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Keeping Up With Marketing Trends
Manage episode 424592867 series 3474463
Contenido proporcionado por Steve Cummins - Solent Strategies. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Steve Cummins - Solent Strategies o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly.
A few years ago, it was all about in-person events, networking, and reading a few books.
Now - post-covid - much of our marketing education is digital. TikTok, webinars, social media and, yes, podcasts. And as AI becomes a bigger and bigger part of the conversation, where do you go to keep up with the trends?
On this episode, I run through the options, and share my own approach.
Resources:
Section - Online business courses (very AI and marketing focused)
Rutgers Mini-MBA Programs - Virtual and in-person courses
The Marketing Book Podcast
Smart people who I follow:
Rand Fishkin (SEO)
Eli Schwartz (SEO)
Ethan Mollick (AI)
Nicole Leffer (AI)
Andy Crestodina (Content)
Cocktail Recipe:
The Mexican Monk (but replace the tequila with mezcal!)
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