Los mejores podcasts de Popular Opinion (2024)

1
Beyond CPMs: Why Business Outcomes Surpass Traditional Metrics 28:13

10h ago28:13

28:13

In this episode, Todd and Kelly discuss the evolving landscape of media buying and "performance media." They address the critical need for agencies and brands to shift from focusing solely on traditional metrics like CPM, to more meaningful metrics and strategies that drive real measurable business outcomes. They delve into the art and science of m…

1
The Truth About AdTech 35:24

8d ago35:24

35:24

Todd and Kelly dive into the complexities of AdTech, peeling back the layers of hype and exploring the reality of its applications in digital advertising. They dissect the promises versus the pitfalls of AdTech, from AI-powered tools to data recovery in a privacy-first landscape. With a candid look at what works, what doesn’t, and why passion and c…

1
AI in Advertising and Marketing: Hype or Reality? 35:52

15d ago35:52

35:52

In this rewind episode, Todd and Kelly revisit some of the most compelling discussions around the role of AI in marketing. They explore whether AI is genuinely transforming the industry or if it’s overhyped, addressing its ability to streamline tasks, analyze complex data, and enhance decision-making. They critically examine how AI can impact media…

1
How Emerging Brands Are Leveraging Marketing Mix Modeling with Beatrice Ellington 29:54

29d ago29:54

29:54

In this week's episode, we dive into the transformative power of AI-driven marketing insights with Beatrice Ellington of Keen Decision Systems. Discover how advanced marketing / media mix modeling is helping businesses make smarter, data-driven decisions. Beatrice shares how emerging brands and agencies alike are optimizing marketing budgets, drivi…

1
Real Talk on Agency Client Relationships Rewind 51:06

1M ago51:06

51:06

In this episode, we explore the tough decisions that marketing leaders face when choosing agency partners and balancing media strategies with performance expectations. We dive into the intricacies of building strong client-agency relationships, navigating the cost-value equation, and determining whether to keep marketing functions in-house or with …

1
Navigating Multi-Million Dollar Ad Budgets with Multiple Agencies 30:14

1M ago30:14

30:14

In this episode, Todd and Kelly sit down with Karen Kelly, former head of marketing for UPS, where she spent over 22 years managing multi-million-dollar marketing efforts. Karen shares her insights on building lasting, collaborative relationships with agencies, stressing the importance of clear communication and proactive engagement to drive busine…

1
Social Proof, Brand Loyalty, and Scaling a Non-Alcoholic Beverage with E-Commerce 34:23

2M ago34:23

34:23

Stu Haack, head of direct-to-consumer e-commerce at HOP WTR, shares the challenges and opportunities of building a brand that succeeds in both the e-commerce and retail markets. From managing the balance between DTC growth and mass retail distribution to creating social proof and brand loyalty in the competitive non-alcoholic beverage space, Stu of…

1
Rethinking the Pitch Process: A Smarter, Better Way to Find the Right Agency Partner 26:53

2M ago26:53

26:53

In this week's episode, Kelly and Todd explore the agency pitch process, addressing why the current RFP approach often falls short for decision-makers like CMOs and brand managers. They emphasize the importance of selecting agencies based on long-term strategic thinking rather than surface-level presentations or buzzwords like “proprietary tools or…

1
What CMOs & Brands Need to Know About AI in Marketing with David Berkowitz, Founder AI Marketers Guild 32:16

2M ago32:16

32:16

In this week's episode, David Berkowitz, founder of the AI Marketers Guild, dives into the complexities of AI’s role in marketing from research to creative and beyond. He shares his journey from agency life to building a community that empowers marketers to leverage AI effectively. David explores the balance between innovation and practicality, off…

1
Elevating Client Deliverables and Value with AI 32:23

2M ago32:23

32:23

In this episode, we dive into the transformative potential of AI within the marketing and ad agency space. Jill Randell, with her extensive experience at Google, Twitter, and now as co-founder of a stealth AI startup, shares her insights on how agencies can harness AI to not only improve efficiency but also enhance the value they deliver to clients…

1
Insights Into the Evolving CMO Role with Juhi Pikale 38:20

3M ago38:20

38:20

Juhi Pikale, a seasoned marketing expert, dives into the intricacies of performance marketing and agency relationships. With a background in managing nearly a billion dollars across high-profile brands like Fabletics, Juhi shares her profound insights on optimizing marketing budgets, the significance of agency selection, and the evolving dynamics b…

1
The Dynamics of Cultural Relevancy in Marketing 35:14

3M ago35:14

35:14

In this episode, Todd and Kelly explore cultural relevancy in relation to marketing, advertising, and branding. How do you balance consumer perception with cause marketing like sustainability for example, while ensuring you stay true to your brand and brand promise? Enjoy the discussion as they explore the risks and rewards of being seen as cultura…

