Los mejores podcasts de WGSN (2024)

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119. Early Discounts – The Gift that Keeps on Giving 19:45

11d ago19:45

19:45

The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday sea…

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Feels like we only go backwards – Forwarding Gen Z & Alpha 27:03

4d ago27:03

27:03

Are we going backwards? The Regression Generation is a new label given to Gen Z and Alphas who are coming of age while regressing in society in terms of social and educational skills. Unlike previous generations, they are battling crises of confidence, education, and finances as a result of the pandemic, geopolitical tensions and an increasingly on…

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Designing our past, present and future with Liam Maher 25:54

18d ago25:54

25:54

Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message from Creative Director, Liam Maher. Leading the design team at the Danish shoe brand ECCO, Liam has just released his new book ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors’ which is…

1
118. Home is where Mindful Purchases are 32:30

25d ago32:30

32:30

How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to continue to use for years to come.In this episode of Lives of Tomorrow, we’re discussing slow retail – where consumers are making more considered purchases, especially when it comes to big purchases and items…

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Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours 20:15

1M ago20:15

20:15

In this episode of Lives of Tomorrow, we learn about Southeast Asia’s top beauty trends from Thailand, Indonesia, the Philippines, and Vietnam. WGSN CEO Carla Buzasi sits with APAC Beauty Strategist Christine Chua to understand behavioural changes towards ageing and skincare in Southeast Asia. Christine delves into the rise in anti-ageing discourse…

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117. Making Sense of the Catwalk with WGSN 22:44

1M ago22:44

22:44

Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN. Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN’s Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the detail…

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The Introvert Economy 23:07

2M ago23:07

23:07

In this episode, we learn about macro trends impacting how young people live their lives. We hear why Gen Z are spending more time at home, having less sex and focusing on more digital-first connections. WGSN CEO Carla Buzasi speaks to Senior Strategist for WGSN Insight Allyson Rees about her research into this macro trend, what led to this behavio…

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116. Soft Yellows, 3D Printing Lego Parts, and Funflation Spending – Get Ready for Maison & Objet 30:41

2M ago30:41

30:41

Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the…

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The Modestwear Revolution 26:01

2M ago26:01

26:01

Who is modest fashion for? Where is it mainstreaming and how is it changing the fashion industry? In this episode of Lives of Tomorrow, we debunk the myths associated with modest fashion, tracing its history right through to the latest trends. WGSN CEO Carla Buzasi speaks with Linda Anggrea, CEO of ButtonScarves, a premium Indonesian fashion and li…

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115. Fashion Buying – from Rachel from Friends to TikTok Trends 25:24

2M ago25:24

25:24

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fash…

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How India’s Middle Class Will Shape the Future 25:54

2M ago25:54

25:54

India’s middle class is the class of the moment. In this episode, we find out more about how the rising salaries of the middle class in India will impact businesses in the region. Senior Insight Strategist for APAC Rohini Wahi shares her expertise in retail, marketing, and lifestyle based on consumer behaviour in Asia. WGSN CEO Carla Buzasi finds o…

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114. Soft Adventure, Digital Brights and Rugged Luxury – WGSN’s Sports & Outdoor Trends 21:16

3M ago21:16

21:16

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Fo…

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The Intergenerational Internet and Why Tech is Making us Age Faster 27:48

3M ago27:48

27:48

With children growing up online and much faster than previous generations, what does this mean and how will it impact our lives of tomorrow? How important are generational markers like ‘Millennials’ or ‘Boomers’ and do they mean much to you? Accelerated tech and trend cycles are confusing our view of traditional generational groups at an unpreceden…

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113. Paris Olympics 2024 Uniform Collections 22:34

3M ago22:34

22:34

The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it. We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustaina…

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Why Our Senses are the Future of Marketing 26:38

3M ago26:38

26:38

The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, smell, and touch, for example, are key in the evolution of marketing products. In this episode, WGSN CEO Carla Buzasi hears about the future of marketing with Scott King, director of multisensory brandin…

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112. The Future of the Dinner Party 18:23

