Los mejores podcasts de Arbab Usmani (2024)

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#142 Why Simple Websites Work: Lessons from 'Don’t Make Me Think 8:48

9d ago8:48

8:48

In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability. Why do some websites just feel easy to use while others leave you frustrated? It all comes down to intuitive design and minimizing user effort. Through relatable stories and r…

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#141 The Hooked Model of Building Model 8:45

20d ago8:45

8:45

Let's learn 4 step process to build a product which build habits for users and becomes an integral part of their life

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#140 Master Your Mindset: What You Can Control in a Chaotic World 6:23

2M ago6:23

6:23

Feeling like life’s throwing more at you than you can handle? You’re not alone—great personalities like Steve Jobs, Thomas Edison, and Barack Obama all faced their fair share of chaos. But what set them apart was their ability to focus on what they could control: their mindset, their routines, and their resilience. We’ll break down the habits and s…

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#139 How Social Norms Shape Our Behavior 6:05

3M ago6:05

6:05

Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experi…

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#138 Choice and Comparison: The Truth About Relativity (English) 5:26

4M ago5:26

5:26

Have you ever wondered why you sometimes end up choosing things that seem like a good deal only because they're next to something more expensive? Today, we're diving into the fascinating world of relativity in decision-making. I'll take you through some eye-opening examples and real-world stories that reveal how our choices are often influenced by …

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#137 The Zero Cost Trap: Why Free Can Be Expensive (English) 5:38

4M ago5:38

5:38

Why do we go crazy over free samples, free shipping, or buy-one-get-one-free deals? In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free. Discover how the powerful allure of zero cost can lead us to make choices that aren't always in our best interest. We’ll dive into fascinating e…

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#136 The Power of Price Anchoring (English) 4:28

4M ago4:28

4:28

In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways. Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions. We'll uncover real-world example…

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#135 Coke vs. Pepsi: The Hidden Power of Brand Expectations (English) 6:25

4M ago6:25

6:25

Join us on this captivating episode of "UppSkill Podcast" as we delve into the iconic Pepsi Challenge and unravel the hidden power of brand expectations. Discover how this simple yet revolutionary experiment revealed surprising truths about consumer behavior and the influence of branding on our preferences. Learn how our preconceived notions can sh…

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#134 Social Proof & How It Influences decisions (English) 3:40

9M ago3:40

3:40

Ever wondered why we often gravitate towards things that others are already buzzing about? This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions. Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily …

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#133 Scarcity : The Secret Weapon Of Successful Marketers (English) 4:18

9M ago4:18

4:18

Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity. It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable. This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.…

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#132 5 Myths Around Digital Marketing ( English) 6:15

9M ago6:15

6:15

We as digital marketer deals of a lot of things, especially some myths which haunt us as these myths comes from clients. Next time any client tells you any of the myths present in the podcast, you can answer beautifully.

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#131 - 5 Skills Every Marketer Must have ( Hindi) 7:17

10M ago7:17

7:17

ek marketer bahut si alag alag skills ko le ke banta hai, usko apni marketing ko behtar karne ke liye ye saari skills use karni hoti hai. aaj is podcast me hum janenge ki ek marketer ko kaun kaun si 5 skills aur bahtar bana sakti hai.

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#130 How 'Just Do It' Elevated Nike from Mere Footwear to an Iconic Lifestyle Phenomenon 2:07

12M ago2:07

2:07

Nike ke tagline ko sabne suna hai 'Just do it' par is tagline ke piche ki soch kya thi? Is tagline ne 18% market share se 43% market share pe la ke khada kar diya Nike ko US me. aaj jante hai is case study ko

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#129 - Celebrate Your Failure If You Want To Become Successful 7:28

