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Create a Workshop That Converts with Melanie Battistelli and Branda Villacob
Manage episode 443329364 series 3500107
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In this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model.
They cover the differences between workshops and webinars, share insights on planning and executing successful paid workshops, and provide actionable tips for maintaining energy and simplifying the process.
The guests also delve into how workshops build trust with an audience and can serve as an introduction to larger courses or programs.
Tune in to learn how to make your workshops engaging, achieve tangible results, and turn attendees into long-term customers.
In this episode, we cover…
01:43 How to build a sustainable business with workshops
02:38 Overcoming common fears and misconceptions about workshops
03:39 Why you should host workshops
06:37 Workshop ideas and success stories
11:01 Effective workshop promotion strategies
13:08 How to simplify the workshop process
14:34 Repurposing workshops for long-term success
Links and resources mentioned:
Listen to the Chaos to Conversations Podcast
Meet Melanie Battistelli
Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue.
Connect with Melanie Battistelli
Instagram: @duxburydigital
Website: https://duxburydigital.co/
Meet Branda Villacob
Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals.
Connect with Branda
Instagram: @therelevantcollective
Website: https://www.therelevantcollective.com/
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Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
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