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Marketing Big Food & Bev Brands with Tiffany Wilburn
Manage episode 444130504 series 2381924
Contenido proporcionado por Zev Gotkin. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Zev Gotkin o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek. Throughout her career, she has helped larger-than-life brands such as Nestle, TGIF Fridays, Hot Pockets, and Southern Comfort (AKA: SoCo) revamp their marketing strategies, develop new products, reach new audiences, and grow their market share. In addition to food/bev, she also provides consulting to beauty and CPG (consumer packaged goods) brands.
In this episode we talked about her work with big food/bev brands, lesser-known regional styles of pizza, sweet whiskey, and what makes a grocery shopper pick your product off the shelf over that of your competition. Apologies in advance if this episode makes you hungry!
Connect with Tiffany Wilburn: https://www.linkedin.com/in/tiffanywilburn/
Learn More: https://www.cleverdisruption.com/
Watch the episode on YouTube here:
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Manage episode 444130504 series 2381924
Contenido proporcionado por Zev Gotkin. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Zev Gotkin o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek. Throughout her career, she has helped larger-than-life brands such as Nestle, TGIF Fridays, Hot Pockets, and Southern Comfort (AKA: SoCo) revamp their marketing strategies, develop new products, reach new audiences, and grow their market share. In addition to food/bev, she also provides consulting to beauty and CPG (consumer packaged goods) brands.
In this episode we talked about her work with big food/bev brands, lesser-known regional styles of pizza, sweet whiskey, and what makes a grocery shopper pick your product off the shelf over that of your competition. Apologies in advance if this episode makes you hungry!
Connect with Tiffany Wilburn: https://www.linkedin.com/in/tiffanywilburn/
Learn More: https://www.cleverdisruption.com/
Watch the episode on YouTube here:
88 episodios
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Similar a The Zee Marketing Podcast
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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1
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continue reading
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continue reading
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