1+ y ago7:28

7:28

doston aksar hum apne failures ko ek bure nazariye se dekhte hai par sachai ye hai ki agar wo na ho toh na learning curve hoga aur na hi jeet ka maza. Aap sochiye ki bachpan me aap kitni baar fail hue honge jab chalna shuru kiya tha, kya wo bachha failure ke dar se aghe effort karna band kar deta hai ya fir fail ho ho ke hi chalna seekhta hai. Bade…

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#128 Kab Aur Kaise Fund Raise Karen Apne Startup ke liye 12:54

1+ y ago12:54

12:54

Aap logon me bahuton ke liye Funding ek exiting topic bhi hai aur complicated bhi, kab apke startup ko fund ki zarrorat hai?Kaise fund raise karen?Kinse raise karen?Legal kya kya problem aa sakte hai?aise dheeron sawal apke dimaag me ghumnte honge, isliye hamne Sujit Jha Bhaiya ko bulaya jo ki Co-founder hai Legal Salah ke jo ki ek leading Legal Co…

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#127 Shadowban Kya Hai Aur Usee Kaise Deal Karen? 10:41

1+ y ago10:41

10:41

kya kabhi aisa hua hai ki aap Instagram me post daal rahe hai par usko reach nahi milni band ho gayi ho? Ya fir apka post feeds me nahi aa raha hai apke followers ke? Then shayad aap ka account shadowban ho gaya hai. Aaiye samajhte hai ki ye kya hota hai, kyun hota hai aur isko kaise apni profile se hataya jaye is podcast ke zariye…

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#126 How To Manage Time By Building Processes? English productivity Podcast 10:35

2y ago10:35

10:35

Hi folks, A lot of you wonder how Arbab Usmani have a lot of time on his hand. He teaches people, manages marketing for almost half a dozen companies, plays video game, read books, watch movies and hang around family. The secret is not magic but a very well-optimised time without any procrastination, he has the same amount of time as you but he is …

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#125 How To Choose Perfect Expired Domain For Your Business Ft Praneet Thakur ( Hindi) 11:17

2y ago11:17

11:17

Expired domain ek aisi domain hoti hai jo kisi time me active thi aur baad me uske owner ne use renew nahi kiya, par us domain pe SEO pe kai mahino ya fir saaloon kaam ho chuka hai toh uska ek bahut bada value aapko milta hai jaldi rank karne ko. Par ye expired domain ki duniya utni seedhi nahi hai agar zara se pair fisla toh aap apne paison pe jai…

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#124 Pilot Projects kya hote hai aur marketer usko kaise use kar sakte hai? 7:16

2y ago7:16

7:16

Doston kisi bhi startup ko shuru karne se pahle hum uspe pilot project run karte hai, ye sort of ek testing hota hai jo kam keemat pe hamen market ki validation de deta hai aur saath hi hamare product ya service ki kamiyon ko bharne me madad bhi karta hai. Theek isi tarah se marketers hamesha koi na koi pilot projects chalate rahte hai apne campaig…

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#123 Ultimate Guide Optimizing Speed Of Your Wordpress Site For Non Coders ft Rajesh Arya 13:20

2y ago13:20

13:20

Doston hamesha se ek fast website business ke liye achhi mani gayi hai aur kai sare insights hai jo is baat ko prove karte hai ki jitni achhi website ki speed hogi utna achha wo user ke liye hogi. Isi wajah se hum apne developers ko website ki speed optimize karne ke liye kahte hai aur developer alag alag technique use kar ke speed achhi kar bhi de…

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#122 How to deal with rejection in Sales 12:20

2y ago12:20

12:20

Hi folks, A business depends upon sales and sales is not easy, you need to understand the requirement of your customers and then provide a solution which involves your product or service, but only knowing about the user is not all, even after you provide every solution there are some roadblocks you need to overcome, these roadblocks are known as Sa…

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#121 Why Content Marketing Is Important For you? Hindi Marketing Podcast 6:10

2y ago6:10

6:10

We often hear content is important but question is ki ye kyun important hai, content ke through aap kya kya achieve kar sakte ho aur marketing me isko target karna kyun zaruri hai. aappke inhi sab sawaloon ka jawab is podcast me hai

