Los mejores podcasts de Marketing Hour (2024)

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Social Media Rewind: The Truth About Social Media Virality, Effective Content Calendars, Top Tips By Platform + MORE! 21:09

2d ago21:09

21:09

This week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over the past 3 years on the Marketing Happy Hour podcast. Here's a peek at what you'll hear: [00:01:59] - Bri Reynolds of Lyft shares the truth about social media virality and her top tip for eac…

1
852: Trusting Your Intuition, Taking Brave Action & Showing Up Authentically with Khanyisa Mnyaka 42:12

2d ago42:12

42:12

Today we are joined by self-love coach, TEDx speaker, author, and entrepreneur, Khanyisa Mnyaka. Khanyisa is passionate about helping individuals own their lives through her impressive understanding of the human experience. With a multitude of degrees and certifications, she is skilled at helping people overcome their limiting beliefs and people-pl…

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10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!) 40:23

10d ago40:23

40:23

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk …

1
The End is the Beginning 6:01

17d ago6:01

6:01

The Marketing Superpower Hour is coming to an end, but a new show is starting tomorrow - The Content Brief.Por Scott Murray

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S3E001 - Love Never Dies 29:54

23d ago29:54

29:54

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Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds 26:07

4d ago26:07

26:07

We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie abou…

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851: Diversify Your Income - Part 4: Transitioning from 1:1 to 1:Many with Lauren Kay 45:42

4d ago45:42

45:42

Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren Kay to talk about how she grew her business rapidly and transitioned from one-to-one offers to one-to-many. A key thing that has helped Lauren grow her business so quickly is her exceptional marketing …

1
Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley 32:35

9d ago32:35

32:35

This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professio…

1
850: How to Start a Business With ZERO Audience 45:12

9d ago45:12

45:12

In today's episode, I’m sharing what you need to know about the strategy of kickstarting your business from scratch, even if you think you have no existing audience. I’ve found that we tend to underestimate our existing network. From family and friends to colleagues and acquaintances, you likely have a web of up to 1,000 connections waiting to be t…

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The Millennial + Gen Z Home Buying Guide | Real Estate Advisor Mike Collier 27:32

11d ago27:32

27:32

In an ongoing effort to support who we are in *and* outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we chat with Mike about the essential things that first time homebuyers should be considering as they begin to think about buying, selling, and investing in real estate. About Mike Collier: Mike C…

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849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske 45:20

11d ago45:20

45:20

Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go. Join The Co-op - The…

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Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals 46:12

16d ago46:12

46:12

This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals h…

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848: Unstuck - Part 2: The Marketing & Tech Preventing You From Launching Your Digital Product 23:32

16d ago23:32

23:32

This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. Join The Co-op - The…

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Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha 28:28

18d ago28:28

28:28

We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their loc…

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847: Diversify Your Income - Part 2: How to Leverage Where You’re At Instead of Starting Over with Shakeemah Smith 39:12

18d ago39:12

39:12

Today we get into part two of our four-part series on diversifying your income! Joining us today is solo traveler turned travel expert, Shakeemah Smith. In 2015, she created her course, Travel Like a Bawse, and since then, she has taught over 2000 women in eleven countries how to master the art of solo travel. Even though her professional backgroun…

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The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour 37:58

23d ago37:58

37:58

Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode. This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined ex…

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846: Unstuck - Part 1: The Fear, Worry & Time Preventing You From Launching Your Digital Product 35:57

23d ago35:57

35:57

Right now, you have free opportunities to be seen by an organic audience and get free traffic to your offers from people all over the globe. What a time to be alive! What an incredible chance to grow your business! Today's episode of the Strategy Hour Podcast is part one of a two-part miniseries that covers the obstacles that might be preventing yo…

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Google Local Service Ads: To Brand or Not to Brand? 42:16

24d ago42:16

42:16

Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in br…

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How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune 35:11

25d ago35:11

35:11

We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network ca…

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845: Diversify Your Income - Part 1: What to Consider Before You Add New Income Streams with Dara Denney 1:03:24

25d ago1:03:24

1:03:24

Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagr…

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Inside the Mind of a Creative Director | Leah Palmquist of Caribou Coffee 32:43

30d ago32:43

32:43

This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity,…

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844: How I got 4587 New Email Subscribers in Less than 4 Months 40:17

1M ago40:17

40:17

Today I’m sharing the strategy of how I got those people on the list, what’s working, what you should be paying attention to, and what it means for you and your business. An email list is incredibly important to your business because it will allow you to reach your audience more consistently and it’s something that you actually own, unlike your soc…

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How Empathy Fits Into Your Marketing Strategy 54:30

1M ago54:30

54:30

Is empathy a buzzword, trait or skill in marketing? Or is it all of the above? Well, it’s one of Carmen Collins’s superpowers. She is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing exp…

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4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley 37:10

1M ago37:10

37:10

This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into: Tip #1: Build Your Network - It's Your Greatest Asset Tip #2: Build Your Personal Brand (on LinkedIn + beyond) Tip #3: Do Things That Scare You Tip #4: Build Your Skills Download our…

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843: [PEP TALK] One-Day Launch: Digital Product Fast Track 31:25

1M ago31:25

31:25

If you get one thing out of the pep talk I’m about to give you, it’s this. The decisions that you make today are not ones that you are marrying forever. Regardless of what you launch, you have an opportunity. Whatever you put out into the world, whether it works or it doesn’t, is an opportunity to learn. The world is going to tell you something! An…

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Stop Over-Curating Your Social Media Feeds | Macy Thompson of Spritz Society 41:08

1M ago41:08

41:08

This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand on…

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842: How I Got 364 FREE Leads From One Instagram Reel in Less Than 24 Hours 33:18

1M ago33:18

33:18

Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has since gone on to generate more than 771 leads, and counting. Even I’m still struggling to grasp how this happened! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All …

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Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? 43:23

1M ago43:23

43:23

Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad an…

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PR + Influencer Marketing: Back to the Basics with Amplifyed | Tiana James (prev. Victoria's Secret PINK) + Avery Bash (prev. Smoothie King) 30:56

1M ago30:56

30:56

We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world …

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841: You're Right On Time: The Grounding, Mindset Shift and Action Plan to Get You to Where You Want to Go with Amber McCue 41:39

1M ago41:39

41:39

What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time for your own destiny? Today I am joined by Amber McCue, a woman who went from being an 18-year-old single mom to owning three companies that allow her to work from anywhere in the world. Join The Co-…

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Evolving Your Brand Over Time | Matt Prince of Taco Bell 38:38

1M ago38:38

38:38

This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorsh…

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840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career 22:32

1M ago22:32

22:32

People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han…

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Next episode is on April 30 0:38

2M ago0:38

0:38

I was out of town recently and wasn't able to produce a show, but one for April 30 is in the works to get things back on track!Por Scott Murray

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My CRM is Bigger Than Yours || Quarter 1, Done 40:28

2M ago40:28

40:28

Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and e…

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Pop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | Rachel Thaw of Andie Swim 44:24

2M ago44:24

44:24

We're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer. Follow along w…

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839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy 43:57

2M ago43:57

43:57

I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a podcast, a process, a checklist – anything that can guide me out? Just hand me the instruction manual, and let's get moving! But if you suspect th…

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