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Growing a Deeply Rooted Business

Jessica Walther & Rachel Lopez | Rooted Business

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Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your business. Welcome to "Rooted Business" with your hosts, Jess and Rachel. As experienced business owners who have weathered the ups and downs of running successful online businesses, we are here to have candid and authentic conversations about establishing a rooted business that is built to last ...
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Deeply Rooted

Lady Rushie

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I talk about my emancipation, growth & evolution, enlightenment and everything in between (the good, the bad and the ugly). You can find us on Instagram @deeply.rootedpodcast And email us at deeplyrooted912@gmail.com Support this podcast: https://podcasters.spotify.com/pod/show/deeply.rooted/support
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A live interview web-series that will get to the root of what drives people to be great. We will change the narrative on success. I believe that success is defined by the fruit bore from planting and tending to seeds, that one’s success is only determined by the effect they have on the world. I have reached out to the most successful people I know. I want to know what drives them, their greatest mistakes, their best advice, their secrets to success, and how all of that has shaped who they ar ...
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Learn how to create a quiz funnel that captivates your audience, segments your leads, and drives conversions! In this episode of the Deeply Rooted Business Podcast, Jess and Rachel share their proven strategies for building quiz funnels that work like mini sales teams. Perfect for established health and wellness professionals, you'll discover: • Wh…
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In this episode of the Deeply Rooted Business Podcast, we’re leaving burnout behind and stepping into 2025 with a bold and intentional plan. Jess and Rachel share their step-by-step playbook for planning your most aligned and impactful year yet. From reflecting on 2024 to defining success, refining offers, and building sustainable systems, this epi…
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In this episode of the Deeply Rooted Business Podcast, we're tackling a question that stumps so many wellness entrepreneurs: should you focus on local clients, go fully online, or find a sweet spot in between? Drawing from our combined experience with both local and online businesses, we break down the real pros and cons of each approach. We're sha…
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Welcome to Deeply Rooted Business! In this episode, Jess and Rachel explore the importance of pausing and reflecting to root your business in purpose for 2025. Together, they’ll walk you through their deeply rooted values, share actionable planning tips, and introduce their free 30-Day Reflection Workbook—a tool designed to help you map out a profi…
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In this episode of the Deeply Rooted Business Podcast, we're diving into a crucial conversation about why traditional marketing tactics might be hurting your wellness business more than helping it. Ever noticed how those high-pressure, FOMO-driven strategies that work so well in business coaching feel... off when you're promoting your health progra…
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Today, we're focusing on bridging the biggest gaps in your marketing plan so you can maximize your impact, work more efficiently, and see consistent growth. Whether you’re struggling to find the time to create content, trying to decide between local and online strategies, or figuring out what offers to focus on, I’ve got a practical roadmap for you…
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In this episode of the Growing a Deeply Rooted Business Podcast, Jess and Rachel are diving straight into the numbers game of successful launches! Ever set a launch goal that felt like a shot in the dark? That's why we're unpacking how to set goals that aren't just pulled from thin air but are backed by real data (and yes, we'll make it way less sc…
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In this episode of The Deeply Rooted Business Podcast, we're pulling back the curtain on Black Friday - and trust me, it's not just about those midnight doorbusters! Having spent years in retail trenches, Jess will share what really goes on behind those "biggest sale of the year" signs. We're talking about the exhausting prep work, the strategic pl…
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Struggling to hit your launch goals or break through the same revenue ceiling? In this episode of The Growing Deeply Rooted Business Podcast, Jess uncovers the 3 limiting beliefs that could be holding your launches back. If you’ve ever felt stuck in a cycle of burnout, perfectionism, or constant strategy-hopping, this episode is for you. Discover h…
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Can a launch ever be less stressful? In this episode of the Growing A Deeply Rooted Business Podcast, I'm tackling this question head-on and sharing strategies to transform your launches from anxiety-inducing events into profitable, manageable processes. As an operations and project manager specialist, I've gathered valuable insights to help you na…
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In this episode of the Deeply Rooted Business Podcast, Jess discuss the common causes of burnout during the launch of group programs or courses and provides strategies to avoid it. Jess explores over-complicating launch strategies, lacking a strategic plan, inadequate support, and neglecting personal wellness as key reasons behind launch burnout. T…
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In this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model. They cover the differences between workshops and webina…
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Building a money-confident business is essential for long-term success. In this episode, we dive into the 6 Pillars of Money Confidence with expert Jillian Todd. Learn how to make empowered financial decisions, develop a strong money mindset, and create sustainable growth in your business. Whether you're just starting out or looking to refine your …
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In this episode of the Growing a Deeply Rooted Business podcast, we’re celebrating the one-year anniversary of their podcast. We reflect on our journey, lessons learned, and our approach to sustainable growth without focusing on vanity metrics. We also discuss planning ahead, the importance of having fun, and our strategy for consistent content del…
