Join "The Technology Addicts" podcast by Avnet Abacus, a leading European distributor of cutting-edge tech products. Explore the exciting world of interconnect, passive, electromechanical, power supply, energy storage, wireless & sensor products and solutions with our inspiring interview guests.
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Avnet’s Distributing Wisdom podcast brings together the brightest minds in the electronic components industry to examine how distribution drives technology, product and supply chain innovation. Featuring an exciting roster of industry leaders sharing their unique experiences and ”wisdom,” each episode tackles a specific challenge we’re facing today and examines how our we’re building on our industry’s past to shape the future of technology.
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The We talk IoT podcast keeps you up to date with major developments in the world of the internet of things, IIoT, artificial intelligence, and cognitive computing. Our guests are leading industry experts, business professionals, and experienced journalists as they discuss some of today’s hottest tech topics and how they can help boost your bottom line. You can follow We talk IoT – the Internet of Things Business podcast anywhere you get your podcasts. About the host: Stefanie Ruth Heyduck i ...
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Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer market…
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John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power quality, joins the latest episode of the Marketing B2B Technology podcast. In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning…
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We have an exciting and crucial topic: the Cyber Resilience Act. With us are two guests who are experts in their fields: Guillaume Crinon, Director of IoT Business Strategy at Keyfactor, and Romain Tesniere, Business Development Manager at Avnet Silica. Guillaume and Romain bring a wealth of knowledge and experience in IoT security and business str…
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Thomas Lewis, an experienced semiconductor marketing leader, explores the challenges of building integrated marketing campaigns in technical industries and shares his advice on building strong working relationships with engineers. Thomas also explores the industry's current focus on sustainability and the potential pitfalls of greenwashing, what B2…
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Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader. She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and …
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Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release. She also discusses the challenges of achieving executive buy-in, how to navigate internal a…
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We talk IoT: Open Source and Unified Namespace: Unlocking Industrial IoT Success - Episode 54
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Imagine a world where manufacturing data from various sources seamlessly integrates into a single, efficient system. This is the promise of the Unified Namespace, a groundbreaking solution transforming the industrial IoT landscape. Welcome to another episode of "We Talk IoT“. Today, we have an exciting lineup featuring two visionary leaders at the …
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Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively. About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep custo…
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Some IoT devices integrate seamlessly onto a single printed circuit board, tightly soldered, and compactly encased. But these are the exception. Unscrew the casing of just about any high-value IoT device and you’ll see a more complex picture, enabled by a vital but often overlooked component type: connectors. To discuss the importance of selecting …
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In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing ta…
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This week, we have the co-founders of GasVisor, a cutting-edge IoT solution for managing CO₂ gas cylinders, on the show. They want to revolutionise the gas industry with their real-time monitoring and automated reordering system and promote sustainability and safety. Join us as we explore their entrepreneurial journey, their diverse international t…
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Within IoT devices, it’s often the microprocessors, RF modules, the connectivity protocols that enable their front-line functionality that get most attention. But there's just so much more to the story! Behind every successful IoT application, countless additional components need to interact perfectly without missing a beat to deliver users flawles…
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Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts. About Mutiny Most Marketi…
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Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as t…
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Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower indiv…
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In today's episode, we're diving into the world of Near Field Communication (NFC) with Mike McCamon, the Executive Director of the NFC Forum. The NFC Forum has been at the forefront of NFC innovation, pushing the boundaries of how this technology integrates with and enhances IoT solutions. From secure payments to seamless connectivity, join us as w…
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Today’s episode will plug us right into the heartbeat of every electronic device: its power supply. Often considered merely as an afterthought in product development, the power supply and the architecture it relies on can make or break a product’s performance and reliability. Optimizing power design is essential to maximize efficiency and ensure co…
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Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. About Pointerpro Pointerpro is an al…
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We now live in a world where every device communicates, and every data point tells a story. And 2023 definitely will be remembered as the year of Artificial intelligence. Joining us today is David Ly, CEO of Iveda. They provide global solutions for cloud-based video AI search and surveillance technologies. We'll explore how integrating IoT and AI c…
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Most electronic devices we use today are hard, rigid, and fragile. Look inside them and you’ll see why: The circuits that make them work sit on a solid printed circuit board, or a PCB. It’s a constraint that limits not only how we design our devices, but also how we interact with them. But what if it didn’t have to be that way? Enter flexible elect…
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Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to underst…
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Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industr…
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Together with Mohammed Dogar (VP, Global Business Development and Ecosystem), we'll explore the AI Center of Excellence at Renesas, unravel some common misconceptions about AI in the IoT space, and discuss the opportunities in real-time analytics. We'll also delve into how technology is evolving in areas like voice, vision, and audio analytics, and…
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How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey. Darren shares the career journey that led him to become a sales…
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We talk IoT: Empowering Voices: Fostering Diversity and Inclusion in Electronics - Episode 49
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Welcome to a special International Women's Day episode of 'We Talk IoT,' where we shine a light on the women shaping the future of technology. Today, we are honored to host Jackie Mattox, the founder of Women in Electronics, a pivotal force advocating for diversity and empowerment in the tech industry. Join us as we delve into Jackie's inspiring jo…
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According to the latest report of the Intergovernmental Panel on Climate Change, transport accounts for 15 percent of global greenhouse gas emissions. The vast majority, around 70 percent, is emitted by road vehicles. To improve its sustainability and contribute to global emission reduction targets, the transport sector is in the midst of a technol…
