Los mejores podcasts de Business Starters (2024)

1
The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO 34:32

29d ago34:32

34:32

On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational co…

1
Is Google losing its grip on B2B marketing? 16:33

3M ago16:33

16:33

If you’re a founder or CEO of a growing business, you've probably been told that you have to focus your marketing around Google. Whether that’s ranking highly for a specific phrase or a set of keywords; or investing in ads to get more people to your website. Both of which can get expensive quickly! And there's a good chance that all this effort has…

1
B2B Websites that Convert | A Conversation with Sam Dunning of Breaking B2B 35:21

4M ago35:21

35:21

If you’re running a B2B tech company, you want your website to generate leads, and convert interest. Yet so many websites are built for vanity, not revenue. And that’s Sam Dunning’s goal with Breaking B2B - to change the way that tech companies and SaaS providers think about their web design. The website should be the hub to which you drive all of …

1
Keeping Up With Marketing Trends 15:18

5M ago15:18

15:18

I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly. A few years ago, it was all about in-person events, networking, and reading a few books. Now - post-covid - much of our marketing education is digital.…

1
Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks 27:44

6M ago27:44

27:44

I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels. Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses o…

1
Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke 37:45

7M ago37:45

37:45

Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies. Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience …

1
SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides 37:58

8M ago37:58

37:58

If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places? Greg Brooks and his team at SearchTides spend their time…

1
AI in Marketing: How to get started on your AI journey 26:31

8M ago26:31

26:31

Are we ready to take advantage of AI in Marketing yet? Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing ove…

1
Engage, Deliver, Repeat: Where Marketing and Delivery Meet w/ Chris Heffernan, Founder and CEO of Dlivrd 33:57

8M ago33:57

33:57

In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business. He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technol…

1
Positioning: The Why, the Who, and the How w/ Sharon Scott 35:43

9M ago35:43

35:43

Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or serv…

1
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning 14:58

9M ago14:58

14:58

To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining you…

1
The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix? 29:31

12M ago29:31

29:31

Search Engine Optimization; Demand Generation; and Content Marketing. Most of the conversations in this first season of the podcast have delved into one (or more) of these three key areas of marketing. In this final episode of Season 1, Steve selects a sound bite or two from each of his interviews, to remind everyone how smart his guests are! And t…

1
A Practical Approach to Account-Based Marketing w/ Mason Cosby 41:59

1y ago41:59

41:59

The term Account Based Marketing, or ABM. has been hijacked by companies promoting platforms and tech solutions. But in essence, it's a methodology for reaching strategic accounts more effectively. In this episode, Mason Cosby discusses the true definition of account-based marketing and how it can be a viable strategy for smaller organizations. He …

1
Small Businesses Need Customer Research Too! A conversation with Justin Chen, co-founder of PickFu 34:11

1y ago34:11

34:11

Every marketing book tells you to get closer to your customer. And honestly, we don't really need to be told that! But it's not always so easy to do that as part of your day-to-day - particularly if "customer research" means in-person focus groups or Voice of the Customer projects. Fortunately, getting customer insights is now much easier, with onl…

1
Do you really need a website? Some thoughts on why you do, and how to make it happen. 15:43

1y ago15:43

15:43

A recent Linkedin post got some traction by suggesting that not all businesses need a website. Which honestly, is a bit of a headscratcher. As my friend Tim Peter wrote in a counterpoint, that's like saying you don't need a phone number or an email address to run a business. On this week's episode, I talk through why you DO need a website, even if …

1
Case Studies: The Power of Customer Stories w/ Nikki Fabrizio 34:52

1y ago34:52

34:52

In this episode of The Marketing Mix, we’re talking to Nikki Fabrizio about the power of using customer success stories - otherwise known as case studies - in content marketing. Nikki shares her experience in producing both written and video testimonials for a range of companies. She stresses the importance of finding the right clients for case stu…

1
Linking B2B Marketing to Revenue via Customer Conversion Points | A Critical Step Before Marketing Attribution Makes Sense 15:41

1y ago15:41

15:41

Marketing attribution sounds like a great idea. And in theory, it is. Particularly if you’re selling directly to customers via an ecommerce page on your website. In many B2B scenarios, though, you’re selling through distributors, channel partners or third party websites. It’s not easy to track a buyer from the moment they first interact with your b…

