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The POMCAST

Premier Online Marketing

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A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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Max Sturdivant, better known as Dr. Fitness, is a fitness and nutrition professional. Dr. Fitness is more than a name; he is a solid brand with over 22 years of experience in the health and wellness industry. On this podcast, Max offers you the tools to start, continue, and never give up on your journey towards health. Whether you struggle with your weight, eating the right food, hydration, exercise, or even time management…you are in the right place….and Max is here for you.
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This is a podcast focused on helping you build and grow your ecommerce store or service business with Google Ads. Weekly episodes that are designed for you to take your business to the next level. Listen to tips, news, advice, and lessons that help take your advertising game to the next level. We welcome freelancers, business owners, store owners, or anyone that needs help in Google Ads. Don’t get lost in the big world of online advertising. Hit Subscribe and let's grow your business together.
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This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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AdExchanger

AdExchanger Talks

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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
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PPC Town Hall

Frederick Vallaeys

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Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Measure Up

Jim Gianoglio, Simon Poulton

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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable ...
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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PR Talk

Veracity

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PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
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#aniccast - Marketing Podcast

Ann Stanley - Founder & CEO of Anicca Digital

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The #aniccast Marketing Podcast is from the team at Anicca Digital, and provides an educational and authentic look at the latest techniques and channels in digital marketing. #aniccast is hosted by Ann Stanley, the founder & CEO of Anicca Digital. She has a no-ego, no-bulls**t interviewing style and after 20 years working in digital marketing, always gets her guests to provide a lot of useful tips and advice on the techniques they implement every day. With a library of over 200 webinars (rec ...
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Send us a text In this episode of Google Ads Unleashed, host Jeremy Young dives into Google's game-changing update on Performance Max (PMax) and Shopping campaigns. Learn how the new ad rank dynamics between PMax and Shopping can impact your holiday strategy and lead to smarter campaign management. Tune in to explore why this update is stirring the…
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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show…
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Nick Fox has replaced Prabhakar Raghavan as the head of Google Search. Google PMAx and Shopping campaigns change things up. Google will pause ads post elections temporarily. Google is testing generative AI throughout the search results. Yep, and we have more Google ranking volatility. A daily recap video summarizing a few of the top search marketin…
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NerdWallet had a rough earnings call, a lot over its Google ranking troubles. Google Business Profiles has a new learn something specific AI powered answer box. Google is highlighting menus for brand searches. Google Ads has new business link assets. Google Ads new conversion reports for sales and leads. And Google is testing new AI tools for large…
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Google announced a new search ranking update is coming soon, but advised those affected by previous updates not to anticipate recoveries. It seems like it might be time to move on. Google confirmed that an ad representative made unauthorized changes to an ad account by mistake. Additionally, Bing Ads is once again hiding its ad labels. Last night, …
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Google AI Overviews are now rolling out to over 100 countries, making it available to over a billion searchers. Google said it is doubtful you'd see big ranking drops over core web vitals issues. Google is testing a "frequently saved" label in the search result snippets. Google is testing a new local places and compare sites interface. Bing recomme…
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Google Search has systems to downgrade rankings when portions of your site's content is starkly different from the rest of your site. Google had more search ranking volatility over the weekend, it just won't calm down. Google Search Console updated its performance reports and it freaked out SEOs big time. Google updated its URL structure, favicon d…
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We’re joined by Vijay Prashad to round up world events. We discuss the realignment starting to take shape via BRICS, the escalation of violence and imperialism in Palestine, and how organising for anti-imperialism is desperately needed in the Pacific. This episode’s co-hosts Kyle, Josephine Timestamps 0:00 Introductions 1:42 The Brics Summit 8:11 T…
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This week, we had more Google search ranking volatility to report on - surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results. Google has this People’s Insights box that shows online forums f…
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Google may have hit Fortune Recommends with a search penalty of some kind. Sitelinks Search boxes are being removed from Google Search. Google has news travel feeds for search ads. Google is testing watch buttons for search ads. And People’s Insights come to Google Search, for safety. A daily recap video summarizing a few of the top search marketin…
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Send us a text In this episode of Google Ads Unleashed, Jeremy Young shares how he slashed lead costs by 40% without increasing ad spend. Discover the step-by-step process that optimised conversion tracking, revamped campaigns, and leveraged AI-driven customer insights to generate higher-quality leads. Whether you're in lead generation or eCommerce…
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Yep, another week, more Google search ranking volatility to report on. Google released new shopping features including a new home page, a new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Bing Webmaster Tools added more data, new recommendations and previewed Copilot i…
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This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with a…
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Google announced new shopping AI features, with researched with AI and more changes. Google is heated again, we got more ranking volatility. And Semrush acquired Third Door Media, including Search Engine Land and SMX. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is c…