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#120 5 Basics Of Digital Marketing Which Will Never Get Old (Hindi Podcast) 5:57

2y ago5:57

5:57

doston waise toh hum log roz hi sunte hai ki Digital marketing bahut hi fast changing industry hai aur baat sahi bhi hai, cheezein raaton raat badal bhi jaati hai par fir bhi kuch aise basics hai jo change nahi hote aur aghe hone ki sambhavna bhi kam hi hai, jiske bal pe ye Industry tiki hui hai aur aaj ke podcast me uske baare me hi baat karenge h…

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#119 Focus on Selling Solution Over Product Or Service 6:24

2y ago6:24

6:24

doston bahut baar aisa hota hai ki hum jab bhi kisi cheez ki marketing karte hai toh hum bahut maternalistic ho jate hai aur logo ki problem ko sahi se nahi samajhte, jiske solution ke liye wo apka product ya service use karenge. Ye podcast many usi though process ki challenge karne ke liye banaya hai taki apko ek naya nazaria de sakun jo bahut hi …

1
#118 Apne traditional business ko digital space me lane ke liye aap ko kya karna hoga? 9:42

2y ago9:42

9:42

aap apne ek traditional business chala rahe hai jo theek thak chal raha hai par at the same time aap ke customer internet ka prayog kar rahe hai aur aap ke competitor uska fayada utha rahe hai. Aap ko ye lagta hai ki aap ke business ko bhi digital space me jaana chahaiye par at the same time ye area aap ke liye naya hai so is baat ka dar lagta hai …

1
#117 A Note To New Marketer By Arbab Usmani 7:12

2y ago7:12

7:12

aap apna career marketing me shuru karna chaha rahe ho ya fir apne business me usko use karna chaha rahe ho ? Main aap ko bata dun ki marketing jo upar se dikhti hai usse kahin zyada dharti ke andar bhi faili hui hai, yahi wajah hai ki apko apni khud ki bhi zameen mazboot karne ki zaroorat hai. Par usko karne ke liye apko kuch cheezein samajhni pad…

1
#116 - Sense Of Completion In Product Led Marketing 6:45

2y ago6:45

6:45

Sense of completion is a psychological trick a lot of brand uses to make you feel your brain like something is missing in your day-to-day life. be a toothpaste, shaving cream, e-commerce site's well-crafted thank you page, lead generation form completion popup etc. let's learn about it in a very simple language…

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#115 My 8 Step Formula For being Super Productive 18:40

2y ago18:40

18:40

Sometimes people ask me that I do a lot of things in my life, do I have 48 hours in a day? The answer is no, I stay productive throughout the day and I use some of the tactical and mental tricks to do so. In this podcast, I am going to tell you about my 8-step formula to become super productive in life. Hopefully, this podcast will help you to beco…

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#114 How To Start Your Startup Journey | Step By Step Process 8:41

2y ago8:41

8:41

Doston aap apna startup shuru karna cahahte ho par samajh me nahi aata ki kahan se shuru karen, is fundamental problem ko solve karne ke liye hi humne ye podcast banaya hai. Jahan step by step process me apko hum ye batayenge ki step by step kaise startup ko khada kiya jaaye so that aap iske around aur research karen aur sahi se apni startup journe…

1
#113 5 Essential Skill Every Marketer Should Have 7:17

2+ y ago7:17

7:17

Doston marketing ke jab aap execution level pe jaate ho toh cheezein utni asaan nahi hoti jitna ki bahar se dekh ke lagti hai, iska one of the reason lack in skills bhi hota hai aur yahi wajah hai ki aaj ke podcast me hum baat karenge 5 aise skills ke baare me jiski zaroorat aapko hamesha pdegi hi padegi. Chaliye ab sunte hai is podcast ko ye janne…