1
Navigating Transparency in Media Buying 32:46

3M ago32:46

32:46

In this episode, Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital; dive deep into the complexities of agency compensation models. They discuss hidden costs and practices that are sometimes used without the marketer's awareness, within the media buying industry. They discuss the importance of fair compensation, transparency, and how to …

1
In-House vs Agency: A CMO's Dilemma 33:22

3M ago33:22

33:22

In this week's episode, Todd Juneau and Kelly Maguire, co-founders of Vuja Dé Digital, dive into a compelling discussion about the evolving relationship between CMOs, marketing teams and agencies. Sparked by a thought-provoking industry article from a current CMO, they explore the pros and cons of moving marketing efforts in-house versus using the …

1
The 3-Second Challenge: Winning Hearts and Minds in Advertising 34:22

4M ago34:22

34:22

In this episode, Todd and Kelly dive into the intricate steps involved in capturing consumer attention with strategic media planning and buying. They explore the nuanced differences between being a partner versus a service provider. They emphasize the importance of critical thinking and strategic planning to capture consumer attention. They discuss…

1
Achieving Big Results on Tight Budgets 35:16

4M ago35:16

35:16

In this episode, Todd and Kelly discuss the complex world of achieving marketing results with limited budgets. They discuss the challenges and solutions for brands with big ambitions but constrained budgets. Todd and Kelly provide guidance on how to maximize impact without breaking the bank. They explain the importance of setting realistic expectat…

1
The Reality of Brand Building: Strategies for Sustainable Growth 23:23

4M ago23:23

23:23

In this episode, Kelly and Todd discuss the balance between short-term sales and long-term brand building. They address the challenges many businesses face in prioritizing immediate revenue over establishing a strong, lasting brand presence. Kelly and Todd talk about the pitfalls of relying solely on quick sales tactics and the importance of develo…

1
Truth in Advertising: Auditing Your Agency’s Work 25:49

4M ago25:49

25:49

Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns. They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the …

1
First Party Data: The New Goldmine 23:07

4M ago23:07

23:07

Kelly and Todd explore the significant shift in digital advertising as third-party cookie tracking faces extinction. They discuss how this change impacts data privacy and the strategies brands need to adopt to stay ahead. The conversation goes into the misconceptions about the end of cookies and how more sophisticated tracking methods are emerging.…

1
Our Path to: Inc. Best Workplaces for 2024 40:31

5M ago40:31

40:31

Kelly Maguire and Todd Juneau share their journey co-founding Vuja Dé Digital, and celebrate their recent recognition on the Inc. Best Workplaces list for 2024. Kelly and Todd talk about the importance of trust within a company, how it shapes relationships among employees, and impacts overall management practices. They reflect on their 15-year part…

1
AI + Marketing: Hype or Reality? 25:53

5M ago25:53

25:53

In this week's episode, Todd and Kelly have a debate about the actual impact of AI tools on digital marketing and agency efficiency. They challenge the belief that AI can streamline processes and reduce costs, telling us about a more complex reality. While AI can improve data analysis and creative options, it often increases workload and demands ad…

1
When Creativity Meets Execution with Oobli Head of Direct to Consumer, Traci Warren 31:37

5M ago31:37

31:37

Traci Warren, Head of Direct to Consumer at Oobli, discusses the company's approach to introducing sweet proteins in consumer food products, aiming to significantly alter consumer diets. Traci shares insights from her extensive background in marketing at leading tech, retail and fashion companies and how these experiences have shaped her strategies…

1
Getting Personal(ads): Balancing Data Privacy and User Experience in Advertising 26:45

5M ago26:45

26:45

Todd and Kelly explore the world of digital advertising, discussing the delicate balance between personalization and privacy. They address the complex dynamics of how ads shape our online experiences, arguing that well-crafted personalized ads can greatly enhance our digital lives rather than intrude on them. As they dissect the evolving landscape …

1
Beyond the Pitch: Real Talk on Agency Selection with Liz Allen 31:56

6M ago31:56

31:56

Liz Allen, a seasoned marketing expert with a remarkable background in transforming major brands, shares her comprehensive approach to fostering successful client-agency relationships. Liz highlights the significance of trust, transparency, and mutual respect, as she discusses the intricacies of selecting the right agency, the importance of shared …

1
Challenging the Status Quo: Vuja Dé Digital's Vision 30:37

6M ago30:37

30:37

In this inaugural episode of "Contrary to Popular Opinion," co-founders Todd Juneau and Kelly Maguire of Vuja Dé Digital embark on a mission to challenge conventional digital marketing wisdom. Through a rich discussion, they dissect the evolution of programmatic technology, its impact on media buying, and the pivotal role of AI in shaping the indus…

