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Contenido proporcionado por WGSN. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente WGSN o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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101. Why Apricot Crush is WGSN’s Colour of 2024

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Manage episode 400552071 series 2740219
Contenido proporcionado por WGSN. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente WGSN o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue.

Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundgren, longtime colour trend forecaster for global fashion brand H&M, together with Urangoo Samba, head of colour at WGSN.

So why are we crushing on an apricot shade, and how does it relate to digital lavender, which proved such a hit last year (Episode 69)?

Petra talks about wellness and digital influences on colour selections, the emotive quality of colour and how WGSN helps her set a more sustainable colour agenda at H&M. While Urangoo explains the role AI plays in WGSN’s tracking of colours on the fashion catwalks globally and what the key drivers are that influence consumers’ colour choices.

Plus, why the similarity between WGSN’s Apricot Crush and Pantone’s Peachy Fuzz is a positive sign of creative consensus in a polarised world.

  continue reading

120 episodios

Artwork
iconCompartir
 
Manage episode 400552071 series 2740219
Contenido proporcionado por WGSN. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente WGSN o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue.

Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundgren, longtime colour trend forecaster for global fashion brand H&M, together with Urangoo Samba, head of colour at WGSN.

So why are we crushing on an apricot shade, and how does it relate to digital lavender, which proved such a hit last year (Episode 69)?

Petra talks about wellness and digital influences on colour selections, the emotive quality of colour and how WGSN helps her set a more sustainable colour agenda at H&M. While Urangoo explains the role AI plays in WGSN’s tracking of colours on the fashion catwalks globally and what the key drivers are that influence consumers’ colour choices.

Plus, why the similarity between WGSN’s Apricot Crush and Pantone’s Peachy Fuzz is a positive sign of creative consensus in a polarised world.

  continue reading

120 episodios

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