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How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share ...
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As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion. In this episode, I provide a comprehensive, step-by-st…
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In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information …
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In this episode of Leave Your Mark, I welcome Ingrid Jean Baptiste, a journalist, actor, and founder director of the Chelsea Film Festival. Ingrid shares her inspiring journey of creating the festival after a life-changing car accident. She discusses her passion for promoting the work of emerging filmmakers and raising awareness about global issues…
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In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, 'Copy Nothing.' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a mo…
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In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the …
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Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a c…
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Raise your hand if you want to upgrade your personal brand but don’t know where to begin? Today is the day you can start to take your first steps! Dive into my latest episode and discover how small changes can make a big impact. This episode delivers actionable steps that you have no excuse not to employ TODAY. From updating your bios and profile p…
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Do you have to brag to build your personal brand? The answer is no. In this episode, I address the common confusion between personal branding and bragging, emphasizing the importance of creatively shaping your narrative to show off your skills without boasting. I share a personal anecdote highlighting this issue and provide practical advice for sho…
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Imagine what your life would be like if your mother was the CEO of a global company. She could provide advice to propel your career and help you overcome the many stumbling blocks that keep people from fulfilling their full potential at work. In this episode of Leave Your Mark, I sit down with the inspiring Karyn Schoenbart, the co-founder and mana…
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In this fascinating episode of Leave Your Mark, I speak to Human Design expert and author of Human Design Made Simple, Emma Dunwoody, who shares transformative insights on this unique system of self-knowledge. Emma delves into the origins and scientific validity of Human Design, a system combining elements of astrology, the chakra system, Kabbalah,…
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From Crown Jewel to Cautionary Tale: Gwen Whiting on Navigating the Pitfalls of Corporate Acquisition
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In this episode of Leave Your Mark, I sit down with Gwen Whiting, the innovative founder behind the eco-friendly brand The Laundress, later acquired by Unilever. Gwen recounts her unique journey from her crafty upbringing to becoming a pioneer in the premium laundry sector. She shares the highs of building a celebrated brand and the sobering challe…
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In this episode of Leave Your Mark, I sit down with Emily Tisch Sussman, the creator and host of the award-winning podcast 'She Pivots', a Tony-nominated producer, the Co-owner of Gotham FC, and a political strategist. We discuss Emily's viral article 'My Children Killed My Career,' which explores how having children shifted her career trajectory. …
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I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoi…
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In this episode of Leave Your Mark, I welcome esteemed writer and professor Estelle Erasmus. Together, we delve into actionable tips for creating writing that stands out and resonates with readers. Estelle shares insights from her book, 'Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published,' and her extensive caree…
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I've been waiting a month to discuss the Blake Lively It Ends With Us controversy on the podcast because I wanted to see how it would all unfold. First and foremost, the marketing strategy of It Ends With Us leaned heavily into a floral theme. For those who haven't read the book, Blake Lively's character, Lily Bloom, is a florist. However, the film…
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In this episode of Leave Your Mark, I sit down with my friend, Mindy Scheier, the founder of the Runway of Dreams Foundation. This episode begins on a personal note, discussing our shared experiences as mothers of sons with different forms of Muscular Dystrophy. Mindy discusses her journey from the fashion industry to creating adaptive clothing ins…
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Struggling with your professional introduction? In today's snack segment on Leave Your Mark, I share easy tips to nail your intro every time. I provide simple yet essential career advice on the importance of crafting a concise and impactful professional introduction, emphasizing the need for clarity, brevity, and prioritization of vital information…
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In this episode of Leave Your Mark, I sit down with my friend and former colleague, Gayle Perry, a renowned fashion personal stylist and interior designer known for her empowering and healing approach to style. Gayle shares her journey from a challenging childhood where she was bullied to how she turned pain into purpose and became a force in the f…
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Rebuild and Rebrand: Managing Unexpected Career Setbacks
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1:06:39
Rebuild and Rebrand: Managing Unexpected Career Setbacks A CONVERSATION WITH AMY SHOENTHAL AND ALIZA LICHT This might be the most comprehensive career advice episode on Leave Your Mark!! Recently laid off? Didn't get that promotion you were working towards? Impacted by company restructuring? Hitting a career slump and in need of motivation? Award-w…
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In this new Leave Your Mark episode, I sit down with Vanessa James. Vanessa is the CEO and Founder of Vanessa James Media (VJMedia), a multi-media company where she celebrates her passions for voiceover, storytelling, travel, and on-camera hosting. You may not know her name, but you definitely know her voice. Known as "the voice you hear everywhere…