1
Marketing Attribution: Understanding where your customers come from, w/ Steffen Hedebrandt 32:14

1y ago32:14

32:14

You’re spending money on PPC ads, on improving SEO performance, and attending multiple events. How do you know which of these investments is paying off? That’s what Marketing Attribution is all about. In this episode of The Marketing Mix, we’re talking to Steffen Hedebrandt, CMO and co-founder of Dreamdata, about the importance of marketing attribu…

1
Google Ads and PPC: Building a Great Campaign w/ Katie Kingsbery of RevKey 36:39

1y ago36:39

36:39

Too many start-ups and small businesses waste their precious resources running Pay Per Click (PPC) campaigns without linking them to activity that drives new business. It’s easy to get dazzled by vanity metrics, instead of targeting prospects who are ready to make a decision. So on this episode, we’re talking about the best way to approach Google A…

1
SEO: What you need to know about Search Engine Optimization w/ Charley Karpiuk 32:59

1+ y ago32:59

32:59

If you know that SEO stands for Search Engine Optimization, but aren’t sure where to get started, then this episode is for you. Charley’s experience at Conde Nast, Google, and a number of start-ups has given him an insight into how SEO can be used to fuel the growth for brands and businesses. And in this conversation, he explains the four pillars o…

1
The Four Pillars of Marketing | Position, Awareness, Demand, Enablement (PADE) 18:08

1+ y ago18:08

18:08

When you think of marketing strategy, most people immediately refer to the Four P’s of Marketing – Product, Price, Promotion and Place. And while that’s a good starting place in theory, the reality of marketing - particularly in a small business or a start-up - is that you need a more action-oriented framework. On this episode of The Marketing Mix,…

1
Building a Marketing Function in a Small Business | A Conversation with Jesse Park, President of amplifi 37:58

1+ y ago37:58

37:58

Steve interviews Jesse Park, President and Co-owner of amplifi. Jesse shares his journey of transforming the company from a print specialist to an agency that helps nonprofit organizations enhance their fundraising efforts , and how he built the marketing function from scratch. Jesse's background is not in marketing, but he recognized the need to i…

1
Rebranding based on Customer Research | A conversation with Joan McGeough, CMO of The DAK Group 31:02

1+ y ago31:02

31:02

Steve talks with Joan McGeough, Chief Marketing Officer at the DAK Group, to discuss their recent rebranding project and the crucial role customer research played in informing their decisions. The DAC Group is looking to revitalize their visual identity and validate their messaging to better resonate with their target audience. Joan shares her expe…

1
MQLs and SQLs - Bridging the Gap Between Marketing and Sales 19:12

1+ y ago19:12

19:12

Why are we talking about MQLs and SQLs? Funnel Marketing has dominated the last two episodes. First, it was the interview with Gia Laudi, author of "Forget the Funnel." Then I shared my thoughts on how the Funnel can be used effectively for start-ups and growth companies. Marketing Qualified Leads are a layer on top of the Funnel that bridges the g…

1
Funnel Marketing and Pirate Metrics - What are they and how do they work? 17:53

1+ y ago17:53

17:53

On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?! So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each. I describe the five stages of a typical Marketi…

1
"Forget The Funnel": Considering Customer-Led Growth, a Conversation with Georgiana Laudi 39:46

1+ y ago39:46

39:46

If you’ve ever wondered if the traditional marketing funnel still makes sense, you’re on the same wavelength as Georgiana (Gia) Laudi, co-author of “Forget the Funnel.” Gia would rather talk about Customer Led Growth, an alternate approach - applied particularly to SaaS marketing and recurring revenue models - focused on a deeper understanding of t…

1
Website Design for B2B Manufacturers; a conversation with Ian Loew, Founder of Lform Design 28:55

1+ y ago28:55

28:55

Should your marketing agency focus on B2B Manufacturers? There are more than 250,000 manufacturing companies in the US, with the majority of them producing B2B products. And the buyer profiles, their motivations, and the decision processes they go through, are not the same as a B2C, or even a regular B2B customer. Ian Loew, of Lform Design, talks a…

1
"Unlocking the power of AI in design. Can AI Tools free up time for creativity?" A conversation with Brian Cobb, Creative Director at Opengear 36:52