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Google Ads is testing expandable and collapsible carousel ads. Bing Search is also stealing from recipe bloggers and was called out for it. Google Ads will remove data older than 11 years. Google Ads announced new penalties for agencies, they are serious. Google Search is testing off-centered and angled design elements on mobile search. A daily rec…
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A new video from a famous YouTuber talks about why Google is falling apart, it got over 1 million views in a couple of days. Google Ads has a gross profit optimization campaign setting. And Bing "unshipped" 27 features, which ones to be exact, I don't know. Plus we spoke about ranking volatility and weird AI Overview citation issues. A daily recap …
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Send us a text In this episode of Google Ads Unleashed, Jeremy Young shares three underused Google Ads strategies that can supercharge your campaigns. Discover how leveraging scripts, remarketing, and ad customisers can drastically improve your results, especially during Q4. Tune in to learn actionable tips on optimising your PPC efforts with tools…
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Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where it just takes recipe blogger content and hosts it on its site. Google is hosting a web creator conversion event to appeal to…
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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local r…
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Google Local Service Ads will require advertisers to have a Google Business Profile next month. Google is testing a Quick view button in search that gives searchers no reason to look at your site. Google may have 9,000 ad campaigns created every second. Google is testing verified labels for retailers in the product search results. Google is expandi…
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DOJ may breakup Google and worse, but the ruling won't happen officially until next year. Google is showing competitive ads in your local listing. Google Ads launches new navigation changes. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. And O…
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Google will host a creator summit later this month, it is invite-only. Google Ads has a negative keywords tab in the keyword planner tool. Google Search is testing list articles. And the EPIC lawsuit. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - …
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Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.…
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Google launched ads in AI Overviews, new links are live, shopping AI, AI organized results and more. Google Shopping has this "Researched with AI" AI Overview format. Microsoft Advertising also has new ads in copilot. Google is testing ad / sponsored label variations. We also covered an interstitials case study. A daily recap video summarizing a fe…
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Send us a text In this episode of Google Ads Unleashed, host Jeremy Young shares his experience attending Brighton SEO and explores whether PPC events are worth the investment. He dives into the quality of content, networking opportunities, and key takeaways from the event, offering valuable insights for PPC professionals considering future confere…
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Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic prese…
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We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever. Google may have slapped Forbes Advisor with some sort of penalty. Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google Search Console releas…
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We discuss the escalating genocide, war crimes and atrocities of the US and Israel in the Middle East with particular focus on the new front opened up with Lebanon and the counterstrike by Iran. This episode’s co-hosts Kyle, Arama, Josephine Timestamps 0:00 Introductions 3:36 Escalating 9:46 Dangerous Information Normalisation 15:50 Lebanon Context…
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This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this…
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Bing is rolling out its generative search experience while also improving its Deep Search feature. Google warned about JavaScript generated product markup with documentation updates. I posted the big Google Webmaster Report for October (don't miss this one). Bing is testing "sponsored" labels instead of "ad" labels. Note, I am offline Thursday and …
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Google Search Console performance report filters now stick. Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites. Google Ads had an outage earlier this morning th…
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Send us a text Q4 is upon us, and for most businesses, this is when 50-70% of their yearly revenue rolls in. If you haven’t started prepping your Google Ads strategy yet, now’s the time! Want Jeremy's full strategy? Jeremy will be hosting a free webinar on October 1st where he will go deeper and answer all of your burning questions — no sales pitch…
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The Google Search ranking volatility won't calm down, we have another volatile weekend. Google may have penalized the Forbes Advisor site. We have another interview with Google's Danny Sullivan, this one done by Aleyda Solis. Google Search Console recommendations are not fully rolled out yet. Google updated its Google Shopping interface. A daily re…
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Episode 100 of Season 2 has hit us far too quickly, but there’s just too much news! We give an overview of the current state of NZ politics - what we’ve got an eye on and possible solutions for the left. This episode’s co-hosts Ginny, Kyle, Philip, Pmax, Simon Timestamps 0:00 Introductions 6:19 The Silence of New Zealand’s Political Left 10:04 Favo…
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Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps h…
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TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https:/…
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Google Search ranking volatility remains heated but it spiked more again in the past 24-hours. Google updated its web search spam policies. Google AI Overviews don't really show up for branded queries, but they may in some rare cases. And GA4 has new data imports. A daily recap video summarizing a few of the top search marketing headlines covered a…
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We speak with long covid advocate Hayley Wolters about the current state of public health policy for the ongoing pandemic. In a few days the NZ government will be removing free RAT tests and there is no consolidated plan for action in the event that NZ faces a similar summer wave to the US. Links! The US is experiencing its largest summer Covid wav…
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