4M ago18:23

18:23

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invi…

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Opening the Doors to WGSN Sports & Outdoor 23:41

4M ago23:41

23:41

In this episode, WGSN CEO Carla Buzasi teams up with Jon Takao, Content Director of our freshly launched Sports & Outdoor. This new platform expands our apparel and footwear under our Active category and drives into more granular forecasts on equipment and gear for bikes, outdoor, snow, water, and fitness. Listen to learn about WGSN’s latest Sports…

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111. Surfing the Green Wave 23:20

4M ago23:20

23:20

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Surfer, filmmaker and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary The Big Sea. In this episode, we dive into a new documentary exploring the connection bet…

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The Future of Inclusive Fashion With Sinéad Burke 27:01

4M ago27:01

27:01

Sinéad Burke, CEO and founder of Tilting The Lens, an accessibility consultancy firm joins WGSN CEO Carla Buzasi to discuss the future of inclusivity in fashion. Sinéad describes herself as a little person, she is 3”5 and has achondroplasia. Since her teens, she’s been on a mission to work towards change and inclusivity for disabled people. Sinead …

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110. Festival Fashion with WGSN 28:16

5M ago28:16

28:16

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the emerging styles, subcultures, consumer drivers and aesthetics in youth fashion that we’ve been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jac…

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Doing Business with Avatars 21:18

5M ago21:18

21:18

Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we take a deep dive into the Direct-to-Avatar (D2A) economy. At WGSN we define D2A as a new retail model, similar to direct-to-consumer, that allows brands to sidestep supp…

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109. How Tech Can Build an Inclusive Future For Everyone 23:13

5M ago23:13

23:13

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities. Joining…

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How To Prepare Your Brand For The Future 20:42

5M ago20:42

20:42

What are the most important things for brands to consider when looking into the future? In this episode, we share WGSN insights into all the things you should roll out to ensure your business is future-proof. Cultural Strategist and Foresight Lead at WGSN Martina Rocca tells WGSN CEO Carla Buzasi some of the key ways companies can prepare for unexp…

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108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends 25:06

6M ago25:06

25:06

Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products. Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and …

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How Brands Can Make us Happy, with Bestselling Author and Happiness Expert Gretchen Rubin 21:53

6M ago21:53

21:53

Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. What makes you happy? This episode focuses on the huge importance of this emotion for us all, now and in the future. WGSN forecasts a very real need and desire for people to feel joy, parti…

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107. Mall Rats, Magic Mirrors and the Great Retail Revival 23:50

6M ago23:50

23:50

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, …

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How to be an Influencer in the Creator Economy, with Mae Karwowski 28:07

6M ago28:07

28:07

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of the creator economy with Mae Karwowski, CEO and founder of Obviously, a technology-led social influencer…

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106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses 24:35

6M ago24:35

24:35

Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive in…

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The Future of Fashion Retail with Jane Shepherdson 29:17

7M ago29:17

29:17

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of fashion with Jane Shepherdson, the founder of clothing resale and rental company MyWardrobeHQ. Jane is w…

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105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare 29:00

7M ago29:00

29:00

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Spe…

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New Kidults on the Block – Why Grown-ups Are Falling in Love with LEGO 27:33

7M ago27:33

27:33

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we discuss the rise of the kidult. At WGSN, ‘kidults’ are simply put, adults that shop like children. Adults around the world are escaping the polycri…

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Forecasting Glimmers with Psychotherapist Deb Dana 22:35

8M ago22:35

22:35

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. We are forecasting Glimmers for 2026. If you don’t know what they are, consider them the inspiring, positive antidote to triggers. Glimmers describe micro-moments of j…

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104. WGSN Live From SXSW 25:05

8M ago25:05

25:05

Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzz…

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103. Illuminating Nocturnal Living with Dutch Artist Daan Roosegaarde 25:28

8M ago25:28

25:28

How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde. Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fire…

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The Future of Ageing with Lyn Slater 28:44