1+ y ago36:52

36:52

Brian Cobb, Creative Director at Opengear, shares his thoughts on how AI tools can streamline the creative process. We go beyond the social media “sound bites” about the evils of ChatGPT and DALL-E (!) to talk about real world applications in marketing design. What are some ways that AI can be integrated into existing tools and processes that Creat…

1
AI for Search; plus, the value of Marketing Funnels. With Charley Karpiuk of Airtame 39:09

1+ y ago39:09

39:09

On this episode, we talk to Charley Karpiuk, Growth Marketing Manager at Airtame. His career path hasn't been traditional, with his first Marketing experience coming from promoting his own music events as a DJ, and starting an English language school in Japan. These both showed him the importance of community building, and the value of remaining ad…

1
Investing Money 20:15

4+ y ago20:15

20:15

Join Dan and Kevin in this conversation as they share their perspectives on investing money, whether it's in real estate or in stocks. (Please keep in mind that we are here to inform you of whats going on in the world of Business and Money. Please do not take our point of views as facts as they are only opinions of our own research. You should alwa…

1
Loving Money 27:28

4+ y ago27:28

27:28

Society teaches us that the only way to succeed in life is to become better employees. We're here to expose the rich and reveal to you what they don't want you to know. Song Credit: 21 Savage & Metro Boomin - Savage Mode We DO NOT own any rights to the song sampled in our podcast! All rights belong to their respective owners. --- Send in a voice me…

1
133 - Paving His Own Path To 7-Figures With Rock Thomas 24:07

8y ago24:07

24:07

Rock Thomas went from needing money to a successful real estate business. How did he do it so quickly? By finding someone who was exactly where he wanted to be, and finding out how they did it. Then he created his own path using techniques that someone already taught him. He now not only does real estate, but has a successful seminar and mastermind…

1
132 - Pinterest Ads 101 with Jess Bahr 23:58

8y ago23:58

23:58

Jess Bahr is back, and this time we're talking Pinterest Ads, and why you shouldn't be ignoring them for your business. In this podcast we go into the hows and whys of using them, and how to get the most from them in your business.Por Erin Smith

1
131 - Tips to Growing Your Service-Based Business With Scoop Industries 29:53

8y ago29:53

29:53

In today's online world starting a service based business can feel like a pretty simple task. However, most people get in and find it's not quite as easy as they think. Maggie and Brittany of Scoop Industries specialize in helping service-based companies grow. They were kind enough to come by and give some tips and tricks for getting your service-b…

1
130 - Why Branding Is Crucial and the Little Things That Make a Big Difference with Kasia Johnson 24:04

8y ago24:04

24:04

Kasia Johnson of Merge Forward, helps some of today's biggest brands with their branding and marketing. We've had several conversations about branding, and what it really means for businesses. Yes, it's so much more than a logo, however, it also doesn't need to be the extensive crazy expensive thing that we all think of when we think of companies l…

1
129 - Why You Should Consider an Event To Grow Your Business 29:53

8y ago29:53

29:53

Last year I ventured into my first live event, knowing absolutely nothing about doing one. I can't tell you it went off without a hitch, however, it was one of the best decisions I ever made for my business. I had no idea what would be on the other side for myself and my business by doing one. I share why I did one, the ins and outs of putting one …

1
128 - Three Tips To Use Social Proof To Grow Your Business with Afton Negrea 25:26

8y ago25:26

25:26

Afton Negrea works with some of today's biggest online brands, and she's teaching us how they utilize their networks and the power of social media to catapult their businesses. We're covering three tips that you can use right now to start getting people flocking to your business, simply by making a few small tweaks in the things you're already doin…

1
127 - Writing and Publishing Your First Book with Morgan Gist MacDonald 29:21

8y ago29:21

29:21

I can speak from experience when I say writing a book can be a huge game changer in your business. It immediately positions you as an expert and shines a completely different light upon you. It can seem like a daunting task, and that's why I wanted Morgan of Paper Raven Books to talk about how to break down the process and use this to leverage your…

1
126 - Snapchat for Business with Jed Record 36:29

8y ago36:29

36:29

Let's be honest, Snapchat got a bad reputation. Between inappropriate pictures and strange filters, it was the app made just for teenagers. Then marketers got a hold of it. Now it can be a great tool for your business, but let it be known it might not be the right medium for all businesses. Before you close down the potential for this app, make sur…

