Los mejores podcasts de Carson Heady (2024)

1
MMS #112 - Strategic Sales Mastery: Building Scalable Growth with Liz Heiman 1:06:41

19h ago1:06:41

1:06:41

In our latest episode of Mastering Modern Selling, Brandon, Carson, and Tom welcome the brilliant Liz Heiman. With deep roots in sales, thanks to her father’s seminal book Strategic Selling, Liz brings invaluable insights on how to transform sales operations. Here’s a breakdown of her expert advice on building robust sales systems that drive sustai…

1
MMS #111 - The Evolving Art of Selling with Allan Langer 1:04:45

8d ago1:04:45

1:04:45

In this episode of Mastering Modern Selling, hosts Brandon Lee and Carson V. Heady welcome Allan Langer, founder of the Seven Secret Sales Academy, to dive deep into the world of effective and authentic sales strategies. With a career spanning over 27 years, Allan shares his transformative journey in sales, highlighting how he went from a top rep a…

1
MMS #110 - Beyond the Bottom Line: Purpose-Driven Leadership in Modern Distribution 1:01:01

15d ago1:01:01

1:01:01

In this compelling episode of Mastering Modern Selling, Dirk Beveridge, founder of Unleashed WB and Executive Producer of We Supply America, shares invaluable insights into purpose-driven leadership, innovation in sales, and the noble calling of the distribution industry. He discusses how sales have evolved from traditional methods to a more consul…

1
MMS #109 - Revenues Through Reputation 58:58

22d ago58:58

58:58

In today's episode of Mastering Modern Selling, Tom Burton and Brandon Lee explore a vital topic: how to drive revenue by cultivating a strong professional reputation. This is more than just being seen—it's about being trusted, instilling confidence, and demonstrating competence in the marketplace. Whether you're engaging prospects or working to de…

1
MMS #108 - Out-Performing in a Digital-First World: Tactical Sales Strategies with David Brock 1:00:30

29d ago1:00:30

1:00:30

In this episode of Mastering Modern Selling, the team welcomes sales veteran David Brock, founder of Partners in Excellence, to dive into the evolving landscape of modern sales. David shares timeless principles while exploring how technology, particularly AI, is transforming the way sales professionals engage with customers. Timeless Sales Fundamen…

1
MMS #107 - From Doorsteps to Digital: Leveraging Offline Skills for Online Success 1:05:09

1M ago1:05:09

1:05:09

This week's episode of Mastering Modern Selling we’re thrilled to have Jeff Kirchick, author of Authentic Selling: How to Use the Principles of Sales in Everyday Life, and an experienced sales leader who has guided teams to success at multiple tech companies. Jeff shares his journey, insights on authenticity in sales, and how modern sellers can bal…

1
MMS #106 - Lead with Your Brand: Mark Hunter’s Guide to Sales and Leadership Success 59:15

1M ago59:15

59:15

In this episode of Mastering Modern Selling, we had the pleasure of hosting Mark Hunter for the second time, and he did not disappoint. Mark, also known as "The Sales Hunter," shared his journey from struggling salesperson to a world-class sales coach, revealing powerful lessons that can redefine how you approach your prospects and close deals. Sal…

1
MMS #105 - Live Shows & Podcasts for B2B Demand Generation with Carson Heady and Brandon Lee 1:02:58

2M ago1:02:58

1:02:58

In this episode of Mastering Modern Selling, Carson V. Heady and Brandon Lee dive deep into the growing significance of live shows and podcasts for B2B demand generation. As they reflect on their journey of creating valuable content, the hosts discuss how these mediums can effectively build relationships, create pipeline opportunities, and ultimate…

1
MMS #104 - Unlocking the Power of Mentorship with Douglas Stewart: How to Take Control of Your Growth 1:05:34

2M ago1:05:34

1:05:34

Mentorship is an active process you take charge of, with the support of others. In this episode of Mastering Modern Selling, Douglas Stewart shares his empowering approach to mentorship in the digital age, focusing on personal accountability and growth. Discover how to find the right mentors, accelerate your development, and transform your life. Th…

1
MMS #103 - Mastering Leadership and Communication in Sales with Richard Vickers 1:08:57

2M ago1:08:57

1:08:57

In this engaging episode of Mastering Modern Selling, Richard Vickers joins the hosts to explore the critical aspects of sales leadership, training, and personal growth. With a background in sales training and development at US Foods, Richard brings over 18 years of experience to the conversation. He discusses how effective communication, understan…