1
#112 Why your business needs marketing? 6:55

2+ y ago6:55

6:55

When you want to sell something, you must first communicate its benefits to your customers. Usually, this is what marketing does and we all know about this, but is there anything more marketing does for your product or service? Lets understand this in a more profound level and understand how marketing actually help your business.…

1
#111 Setback is temporary, learning is permanent - How to deal with failure in life 7:35

2+ y ago7:35

7:35

Doston hum apne jeevan me hamesha hi fail hote aaye hai, aur aap aaj jo bhi ho wo shape karne me failure ka sabse bada haath hai. Is video me aaj hum janenge ki kaise aap failure ko ek positive aspect ki tarh dekh sakte hai aur usko apne advantage me use kar sakte hai

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#110 Why Product Funnel Is Important For marketers? 7:43

2+ y ago7:43

7:43

We often talk about a marketing funnel whose work is to bring your customer to your website but the real game begins on your website when the product funnel convinces the user to guide to the payment page. A small tweak in the funnel can bring a lot of sales or destroy a complete business that is why it is important for marketers to understand how …

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#109 Halo & Horn Effect and How It Impact Branding and Endorsements 3:18

2+ y ago3:18

3:18

Hello doston, Aaj hum log sikhenge ki Halo aur horn effect hota kya hai aur kaise ye branding me bahut sari cheezein change karta hai. Kya reason hai ki ek brand kisi celebrity ko endorsement ke liye hire karta hai ya fir nikal deta hai. In sab baaton me hum is chote se podcast me baatein karenge taki kal ho ke aap bhi in sab strategy ka use apne b…

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#108 The UI and UX Mantra feat Harsha Kakkeri - Founder Designboat 13:10

2+ y ago13:10

13:10

Harsha is a beast when it comes to designing UI and UX, he self-learned the art and spend almost 15 years in the Industry and finally decided to share his wisdom and knowledge with the people to make more amazing UI and UX designers, he founder of Designboat which is UI/UX School & Innovation Hub. We could not find anyone better than him to talk ab…

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#107 What are 4 Media types marketers use? 6:14

2+ y ago6:14

6:14

Hum log jab marketing karte hai toh chaaron taraf se gheere hote hai distribution plateform ke aur alag alag media types se, is podcst me main apko 4 media type jo most of the marketer use karte hai aur kisi do ke intersection se kaun si strategy nikalti hai wo bhi batane ki koshish kar raha hun. I hope ye podcast apki life me dher sari value add k…

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#106 Why Indian Youth Needs to Uppskill Themselves Feat Major Mohommed Ali Shah 24:59

2+ y ago24:59

24:59

India is becoming a superpower and skilful youth is one of the reasons for our rise, in this podcast with Major Mohommed Ali Shah who has given the maximum number of TEDx talks in the world and an Army Veteran going to discuss with our co-founder and CEO Arbab Usmani in this topic

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#105 Marketing Is Similar to Muscle Building, Here Is How? 6:02

2+ y ago6:02

6:02

The first day someone hires you as a marker start expecting results from the very next day, marketing doesn't work like that. I have been there and this is how I make my client understand in the language everyone understands. A draw parallel marketing to building muscle basics of which we all have been taught in our school days and most of the time…

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#104 The Art Of Finding Your Voice Feat RJ Raghav 19:23

2+ y ago19:23

19:23

finding your voice doesn't mean only finding how you sound, it means finding the personality of your voice as well and in this podcast, we are going to do the same. We have invited RJ Raghav who is India's most viral RJ because he is the best person to guide us about this with the pinch of his own life story. Let's start to find our voice…

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#103 What is Anti marketing and how brands are using it? | Marketing Vase Study | hindi 9:43

2+ y ago9:43

9:43

what if an ad campaign tells you to uninstall their app you have installed on your mobile phone? What if a clothing brand ask you not to buy their jacket? If you are wondering who are these stupid people who are literally destroying their business via these kinds of campaigns then let me tell you these are some of the most successful campaigns they…

