneurship will work

(31:20) The power of creativity in marketing

(36:56) Comedy and satire as a brand identity

(42:54) How to prep yourself before going solo

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Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-bogue/

Get “The Complete Guide To Selling on Video” here: https://christopherbogue.com/courses/

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Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/