1
Welcome to Contrary to Popular Opinion 2:44

7M ago2:44

2:44

Welcome to Contrary to Popular Opinion, where every episode is a deep dive into leadership, business, and marketing. Join co-founders Todd Juneau and Kelly Maguire of Vuja De Digital as they explore provocative topics with fresh insights. Listen in as they discuss everything from the importance of strong relationships in marketing to the real value…

1
Ep 7 - Platform Exploration: Making the Most of Social Media Trends 32:19

1+ y ago32:19

32:19

Join us on this episode as we navigate through the intricate world of social media platforms, emphasizing the reward potential of early adoption. Uncover how being proactive and engaging strategically on these platforms can herald better outcomes. Learn why emotional attachments towards platforms can be detrimental and why attention pivoting is vit…

1
Ep 6 - LinkedIn's Identity Crisis: Navigating Uncertainty and Shaping its Future 39:19

1+ y ago39:19

39:19

Join Trevor and Ira on this episode of Cold Takes Popular Opinions as they unravel the secrets to thriving in the ever-changing world of LinkedIn. Discover the crucial elements necessary for driving traffic and visibility, while avoiding the common mistake of blindly replicating successful content strategies. Gain valuable insights on understanding…

1
Ep 5 - Candid Convos: Tourette Syndrome - Struggling with Stigma, Seeking Support 31:20

1+ y ago31:20

31:20

On this enlightening episode of Cold Takes Popular Opinions, Trevor and Ira have a candidate and open conversation as they explore the challenges and triumphs faced by children with Tourette Syndrome. Gain invaluable insights into understanding the symptoms and unique difficulties associated with Tourette Syndrome. They share and explore practical …

1
Ep 4- The Simplicity of Creating Content 29:08

1+ y ago29:08

29:08

On this episode of Cold Takes Popular Opinions, the hosts discuss the common obstacles that prevent people from starting to create content and how to overcome them. They explore the changing landscape of LinkedIn's newsfeed and the importance of standing out. The speakers delve into why overproduction can hinder a podcast's success and the need for…

1
Ep 3 - AI vs Authenticity: The Battle for Quality Online Content 31:42

1+ y ago31:42

31:42

On this episode of Cold Takes Popular Opinions, Trevor and Ira discuss the rise of AI-generated content on LinkedIn and the potential negative effects it could have on the platform's quality. They also talk about the pros and cons of using bots for customer service, as well as how small businesses can benefit from using data tools for optimization.…

1
Ep 2 - The Potential of AI Language Models: A Discussion with Jamison Rotz, Founder of Nearly Human AI 46:15

1+ y ago46:15

46:15

In this episode, Trevor Robinson and Ira Sharp sit down with Jamison Rotz, the founder of Nearly Human AI, to discuss the current state of natural language processing and the potential of AI in daily life. Jamison talks about the value of AI language models in ideation and content creation but also touches on concerns about the authenticity of the …

1
Ep 1 - The Common Sense of Prompt Engineering and The Future of AI 29:59

1+ y ago29:59

29:59

In this episode, listeners will gain a deeper understanding of prompt engineering and its significance in the AI industry. Through an engaging conversation between two AI experts, the topic of AI-enhanced content creation will be explored. Listeners can expect to learn how the utilization of the correct prompts and context can improve the quality o…

1
Watch Your Mouth 31:16

2y ago31:16

31:16

This is my comeback episode! I talked about how to talk to yourself nice when you are enduring your storm. Your words are your reality.

1
Moment of Truth 42:56

3y ago42:56

42:56

Do you have your own Moments of Truth? If so what kind do you have? Are they effective? Tune in and listen to a few of moments of truth and see if you can relate.

1
Episode 21: Everybody Not Built Like You and That’s Okay 36:02

3+ y ago36:02

36:02

I discussed how to stay solid as a person no matter how people do you or how they may make you feel. Some people are just as solid as you and some are not.

1
Episode 20: Date Who You Want To Date But Don’t Bash Us 46:36

3+ y ago46:36

46:36

We spoke on interracial dating and how black men bash black women when they decide to date outside of their race.

1
Episode 19: The Art of Letting Go 43:07

4y ago43:07

43:07

We discussed how to normalize letting go of relationships and friendships with no beef, no commotion, no chaos. Move on in PEACE!

1
Episode 18: Where The Hood N*ggas At?! 44:22

4y ago44:22

44:22

Tonight we spoke on what a man from the hood is (from a female perspective), why most females prefer a man from the hood over a man with a 9 to 5 and the pros and cons of dating men from the hood.