26 subscribers
¡Desconecta con la aplicación Player FM !
Ep 472: What Email and Retention Strategies to Focus on in 2025 with Pilothouse's Jordan Gordon | AKNF
Manage episode 460391648 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
STOP - Have you subscribed to Jordon Gordon's "The World's Best Email and Retention Podcast"?? [TWBERP) → https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A
In this episode, we welcome Jordan Gordon, the host of The World's Best Email and Retention Podcast, to discuss the critical shifts in email marketing for 2025. With inbox deliverability tightening and customer attention harder to earn, Jordan emphasizes the importance of transitioning from static campaigns to automated flows.
Key Takeaways:
Why replacing campaigns with automated flows saves time and drives revenue.
How to use SMS to complement email efforts and maximize engagement.
Tools like Black Crow and Zero Bounce that can transform your email performance.
The "customer vs. buyer" mindset: why understanding the difference is vital for retention.
Scannable Insights:
Automate for efficiency: Reduce campaigns by 30% while boosting relevance.
Dynamic content is key to scaling email efforts in 2025.
Extend email's reach with synced advertising campaigns and SMS integrations.
Whether you're a brand owner or a seasoned marketer, this episode is packed with actionable strategies to optimize your retention marketing playbook.
Timestamps:
00:00 - Introduction to 2025 email strategies
02:00 - Importance of abandonment flows and automations
05:00 - Transitioning from growth-at-any-cost to efficient growth
08:00 - Dynamic content and segmentation in email marketing
12:00 - Customers vs. buyers: Building retention strategies
15:00 - Tools for improving inbox placement and customer targeting
20:00 - The role of SMS in 2025 marketing strategies
25:00 - Expanding email lists with ad integrations
Hashtags:
#EmailMarketing2025 #RetentionStrategies #EcommerceGrowth #DTCMarketing #EmailAutomation #CustomerRetention #MarketingTools #SMSMarketing #DigitalAdvertising #FunnelOptimization
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
571 episodios
Manage episode 460391648 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
STOP - Have you subscribed to Jordon Gordon's "The World's Best Email and Retention Podcast"?? [TWBERP) → https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A
In this episode, we welcome Jordan Gordon, the host of The World's Best Email and Retention Podcast, to discuss the critical shifts in email marketing for 2025. With inbox deliverability tightening and customer attention harder to earn, Jordan emphasizes the importance of transitioning from static campaigns to automated flows.
Key Takeaways:
Why replacing campaigns with automated flows saves time and drives revenue.
How to use SMS to complement email efforts and maximize engagement.
Tools like Black Crow and Zero Bounce that can transform your email performance.
The "customer vs. buyer" mindset: why understanding the difference is vital for retention.
Scannable Insights:
Automate for efficiency: Reduce campaigns by 30% while boosting relevance.
Dynamic content is key to scaling email efforts in 2025.
Extend email's reach with synced advertising campaigns and SMS integrations.
Whether you're a brand owner or a seasoned marketer, this episode is packed with actionable strategies to optimize your retention marketing playbook.
Timestamps:
00:00 - Introduction to 2025 email strategies
02:00 - Importance of abandonment flows and automations
05:00 - Transitioning from growth-at-any-cost to efficient growth
08:00 - Dynamic content and segmentation in email marketing
12:00 - Customers vs. buyers: Building retention strategies
15:00 - Tools for improving inbox placement and customer targeting
20:00 - The role of SMS in 2025 marketing strategies
25:00 - Expanding email lists with ad integrations
Hashtags:
#EmailMarketing2025 #RetentionStrategies #EcommerceGrowth #DTCMarketing #EmailAutomation #CustomerRetention #MarketingTools #SMSMarketing #DigitalAdvertising #FunnelOptimization
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
571 episodios
ทุกตอน
×![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!) 36:13
![DTC Podcast podcast artwork](/static/images/64pixel.png)
![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen 47:26
![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford 51:15
![DTC Podcast podcast artwork](/static/images/64pixel.png)
![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025 32:59
![DTC Podcast podcast artwork](/static/images/64pixel.png)
![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch 39:06
![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF 22:24
![DTC Podcast podcast artwork](/static/images/64pixel.png)
![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Ep 472: What Email and Retention Strategies to Focus on in 2025 with Pilothouse's Jordan Gordon | AKNF 27:33
![DTC Podcast podcast artwork](/static/images/64pixel.png)
1 Ep 471: FabFitFun’s Billion-Dollar Subscription Blueprint: Scaling Through Customization and Value with Daniel Broukhim 43:17
Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.