1
MMS #102 - Scaling Success: Lessons from the Frontlines with Eric Watkins 56:28

2M ago56:28

56:28

In this energetic episode of Mastering Modern Selling, we dive deep into sales innovation and modern practices with Eric Watkins, a dynamic sales leader who embraces contrarian thinking to redefine success in sales. Eric shares insights that challenge traditional sales strategies, focusing on the power of process, leadership, and differentiation. C…

1
MMS E#101 - Leading with Influence and Mastering Partnerships with Rob Fegan 59:30

3M ago59:30

59:30

In the latest episode of Mastering Modern Selling, we had the pleasure of hosting Rob Fegan, an experienced sales leader with a knack for challenging the status quo. In this high-energy session, Rob delves into the concept of being a "sales contrarian" and how it can revolutionize your approach to sales. From redefining what makes a great salespers…

1
MMS E#100 - The LinkedIn Playbook - Celebrating 100 Episodes with Daniel Disney 1:08:45

3M ago1:08:45

1:08:45

In this milestone episode of "Mastering Modern Selling," we celebrate our 100th episode by bringing back Daniel Disney, a leading expert in social selling, and welcoming special guest Kristie Jones, author of Selling Your Way In. Together, they explore the latest trends and insights in leveraging platforms like LinkedIn, while also diving into pers…

1
MMS #99 - Lead with LinkedIn: Why Every CEO Must Show Up 1:03:57

3M ago1:03:57

1:03:57

In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson V. Heady, and Tom Burton ignite a challenge for every CEO: step up and own your presence on LinkedIn. This isn't just another task on your to-do list; it's your stage to lead, inspire, and drive your company forward. LinkedIn: Your Leadership Stage LinkedIn isn’t just for networ…

1
MMS #98 - Master the Complex Sale: Strategies for Sustainable Growth with Alice Heiman 1:03:17

3M ago1:03:17

1:03:17

In the latest episode of Mastering Modern Selling, we had the pleasure of hosting Alice Heiman, a renowned expert in B2B sales strategies. This episode is a must-listen for sales leaders and executives aiming to avoid common pitfalls that can unknowingly prevent sales success. Here’s a sneak peek into the key takeaways: Don’t Be a Sales Preventer: …

1
MMS #97 - Video Prospecting: Avoiding Common Pitfalls and Achieving Success with Juan Pablo Garcia 57:03

4M ago57:03

57:03

Dive into the world of video prospecting with insights from Juan Pablo Garcia in the latest episode of Mastering Modern Selling. Discover how integrating video into your sales strategy can revolutionize your outreach and engagement efforts. The Role of Authenticity in Video Prospecting: Juan Pablo emphasizes the importance of authenticity in video …

1
MMS #96 - Sales Success: From Value Creation to Objection Handling with Bob Burg & Jeff West 57:43

4M ago57:43

57:43

In episode 96 of "Mastering Modern Selling," we had the privilege of hosting Bob Burg and Jeff West, the brilliant minds behind the book "Streetwise to Saleswise." This engaging conversation delved into transforming sales approaches, overcoming objections, and the importance of personal development in achieving sales success. The Importance of Pers…

1
MMS #95 - Authentic Sales Strategies: Bridging Passion and Purpose with Liz Wendling 1:01:20

4M ago1:01:20

1:01:20

In Episode #95 of Mastering Modern Selling, Liz Wendling joins us to share her insights on authentic sales strategies. With a background spanning 30 years in sales, Liz offers a unique perspective on connecting with potential clients by treating them as humans rather than mere sales targets. Key Takeaways: Embrace Authenticity: Liz highlights the i…

1
MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith Rosen 1:10:11

4M ago1:10:11

1:10:11

Dive into the latest episode of Mastering Modern Selling, featuring renowned sales leadership expert, Keith Rosen. This episode unpacks the essentials of effective sales coaching and the transformation of top sales performers into exceptional leaders. The Allure and Reality of Sales Management Keith Rosen sheds light on the common misconceptions ab…

1
MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024 1:04:26

4M ago1:04:26

1:04:26

In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson Heady, and Tom Burton dive into the importance of personal branding, reflecting on the lessons learned from the first half of 2024. They explore the strategies and benefits of building a strong personal brand in today's competitive market. Key Points: Consistency Compounds: Cars…

1
MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon Selig 1:00:45

5M ago1:00:45

1:00:45

In the latest episode of Mastering Modern Selling, our hosts had an engaging discussion with Jon Selig, a seasoned sales professional and stand-up comedian, about the transformative power of humor in sales. This episode dives deep into how salespeople can break through the noise with memorable and impactful messaging using humor. Here are five key …

1
MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl Lubbe 1:06:14

5M ago1:06:14

1:06:14

Welcome to Episode 91 of Mastering Modern Selling! We had the pleasure of hosting Carl Lubbe, a renowned curiosity coach. Carl brings a wealth of experience and unique perspectives on sales leadership and the power of curiosity in driving sales success. This episode is packed with insightful and transformative advice for sales professionals aiming …

