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Creating & Launching New Offers: Balancing Passion and Practicality
Manage episode 401202466 series 3500107
Contenido proporcionado por Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss the process of adding new offers to your business. They share valuable insights from a marketing lens and operations perspective, helping you make informed decisions about expanding your offer suite. Whether you're considering filling gaps in your customer journey or diversifying your income streams, this episode will guide you through the important questions to ask yourself before creating a new offer.
Key Takeaways:
- Assessing demand: Determine if there is a need for your new offer by researching audience preferences and identifying gaps in their journey.
- Aligning with capacity: Consider the level of support you can provide based on your business type and resources available.
- Evaluating existing offers: Review how well current offerings are performing and identify opportunities for improvement or expansion.
- Diversification for risk reduction: Explore ways to diversify your income streams by introducing different types of offers that cater to various target audiences.
- System considerations: Understand how implementing a new offer impacts customer journeys, marketing automation, onboarding processes, and overall client experience.
Ready to explore new possibilities? Tune into this insightful episode now and gain clarity on whether it's time for a fresh addition to your business's offer suite. Don't miss out on valuable tips that will help you navigate every step of the way!
Remember, we're rooting for you!
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