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Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and …
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We discuss key breakthroughs in IoT, including 5G integration for fully wireless smart factories, the role of AI in the IoT value chain, and the transformation brought about by eSIMs. Divya Wakankar - Executive VP Enterprise Business & CMO at BICS - also explores current challenges businesses face amidst global digital transformation, such as high …
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Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an advertising platform into an entirely different product that uses AI to identify branding issue…
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We talk IoT: Bridging Generations: Exploring the Cool Side of Hardware Engineering - Episode 47
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We have a special treat for you as we bring together two engineers from Avnet, each representing a different generation in the hardware engineering field. We'll be discussing the enduring allure of hardware engineering, comparing perspectives on career choices, sustainability, future visions, and mindsets. Join us as we bridge the generational gap …
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This interview is part of the new issue 'Sustainable Transportation' of Avnet Abacus' Focus Magazine, that is available free of charge: Focus Magazine Mobility – the way we get around – is at a crossroads. Over the coming years and decades, its transformation will be far more profound than simply replacing fossil-fuel-powered vehicles with electric…
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Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budge…
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Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth. Avetis explains what momentum marketing is, shares some strategies on how to stand out, and offers some advice on how to maximise impact. About Growth Hunte…
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We talk IoT: Rising Above the Cloud: Turning In-House Giants into Cloud Innovations - Episode 46
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In today's episode of 'We Talk IoT‘, we dive into the world of R&D, where traditional methods of analyzing heaps of data quickly become obsolete. Our guest is Alexander Wechsler, a cloud solution architect, and CEO of Wechsler Consulting. We will talk about the shift from manual, file-based data analysis to the seamless cloud solutions of big data …
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According to the International Energy Agency, progress on clean energy technology deployment exceeded expectations in 2022. Still, the pace will need to pick up to achieve the ambitious goal of net zero emissions by 2050. This will require rapidly upgrading the infrastructure that supports smart energy solutions and connects seamlessly across energ…
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Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate B2B businesses' demand generation activities. Chris explains the benefits of aggregating different intent signal sources and why this can work better across different industries and services. He shares…
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Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas. Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative…
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The rising expectations in terms of sustainability are heavily impacting the electronics sector. It is clear that building a smart sustainable future will require electrifying virtually all aspects of the economy. With demand for power rising year after year across applications, that won’t be easy. To succeed, we’ll have to harness efficiency gains…
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With the rapid growth of IoT devices around us, imagine if our gadgets could not only process information but also understand and respond to our emotions. Today’s special guest is Nina Holzer. She is a researcher from the renowned Fraunhofer Institute for Integrated Circuits IIS and the team lead for 'Multimodal Human Sensing'. Together, we'll expl…
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Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and how Webeo's software enables Regpack to increase website conversion rates and enhance the customer experience. A great success story, the project demonstrates the impact personalisation can have on le…
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Today, we're diving deep into a technological revolution reshaping the quality control and manufacturing world: AI-based Defect Visual Inspection, or DVI. With us today is Giovanni Gualdi, the CEO of Deep Vision Consulting, a visionary pushing the boundaries of how we perceive and rectify defects. And Michaël Uyttersprot from Avnet Silica is someon…
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Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the impact of their marketing efforts. Joe shares his insights into why constancy is important for long-term success, why marketers should dig deeper when developing personas and why he believes the AI …
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Welcome to “The Technology Addicts,” the brand-new podcast covering technological trends that are transforming our future – powered by Avnet Abacus. The Technology Addicts brings a fresh voice, captivating insights, and critical know-how to the discussion, from the unique vantage point of a technology distributor. In this first episode, we’ll be jo…
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We talk IoT: The Tech Odyssey: Reshaping Space Missions with AMD and Avnet Silica - Episode 43
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As we push the boundaries of what's possible in space, two pivotal challenges stand out: the hardware components that can withstand the extremities of space and the sophisticated processing power required to execute space missions. With our guests, we will explore the transformation in satellite technology, the vital role of Commercial Off-the-shel…
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Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance of localising campaigns for maximum success, and shares he…
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In a connected world devices don't just function, they communicate, learn, and evolve. Today, we'll be diving into a device that many of us have in our cars but probably never thought of as part of the IoT ecosystem: the dash cam. Our cars, as it turns out, don’t just take us from point A to B; they're becoming hubs of data and potential! With adva…
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Matt Swalley, Co-Founder and Chief Business Officer at Omneky, an AI-powered ad platform, sat down with Mike to discuss the possibilities of AI in advertising and how businesses can maximise the benefits of AI-generated content in their campaigns. He also shares why testing is integral to campaign success and why human input is essential when worki…
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We talk IoT: Shaping the Semiconductor Landscape: A Deep Dive with Avnet Silica - Episode 41
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We pull back the curtain on the semiconductor world, uncovering its challenges, evolutions, and the innovations steering its future. With us is Gilles Beltran, the president of Avnet Silica, a company at the heart of these transformations. From grappling with global supply chain disruptions to spearheading sustainable practices, Gilles offers a rar…
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1.8 trillion euros – that’s the sum the EU wants to invest over the next ten years to go net-zero by 2050 as part of its Green Deal. This, in turn, demands an ambitious rethink in the transport sector, which currently accounts for around 25% of total greenhouse gas emissions in the EU. Electric vehicles will be an important part of this action plan…
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Car manufacturers in Europe complain that the expansion of our electric car charging infrastructure is not progressing fast enough. ACEA, the European Automobile Manufacturers’ Association, expects demand for 7 million connections in Europe by 2030 – far more than the 3.9 million charging points planned by policymakers. The high demand for charging…
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