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The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour
Manage episode 417314405 series 3348310
Contenido proporcionado por Marketing Happy Hour. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing Happy Hour o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
- The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
- The unique benefits of podcasting compared to other marketing mediums
- The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
- How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
- How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
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Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support193 episodios
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Manage episode 417314405 series 3348310
Contenido proporcionado por Marketing Happy Hour. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing Happy Hour o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
- The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
- The unique benefits of podcasting compared to other marketing mediums
- The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
- How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
- How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
- Tips for growing your community and measuring the success of your podcast
Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support193 episodios
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continue reading
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continue reading
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