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From the get-go, Tanya Taylor's upbringing set her apart. Growing up with parents who traveled the world with the Red Cross, Tanya was immersed in a rich tapestry of cultures and experiences. Her childhood home brimmed with diverse artifacts from around the globe, from Indonesian carved wooden temples to Thai silks. This exposure cultivated an insa…
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Ever wonder if your LinkedIn posts are hurting or helping you professionally? Do you ever consider how people in your network feel consuming them? Are you someone that people want to mute? In this episode of 'Leave Your Mark,' I focus on effective personal branding on LinkedIn, sharing practical tips on how to post valuable and engaging content wit…
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In this episode of 'Leave Your Mark,' I sit down with Erica Diamond, a certified life and career coach, yoga and meditation teacher, and founder of the women's empowerment brand EricaDiamond.com. We discuss prioritizing self-care, recognizing burnout, and practical tips for time management. Erica shares her personal journey from a young entrepreneu…
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Jennifer Lopez has a lot going on right now, and her personal brand isn't telling a pretty story. You might assume her celebrity woes are due to overexposure, but I have a different take. You see celebrities, they're not like us. They don't like to pay attention to the chatter, and lord knows they don't like reading the comments. But when you find …
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How Larissa Thomson Leaned Into Her Intuition to Ideate the Launch and Reinvention of Onda Beauty
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In this episode of Leave Your Mark, I welcome my longtime friend and former industry colleague, Larissa Thompson. We discuss Larissa's path from graphic design to the fashion industry and eventually co-founding Onda Beauty in 2016. She aimed to create a beauty and spa destination dedicated to a curated collection of clean, conscious, and safe beaut…
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There are millions of people doing commentary on last night's presidential debate. You don't come to the Leave Your Mark podcast for political commentary. Instead, I have broken down the three most important takeaways from the debate, based on my book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perspective., ones that can signif…
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In my first solo episode of the Leave Your Mark podcast, I dive into the common myths of personal branding. Does it make you cringe or does it make you credible? There are many misconceptions surrounding strategy, and I address common misconceptions about personal branding, such as the idea that it is primarily about self-promotion or that it requi…
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In this episode of Leave Your Mark, I sit down with Aliza Freud, founder and CEO of SheSpeaks, to discuss the evolution of influencer marketing and the nuances of understanding women's consumer behavior. We explore Aliza's experiences from her time at American Express, the concept of the female reality gap, and the importance of authentic influence…
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In this episode of 'Leave Your Mark,' I sit down with my friend, Amy Shoenthal, a seasoned journalist, marketing consultant, and author of The Setback Cycle: How Defining Moments Can Move Us Forward, a USA Today bestseller. We all know what failure feels like, but what if we are sleepwalking into a setback? What does that feel like? How do we proac…
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Alix Strauss on Seizing Second Chances and the Emotional Spectrum of Loneliness and Human Connection
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Sex & the City meets Six Feet Under was how Alix Strauss' novel, The Joy of Funerals, was described by the LA Times 20 years ago. Inspired by a 1988 piece for the Lives section of the New York Times Magazine, this trend, culture, and lifestyle journalist and award-winning and four-time published author discussed her obsession with funerals. As an o…
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In this episode of Leave Your Mark, I sit down with Kim Shapira, celebrity dietitian, nutritional therapist, and author of "This is What You're Really Hungry For: Six Simple Rules to Transform Your Relationship with Food to Become Your Healthiest Self." Kim breaks down the fundamentals of transforming one's relationship with food, and we relate all…
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Reinvention Through Resilience: Karen Robinovitz's Journey from Digital Pioneer to Slime Mogul
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In this episode of Leave Your Mark, I sit down with my friend Karen Robinovitz, a multi-faceted entrepreneur and visionary. Karen shares her diverse career journey, from a journalist contributing to major publications and authoring a book to pioneering the digital influencer management industry with Digital Brand Architects (DBA) and co-founding Sl…
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In this episode of Leave Your Mark, I sit down with Shelmina Babai Abji, Founder and CEO, ShowYourWorth.ai, a distinguished speaker, bestselling author, and former high-ranking executive at IBM. Shelmina discusses her journey from humble beginnings in Tanzania to becoming a key female figure in the tech industry and her mission to advance gender eq…
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In this episode of Leave Your Mark, I welcome Madison Ciccone, a former Hollywood executive assistant turned top SoulCycle instructor and confidence coach. We discuss Madison's career transformation, from her early days in Hollywood to finding her true calling in fitness and coaching with SoulCycle. Madison shares insights into the fast-paced Holly…
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Melissa DeRosa's Journey Through Politics and Crisis, Resilience and Reinvention, and Making Sure Nothing is Left Unsaid
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As the first woman to serve as Secretary to former Governor Cuomo, the highest unelected position in state government, Melissa DeRosa knows how to thrive under pressure. In her riveting memoir, "What's Left Unsaid: My Life at the Center of Power, Politics & Crisis," she candidly shares her journey through politics, government, and becoming an autho…
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In beauty, few names resonate as vibrantly as Marisa Meltzer. Renowned for her thought-provoking journalism and bestselling books, Meltzer has become a beacon of insightful commentary on the personal and professional narratives that shape our cultural landscape. Her latest book, Glossy: The Inside Story of Emily Weiss's Glossier, not only cements h…