8M ago28:44

28:44

In this episode we discuss ageing. We are all living longer and this is creating consumer shifts, opportunities and imperatives for age-positive products and services. WGSN’s CEO Carla Buzasi welcomes fashion influencer Lyn Slater, aka the accidental icon to talk about life after influencing, the narrative around ageing, the lack of women over 50 r…

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102. Collectible Figurines and Parasols with Passementerie - The Latest Decor Trends from Maison & Objet 25:07

8M ago25:07

25:07

We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry. Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours she’s tracke…

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Nocturnal Living: Why the Future is Bright for the Night 24:22

9M ago24:22

24:22

In this episode of Lives of Tomorrow – WGSN’s podcast about how we will live our lives in the future – we discuss nocturnal living. Director of Strategic Forecasting at WGSN, Lisa White, joins Carla Buzasi, CEO of WGSN, to talk about why daytime activities in many regions of the world are shifting to happen at night. Scorching temperatures are push…

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101. Why Apricot Crush is WGSN’s Colour of 2024 21:38

9M ago21:38

21:38

Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue. Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundg…

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Sex, Porn, and Everything in Between, with Cindy Gallop 27:26

9M ago27:26

27:26

WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop. Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote positive sexual values through user-g…

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100. Olympic Breakdancing, Election Fever and Collective Effervescence – WGSN’s 2024 preview 20:43

9M ago20:43

20:43

Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands. WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elect…

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Dancing into the Future of Luxury with Diana Verde Nieto 25:32

9M ago25:32

25:32

How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis? In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi discusses the future of luxury exploring ways brands can uphold their social and environmental responsibilities. Joining Carla to explore the evolution of the luxury market is Diana Verde Niet…

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99. Pack Your Totes – WGSN’s Top Three Cities to Watch in 2024 26:20

10M ago26:20

26:20

In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s cities to watch in 2024.From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities now rising to meet the changing demands of urban living.We…

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Trends On the Run - Setting the Pace With Apple Fitness+ & Nike Running Guru 22:46

10M ago22:46

22:46

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running. We’ve been tracking the boom in outdoor lifestyles since 2015, and in this episode we throw the spotlight on arguably the most accessible form of exercise. We discuss the future of running, the importance of different run…

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Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks 19:04

10M ago19:04

19:04

Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Con…

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98. Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks 18:47

10M ago18:47

18:47

Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Con…

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"I Hate CEOs That Moan": Forecasting Success with WGSN’s CEO Carla Buzasi 19:04

11M ago19:04

19:04

Normally Carla Buzasi the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts. But in this special end of the year episode we turn things around and put Carla in the hot seat and ask her the questions she normally asks her guests. So listen in and find out what makes her tick, what drives her in her role as CEO of WGSN and what she thi…

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97. Snow Globes, Teatails and Pudding Extinction… WGSN’s Festive Table Trends 24:47

11M ago24:47

24:47

Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican guava flavours? If not, this episode might encourage you to dip into these new trends. As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditi…

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This is Not Just Trend Forecasting... It's 25 Years of WGSN x Marks & Spencer 24:01

11M ago24:01

24:01

Let’s be honest, trend forecasting is a really unique industry. We've been global leaders in this space for 25 years, and because it’s our birthday, we’re making some noise about it. We compile and analyse information for brands to use to help them make informed decisions about the future of their business and the products they should create, whate…

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96. Faux Nipples and Leak-Proof Knickers – Underwear Trends Uncovered 29:34

11M ago29:34

29:34

Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised. Intimates and Lingeries is often a category split between the fun - read sexy - and the functional and never the twain shall meet. But the smalls category has come on in leaps and bounds and in this…

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Ending Loneliness for the Elderly with AI 25:28

11M ago25:28

25:28

In this episode of Lives of Tomorrow, Dor Skuler, CEO and co-founder of Intuition Robotics, joins WGSN CEO Carla Buzasi to discuss the future of aged care, and how AI can play a part. How much do we think about care for the elderly, and what questions are we asking about how we will care for the elderly in the future? To address this social issue, …

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