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#102 How To Apply Growth Mindset Ft. Udit Goenka | Samvaad Episode 2 23:35

2+ y ago23:35

23:35

Our mind is our greatest enemy and our best friend as well, it is all about what kind of mindset you carry. and to carry any kind of mindset you need to understand it first. A growth mindset is one of the reasons for my success and many like me. I wanted to tell more about it to our community that is why I invited Udit Goenka, who is an amazing gro…

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#101 How Apple uses 'Unique Value Effect' to reduce price sensitivity? 7:11

2+ y ago7:11

7:11

when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price. and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how t…

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#25 A Startup Founder Turn into a Standup Comedian W/ Anmol Garg 33:56

3y ago33:56

33:56

In this episode 25, we conversation Anmol Garg on Turn Founder into Comedian, Career, Content Creation, Entrepreneurship, and much more. Anmol is a Standup Comedian and also a creator. He's the founder of Sales5x and the other 2 more startups. Anmol worked in different industries like Digital marketing, Event Host & management, Salesman, Sale Train…

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#100 How To Develop Growth Mindset Feat Nitin Sethi (Chief Digital Officer, Adani Groups) | Samvaad Episode 1 24:43

3y ago24:43

24:43

What if you have a mindset that refuses to give excuses? What you have a mindset that helps you to grow? What if you have a mindset that helps people around you to grow? but is it possible to have such a mindset? The answer is yes, and we call it a growth mindset. In our 100th podcast, we are going to learn how to develop one and how to learn from …

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#99 Why Customer Experience is Important in Marketing 8:57

3y ago8:57

8:57

Hey folks, We all know customers are important for any business and they should be the centre for your marketing strategy too, but the question is what is exactly we call customer experience and how to improve it, does it help in marketing? to give the answer to all of your queries, I have recorded this podcast…

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#98 What Is Google MUM Update & How It Is Going To Change SEO Forever? (Hindi) 7:25

3y ago7:25

7:25

Google is using a new model to understand the content and they already said that this model is 1000 times powerful than the last model which is known as BERT, this new language understanding AI model will bring a lot of improvement toward the intent of the user and we know it as MUM (Multitask Unified Model). MUM not only understands language but a…

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#97 - Keyword Cannibalization - When your one page became enemy of another and how to solve it 6:11

3y ago6:11

6:11

Hi Friends, Suppose you write a piece of content and suddenly and your page is not able to index or maybe some other pages start receiving less organic traffic. While there can be several reasons for those two things but one of the reasons can be 'keyword cannibalization', in this case, your one page becomes the enemy of another page and start harm…

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#24 How to Grow YouTube channel from 0 subscribers in 2022? W/ Mandeep Gill 59:02

3y ago59:02

59:02

In this episode, we have conversations with Mandeep Gill on YouTube Growth, How to choose Niche, Content Creation for YouTube Channel, and many more interesting conversations. Mandeep Gill is a YouTuber, Photographer, Amateur Filmmaker. Mandeep is started their career as a Freelance Video Editor and Fitness trainer, Now He's a Youtuber at Labour La…

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#23 Melvin Thambi : How to Create and Sell Your Own NFTs? & How NFT is a big opportunity for artists & creators? 1:03:52

3y ago1:03:52

1:03:52

In this episode, we conversation with Melvin Thambi on NFT is the new way of recognizing Artists, How to Create your own NFT? and The whole process of minting own NFTs. Melvin Thambi is a Creative Entrepreneur & NFT Artist. He is the Co-Founder of NFT Malayali & Emm & Enn Art Gallery and also the Creative Director of Riversand (A Syndigo company). …

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#96 3 Type of Attitude You Can Use To Make Your Decision Better 8:14

3y ago8:14

8:14

Hi folks, let's talk about decision making today, we become better by applying a better attitude toward our decision, the main idea is to remove distraction and move forward with your decision. In this podcast, I will share something I have learned practically in my life and got success.

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