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EPS #6: Saving Money with Positioning & Should You Avoid AI in Sales?
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๐๐๐ง ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ ๐ฌ๐๐ฏ๐ ๐ฒ๐จ๐ฎ ๐๐ข๐ง๐๐ง๐๐ข๐๐ฅ ๐ซ๐๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ซ๐ฅ๐ฒ ๐ฌ๐ญ๐๐ ๐ ๐จ๐ ๐ ๐ญ๐๐๐ก ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ?
Yes it can. Tomas Gregor, an expert on Tech Product positioning, is shortly describing how it can do so. He explained 10 steps in the positioning framework, and that even today in many companies, your software solution is competing with Excel.
Positioning is not only changing the way we communicate towards the customer, but also changing the perspective of internal communication within the company. It also influences many other areas, and as we are building up the team, we should also consider who is the right person in the product development team.
Why is it sometimes better not to mention AI during your sales process?
You can find the answers in this new, only 15 minutes long episode. Enjoy #TechTeamBites
#B2B #TechProductPositioning #ExpertInsights
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