1
125 - Getting Out of Your Own Way with Coach Jennie 27:21

8y ago27:21

27:21

Have you ever found yourself really excited about something, only to eventually talk yourself out of doing it with questions like 'who the hell are you?' 'Why would you think about doing something like this?' Or a statement of 'you're crazy to believe this will work.' The good news is that you're not crazy. We all have that inner voice talking us o…

1
124 - Pinterest 101 with Jess Bahr (And Why You Really Need to Start Using It Now) 32:36

8y ago32:36

32:36

Many companies don't focus marketing efforts on Pinterest because they feel it might not be the best fit for their business. However, Jess Bahr, of JessBahr.com, gives me so many reasons why you shouldn't be ignoring this social platform. It's almost as if Pinterest is the best of Facebook and Google all in one. Jess breaks down how to utilize this…

1
123 - Know How To Hire VA's For Your Business' Success with Shalon Ironroad 29:20

9y ago29:20

29:20

Shalon Ironroad was once a VA who now helps business owners get their business set-up to get the best return on their investment when hiring VA's. Many times business owners are so overwhelmed, that they it doesn't end up being a great hiring decision. As a business owner, you should always be looking for your best return on investment, and if you …

1
Lessons Learned of an Entrepreneur Who Doesn't Know When To Quit 21:26

9y ago21:26

21:26

Yes, I went away for a few weeks, and here's why. Along with why as entrepreneurs we have to listen to our bodies and not try to be super human!Por Erin Smith

1
122 - Finding A Need in Real Estate and Filling It with Joshua Dorkin 28:47

9y ago28:47

28:47

Joshua Dorkin was a teacher who decided to be a real estate investor. After discovering the market was full of people more about making money than actually helping, he decided to do something about it. Using a little bit of web design experience from college he launched BiggerPockets.com. Over the years, the site slowly grew until it became a full-…

1
121 - Tip Tuesday - Getting Yourself Legally Intact with Joint Ventures and Courses/Events with Tamsen Horton 37:38

9y ago37:38

37:38

You find someone who has a similar audience, you love their message, and you think dang, we need to work on something together. You reach out to them, they love the idea, you love the idea, you put together a course, and all is rainbows and puppies. But then something goes wrong..... Now what? You're not officially in a business partnership because…

1
120 - The Couple Who Build Businesses Together..... A Story of Success, Business, and Relationships with Daniel and Carrie Himel 24:44

9y ago24:44

24:44

Carrie and Daniel Himel are not only entrepreneurs, but are married. About ten years ago, they started their first business venture together, which turned out to be a huge success. After doing separate things for a while, they decided to start an event called Middle School Match-up, which is a baseball tournament for Middle Schoolers.…

1
119 - Continuing To Beat the Odds With Dr. Susan O'Malley 26:32

9y ago26:32

26:32

Dr. Susan O'Malley's story is an incredible journey of beating the odds time and time again. After dropping out of college, she worked as a secretary for 11 years. When her life took a drastic change, she decided to go back to school. It was then when she changed her major from being a nutritionist to being a doctor. After she was rejected from eve…

1
118 - Tip Tuesday - Self Publishing & Tips to a Successful Launch 21:35

9y ago21:35

21:35

It was book launch week! Through hell, fears, questions, and pushing through, 'Master the Start' made it out and made it as a #1 Amazon Best Seller. In this podcast I share what worked, and what didn't work. And why it took me so long to get it completed! You can buy your version at: bit.ly/masterthestart2…

1
117 - Tip Tuesday - Start Getting Paid to Speak with Joleene Moody 29:24

9y ago29:24

29:24

Speaking can be a very lucrative career, in addition to being a great way to build your business. However, as Joleene describes it there are three levels to speaking and starting to pull yourself in the top two can be a difficult thing. She gives some great tips on where to begin when you're ready to up your game and start getting paid. So much val…

1
116 - Tip Tuesday - Taking Facebook Groups To a Whole New Level with Gary Leland 25:10

9+ y ago25:10

25:10

Facebook groups have become a popular way to build your business' community. How it's typically done is where you have one group, and then you make comments, ask questions, connect people, etc. Gary Leland has taken Facebook Groups to an entirely new level, and is using it as a way to build and connect the entire Fast Pitch Softball Community in th…

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