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Ready to cultivate lasting success in your business? In this episode, we’re sharing 5 essential habits that have been key to our growth, inspired by years of experience in the corporate world. Discover how to implement strategies like effective time management, systems-driven operations, and long-term planning to create a business that thrives sust…
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Are you debating between setting up an evergreen sales funnel or going for a live sales launch? In this episode, we break down the pros and cons of each approach to help you decide which strategy aligns best with your business goals. Learn how to maximize revenue, build trust with your audience, and avoid common pitfalls in both evergreen funnels a…
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Discover the secrets to planning a successful launch with our comprehensive guide on creating an effective launch timeline. Learn how to avoid common pitfalls, maintain your energy throughout the launch, and ensure every detail is covered, from ramp-up to cart close. Whether you're a seasoned entrepreneur or launching for the first time, this video…
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Believe it or not, it's time to start thinking about Black Friday 2024. In this episde, we're diving into why August isn't too early to plan and how you can set yourself up for a record-breaking sales season. From mapping out your calendar to targeting the right audience, we're covering all the essentials to make sure your Black Friday campaign isn…
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Ready to crush your upcoming launch? 🚀 In this episode of the Deeply Rooted Business Podcast, Rachel, your marketing ecosystem architect, and Jess, the operations guru, dive deep into the 5 critical steps you need to ramp up your launch strategy for Q3 and Q4. From debriefing past launches to setting realistic goals, market research, social proof, …
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In this episode of the Deeply Rooted Business Podcast, Jess and Rachel dive into their top five must-have tech tools that have significantly transformed their business operations. They provide insights on how each tool enhances efficiency, supports customer experiences, and keeps their business running smoothly. Jess also shares some advanced autom…
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In this episode of the Deeply Rooted Business Podcast, Jess and Rachel discuss how business owners can avoid burnout by implementing effective habits and systems. Jess shares her personal experience of managing her business despite being seriously ill, emphasizing the importance of robust operational systems. Rachel and Jess explore three main type…
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In this episode of the Growing A Deeply Rooted Business podcast, hosts Jess and Rachel dive into building effective systems for self-care and business management at every stage – starting, scaling, and stretching your business. They discuss the importance of time management, planning systems, and why systems can transform from being a mere to-do li…
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In this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem. Key topics covered…
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Are you struggling to meet your 2024 revenue goals? You're not alone! In this episode of the Deeply Rooted Business Podcast, Jess, our operational expert, and Rachel, our marketing mastermind, discuss actionable strategies to boost your revenue in Q3 and Q4. We'll take you through a proven framework to assess, align, and act on your business goals.…
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In this episode of the Growing A Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of setting intentional goals for business growth. They discuss the pitfalls of setting arbitrary goals and the significance of aligning goals with core values and desires. Key aspects covered include defining your 'why,' understanding the '…
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Welcome back to Season 4 of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel dive into the vibrant energy of summer and how it can transform your business. Discover how to integrate Ayurvedic principles for a holistic approach to growth and sustainability. Learn about balancing the Pitta dosha, managing business 'heat,' and avoi…
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In this guest episode of the Deeply Rooted Business Podcast, we're joined by Pinterest marketing expert Heather Farris to discuss Pinterest strategies for 2024. Heather shares her insights on how to use Pinterest as a background operation in your business effectively, the importance of a solid keyword plan, and the benefits of consistent pinning. W…
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Discover actionable tips to improve your email list and revive a dead one in this solo episode with Rachel. Learn how to audit subscribers, refine inbound flows, and create sustainable strategies to turn crickets into conversions. Ideal for marketers facing low engagement. Key Takeaways: -Audit Your Subscribers: Understand who is on your list, how …
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In this insightful recap, we dive into the key strategies and lessons we've learned from growing our podcast over the spring season. Whether you're a seasoned podcaster or just starting out, these actionable tips will help you elevate your podcasting game. Key Takeaways: -The power of flexibility: Rachel and Jess share how they had to pivot halfway…
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Are you feeling overwhelmed by all the ideas you have for your business? In this episode, we dive deep into how to determine priorities in business and what to focus on to grow your business effectively. Learn how to plan like a corporation and handle a backlog of projects with ease. We'll share clarifying questions that will help you prioritize ta…
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In this episode of the Deeply Rooted Business Podcast, your hosts Jess and Rachel dive into the essential strategies for scaling your online business at every stage. They break down the journey into three key phases - starting, stretching, and scaling - and provide insightful tips on what should be happening in each phase. From developing a signatu…
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In this episode of the Deeply Rooted Business, discover the top four reasons you're not getting sales online. Learn how to overcome these challenges to boost your conversions and get more online sales. We break down the four main reasons behind this issue and provide actionable remedies to help you shake things up in your offer suite. Whether you'r…