1
MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland 54:47

5M ago54:47

54:47

In this episode of Mastering Modern Selling, special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations. Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom," Bernadette provides a roadmap for sales pr…

1
MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst 1:02:36

5M ago1:02:36

1:02:36

In episode 89 of Mastering Modern Selling, hosts Tom, Brandon, and guest host Kristie Jones, engage in a riveting conversation with Bill Kirst, a renowned change management expert. The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effective change management in leveraging this technology…

1
MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones 59:48

6M ago59:48

59:48

In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies. Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares invaluable insights on making intentional career …

1
MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione 38:41

6M ago38:41

38:41

In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft. Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get ready to dive into the world of partnerships and l…

1
MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking 1:00:01

6M ago1:00:01

1:00:01

In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible until the last possible moment. Here are five key tak…

1
MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez 47:40

6M ago47:40

47:40

In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady. Here are five pivotal points from the discussion: Integrative Sales Education: Victoria details her ac…

1
MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson 55:58

7M ago55:58

55:58

In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively. Key Insights from the Episode: Personal Branding on LinkedIn: Matt emphasized…

1
MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer 1:06:22

7M ago1:06:22

1:06:22

In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative an…

1
MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith 52:35

7M ago52:35

52:35

In this episode of Mastering Modern Selling, our special guest, MJ Smith, a seasoned B2B marketing leader with extensive experience in the industrial sector, shared invaluable insights that are shaping the future of sales and marketing. Below are the five key takeaways from our enlightening discussion: Leadership and Content Synergy: MJ underscored…

1
MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities 56:01

7M ago56:01

56:01

In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table. As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers a fresh perspective on sales strategies that break …

1
MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter 1:05:17

7M ago1:05:17

1:05:17

In the latest episode of Mastering Modern Selling, our hosts sat down with the renowned sales expert Mark Hunter, offering a deep dive into the world of sales and its evolving dynamics. Here are some key takeaways from this episode: 1. The Power of Association: Mark emphasized the significance of who you associate with in the sales domain. Your cir…

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MMS #79 - The Modern Revenue Generation Fly Wheel 1:00:24

8M ago1:00:24

1:00:24

In the latest episode of Mastering Modern Selling, we head into the heart of modern sales techniques with the hosts, Tom Burton and Brandon Lee. This episode highlights the evolving landscape of sales, offering a fresh perspective on engaging with the modern buyer. Five Essential Insights: Old Sales Methods Are Out: Brandon Lee explains that the ol…

1
MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin 1:13:33

8M ago1:13:33

1:13:33

In this week's episode of Mastering Modern Selling, we were joined by the remarkable Moeed Amin, a seasoned sales professional and neuroscience expert. As we explored the interplay between neuroscience and effective selling strategies, Moeed shared invaluable insights that are bound to transform the way you approach sales. Key Takeaways: ◾ The Inte…

1
MMS #77 - How to Get Attention in an Attention-Deficit World with Erik Huberman 55:26

8M ago55:26

55:26

Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age. In a world where attention is the new currency, Erik's strategies offer a blueprint for success. This episode offers insights for anyone looking to elevate their sales and marketing game. Key Takeaways: 1️⃣ Eve…

1
MMS #76 - Sell More, Suck Less with Dale Dupree 1:03:50

8M ago1:03:50

1:03:50

Dive into the journey of sales transformation with Dale Dupree in this episode of Mastering Modern Selling. Discover innovative strategies to elevate your sales approach, foster genuine customer relationships, and stand out in the competitive sales landscape. Key Insights: Reimagining Sales: Explore Dupree's journey from a traditional sales perspec…

1
MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. Fisher 53:08

9M ago53:08

53:08

In episode 75 of "Mastering Modern Selling," we delve into the evolving world of digital sales with guest David JP Fisher. Unpack the essence of digital-first approaches and human connections in sales with actionable insights from Fisher's extensive experience. Key Points: Digital First, Not Digital Only: Fisher emphasizes the importance of a digit…

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MMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee Salz 57:02

9M ago57:02

57:02

In this week's episode, hosts Brandon Lee and Carson V. Heady explore the transformative journey in sales methodologies with Lee Salz, author of "Sell Different!" and "Sales Differentiation." Delving into the concept of a sales contrarian, the discussion unveils how traditional sales tactics are being reevaluated for modern effectiveness. Key Point…

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MMS #73 - Mastering Sales Fundamentals: Blending Tradition with Social Selling with Donald Kelly 1:11:01