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In a world brimming with stories of success and determination, few are as captivating, hilarious, and inspiring as that of Jen Lancaster. Best known for her candid memoirs and inventive novels, Jen's journey from corporate vice president to bestselling author embodies resilience, wit, and an unmatched knack for storytelling. She is the New York Tim…
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In this episode of Leave Your Mark, I speak with the CEO at Fire Memos, career coach, and author Octavia Gorodema, who shares her expert insights on navigating career transitions and overcoming obstacles. Octavia, who founded the Twenty Ten Agency and has worked with major corporations like Google and Nike, discusses her mission to help professiona…
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Leave Your Mark is like The Devil Wears Prada meets career advice. That's what I thought of when I wrote my book in 2015. And this podcast is a continuation of everything I started back then. I'm your host, Aliza Licht. I'm an award-winning marketer, two-time author, and personal branding expert, and I am your trusted guide every week, bringing you…
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Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
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How many journalists do you know who can simultaneously report a story and inadvertently become the story? Taylor Lorenz sits in a class by herself. As a technology journalist for The Washington Post, she doesn't just report on the latest trend but writes about topics with more significant meaning and what they say about the state of technology, me…
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How to Dream Big and Win and Create a Billion-Dollar Business with Liz Elting, One of Forbes's Richest Self-Made Women in America
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You don't need to invent something new to be a wildly successful entrepreneur. According to Liz Elting, one of Forbes's "Richest Self-Made Women in America," you only need to identify something you can do differently and better. Her new book, DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion Dollar Business, captures all he…
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In this special edition of LEAVE YOUR MARK, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically? Catherine is an established marketing and communications leader and …
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After decades in marketing and communications and a new role as an operating partner at Traub, Kate Doerge never anticipated that she would also become a CEO. This new job, however, is the one her whole career has prepared her for and the one she was meant to do. When Kate's daughter Penny rolled off the bed at four months old, what seemed like a t…
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Although Lisa Niver has traveled in far-off locales from Vanuatu to Nepal, received numerous accolades as an award-winning travel expert who has explored 102 countries and six continents, and is the founder of the website WeSaidGoTravel, what people don’t realize is that this began fromthe wreckage of a rotten romance. As a newlywed, Lisa was on th…
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Amanda Baldwin Shares the Secret to Gaining Management’s Trust, the Difference Between No and Not Now, and Why Passion for a Role Can Set You Apart
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Amanda Baldwin never considered herself an entrepreneur because she's technically not a founder. But her mindset shifted when she won Ernst & Young's Entrepreneur of the Year award in 2022. Amanda earned this distinction as a first-time CEO of Supergoop! the first protective skincare brand that puts SPF at the forefront because she has been breakin…
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Stacy Igel on Leading with Impact, Fashion Disruption, and Embracing the Future of Web3 and the Metaverse
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Stacy Igel took the plunge from corporate to launching her fashion brand in 2001. As the founder and creative director of BOY MEETS GIRL®, she set out to launch her first trunk show the week of September 11th. What she could have never anticipated is what happened instead. The catastrophic attack solidified her mission to create a brand that leads …
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When we talk about career changes, we don't normally talk about someone going from a media role to becoming the founder of a beauty brand, but that's exactly what Sophia Chabbott did as the founder of Testament Beauty, a skincare line known for being the Mediterranean diet for your face. Testament Beauty is centered around the simple and stunningly…
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Stacey Stevenson From High School Dropout to CEO, How to Land a Job You Have No Experience In, and Why You Cancel Yourself When You’re Silent on Issues That Matter
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Stacey Stevenson dropped out of a rural high school in the South when they were pulled out of the closet. They worked at fast food restaurants to save enough money to move to Dallas to "do something with their life" because they were intent on making it in the corporate world. Stacey achieved just that with a long history of senior defense, technol…
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Jennifer Fisher on Building a Brand as Yourself, Trusting Your Instincts, and Not Staying in Your Lane
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Dubbed by the New York Times as the Queen of Hoops, Jennifer Fisher's accessories brand is coveted by top celebrities and the fashion set. But Jennifer Fisher's creativity doesn't fit neatly into a box. As a former wardrobe stylist for commercials, this jewelry founder's exceptional eye has graced other categories like home and interior design, and…
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Jaclyn Levin Shares the Secrets to Succeeding in Broadcast Journalism and Navigating Media Today
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What does it take to get on television and succeed in media today? Jaclyn Levin knows. As an accomplished media executive, executive producer, showrunner, advisor, and consultant, she has led network news broadcasts, content development, show creation, and the building and developing of modern, multimedia, and digital-first businesses. Jaclyn earne…
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