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Rachel and Jess discuss their current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Learn what we think they mean, along with how to avoid falling for marketing scams and ethically market your business in 2024. Key Takeaways: - Income claims and result claims can be…
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Welcome to another episode of the Growing a Deeply Rooted Business podcast! In this episode, Jess and Rachel discuss how to create more flexibility in your schedule, especially during the summer season. They share proactive strategies for protecting your flexibility, optimizing your systems, and maintaining your content creation. So, let's dive in!…
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Welcome back to the Deeply Rooted Business podcast! In this episode, Jess and Rachel dive deep into the world of lead magnets, discussing four powerful strategies that are currently driving results in the online business landscape. From quizzes to private podcasts and low-ticket offers to community experiences, they explore how each type of lead ma…
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In this episode, Jess and Rachel discuss three essential marketing systems to help you streamline your efforts and create a predictable flow of leads and sales into your business. They dive into intentional list building, content creation, batching and repurposing, and lead source audits. By implementing these systems, you can optimize your marketi…
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In this episode of the Deeply Rooted Podcast, hosts Rachel and Jess discuss four scrappy strategies that can give your sales a much-needed boost during slow periods. They dive into the importance of visibility, pitching podcast tours, audience borrowing, gamifying your reach, and tapping into your network and client referrals. These strategies will…
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In this episode of the Growing a Deeply Rooted Business podcast, hosts Jess and Rachel kick off Season 3 with an exciting discussion about embracing the energy of spring to breathe new life into your business. They share their words of the quarter and discuss the themes they will be exploring throughout the season. Key Takeaways: - Embracing the en…
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Welcome to another episode of the Deeply Rooted Business Podcast! In this recap episode, hosts Jess and Rachel reflect on the podcast's second season. They discuss their favorite episodes, what worked well for them, and exciting plans for the future. - The hosts successfully outlined all episodes before the season started. This allowed for a cohesi…
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Welcome to another episode of the Deeply Rooted Podcast! In this episode, we dive deep into the world of systems and how they can transform your business. Join us as we discuss the importance of implementing effective systems at every stage of your entrepreneurial journey. From time management and planning to client onboarding and scaling strategie…
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Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss the process of adding new offers to your business. They share valuable insights from a marketing lens and operations perspective, helping you make informed decisions about expanding your offer suite. Whether you're considering filling gaps in …
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In this episode of the Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of understanding and choosing the right types of support available to small business owners. They explore common pitfalls when investing in support, such as financial drain and wasted time, while highlighting the benefits of bringing on the right sup…
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Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market rese…
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Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss strategies for increasing business visibility. They dive into the importance of creating intentional content that makes an impact rather than just getting scrolled by. They also explore how building meaningful connections amplifies your reach …
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In this episode of the Deeply Rooted Business podcast, hosts Jess and Rachel dive into the importance of setting intentional goals for business success. They discuss aligning your goals with your core desires, avoiding arbitrary goal-setting, and establishing a clear roadmap to achieve your objectives. Key Takeaways - [00:02:32] The Why: Connect yo…
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Welcome back to another episode of the Deeply Rooted Business Podcast. In today's episode, we're diving deep into the art of reflection and understanding how different seasons in your business require varying levels of energy and effort. We'll explore key performance indicators (KPIs) and benchmarks that will help you build a productive and fabulou…
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Welcome back to the Deeply Rooted Business Podcast! In this episode, hosts Rachel and Jess kick off their planning session to help you start your 2024 in a way that feels aligned and refreshing. They emphasize the importance of reflection as a key step in avoiding burnout and setting yourself up for sustainable success. Key Takeaways: - Regular ref…
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Join us as we dive into aligning your business practices with the seasons. In this episode, we discuss the energy of winter, embracing rest and renewal, and setting intentions for a productive new year. Discover how to navigate the resistance to rest and find balance between hibernation and productivity. Key Takeaways: - Winter brings an intuitive …
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Welcome back to another episode of the Deeply Rooted Podcast! In this episode, Jess and Rachel have a super low-key and fun chat as they debrief their first season of the podcast. They discuss everything from starting the podcast to planning, scripting, recording equipment/software, promoting, building an audience, and key takeaways. Key Takeaways:…
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In this episode of the Rooted Business Podcast, hosts Jess and Rachel discuss the significance of having a well-defined customer journey for business growth. They highlight how operating without a customer journey can lead to chaos and ineffective marketing strategies. KEY TAKEAWAYS - A customer journey provides predictability and consistency withi…
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