9M ago1:11:01

1:11:01

On this episode of "Mastering Modern Selling", we delve into the integration of traditional and innovative selling strategies in the current sales landscape. 5 Key Points Discussed: Donald's Unique Selling Philosophy: Inspired by his experiences selling mangoes in Jamaica, highlighting the importance of creativity and authenticity in sales. Importa…

1
MMS #72 - Mastering Modern Sales Leadership with Drew Ellis 59:50

9M ago59:50

59:50

Join us for this week's episode featuring Drew Ellis, VP of Mid-market Sales at SAP, who brings valuable insights into modernizing B2B sales strategies. Our discussion is aimed at sales professionals eager to excel in the digital era, offering guidance for those engaging with both large enterprises and the dynamic mid-market. We will explore how to…

1
MMS #70 - Commanding the Digital Stage: Mastering Confidence and Communication with Julie Hansen 1:02:43

10M ago1:02:43

1:02:43

Join us for an insightful discussion with Julie Hansen, an expert in virtual communication and sales, in this week’s special feature. We delve into the art of mastering digital interactions, exploring how to establish a commanding presence both on camera and in person. Our conversation will focus on practical strategies to enhance the authenticity …

1
MMS #69 - Retro Selling (Relationship First) in a Digital Age with Kevin Brown 59:16

10M ago59:16

59:16

In this episode, we are joined by Kevin Brown from LeadSmart Technologies. We begin with a reflective journey that takes us from Kevin's early experiences to the modern sales environment influenced by AI, social media, and a customer-focused approach. We discuss LinkedIn's transformation into a vital tool for sales and share interesting anecdotes f…

1
SS 2.0 - #68: Modern Strategies for Acquiring New Customers 1:02:37

10M ago1:02:37

1:02:37

In this episode, we explore the evolving landscape of B2B social selling, guided by the expertise of co-hosts Tom Burton, Carson Heady and Brandon Lee. We delve into a range of topics, from Microsoft's advanced sales techniques to strategies for thriving in the entrepreneurial arena. Our discussion is aimed at equipping you with contemporary, effec…

1
SS 2.0 - #67: Mastering Modern Selling in 2024 1:00:31

10M ago1:00:31

1:00:31

Welcome to the New Year! In our 2024 kickoff episode we examine the evolving realm of "social selling" and the strategic approach required for B2B success in today's fast-paced digital marketplace. This episode is focused on redefining our understanding of relationship building in sales. We explore how the digital era has transformed the dynamics o…

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SS 2.0 - #65: A Look Ahead to the State of Sales, Social and Demand Creation in 2024 1:01:42

10M ago1:01:42

1:01:42

Discover the power of building lasting customer relationships and leveraging the latest AI technology in our final episode of 2023. Carson Heady, Tom Burton, and Brandon Lee, share their celebratory reflection on the year's most impactful moments and set the stage for the trends that will define the future of sales. Get ready to transform your appr…

1
SS 2.0 - #64: A Look Ahead to the State of Sales, Social and Demand Creation in 2024 56:43

11M ago56:43

56:43

In this episode we journey through the past year's B2B sales landscape, discussing the triumphs and obstacles we faced. With the buyer-centric approach taking center stage, trust-building has become more important than ever. The conversation flows from the tactical use of LinkedIn right into the relevance of quality over quantity in our social medi…

1
SS 2.0 - #63: From Average to Ace: Greg Laemmer's LinkedIn Leap to the Top#1 Sales Rep 56:33

11M ago56:33

56:33

In this episode we interview a social selling success story, Greg Laemmer. Discover how his mastery on the tennis court served as a prelude to sales success, and the undeniable impact of genuine interactions on LinkedIn. Greg dismantles the myths about traditional sectors being resistant to tech, revealing instead how these platforms can skyrocket …

1
SS 2.0 - #62: The Jolt Effect in Social Selling with Special Guest Matt Dixon 54:52

11M ago54:52

54:52

Get ready for some serious sales wisdom as Tom, Brandon and Carson sit down with Matt Dixon, the brilliant mind behind "The Challenger Sale" and "The Jolt Effect," to dissect the seismic shifts in B2B sales and the rise of social selling. This episode is a masterclass in overcoming the silent sales-killer: customer indecision. It's not just another…

1
SS 2.0 - #61: The Art of Negotiation and Influence with Special Guest Mark Raffan. 1:00:23

11M ago1:00:23

1:00:23

In this episode we have a very enlightening conversation with Mark Raffan, a procurement specialist who's not afraid to share secrets from the other side of the table. You will take away wisdom on identifying personal weaknesses, strengthening negotiation skills, and more from Mark's book, "Nine Secrets to Win Deals and Influence Stakeholders." We …

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