¡Desconecta con la aplicación Player FM !
Podcasts que vale la pena escuchar
PATROCINADO
Episode 17: Oscar Ugaz (Atomikal, former Digital Business Manager, Real Madrid)
Manage episode 408752176 series 3561797
Oscar Ugaz is the Strategy Director of Atomikal, and former Digital Business Manager at Real Madrid.
For a man who worked at one of the most famous football clubs in the world, Oscar never really had any love of sport. But then again, he wasn’t hired to pull on his football boots and score goals – he was there because of his expertise in digital innovation, media and marketing, skills which form the cornerstone of our discussion.
We also talk about marketing innovations at football clubs, or lack thereof, the differences in attitude towards technology and innovation between American and European sporting organizations, and much more.
26 episodios
Manage episode 408752176 series 3561797
Oscar Ugaz is the Strategy Director of Atomikal, and former Digital Business Manager at Real Madrid.
For a man who worked at one of the most famous football clubs in the world, Oscar never really had any love of sport. But then again, he wasn’t hired to pull on his football boots and score goals – he was there because of his expertise in digital innovation, media and marketing, skills which form the cornerstone of our discussion.
We also talk about marketing innovations at football clubs, or lack thereof, the differences in attitude towards technology and innovation between American and European sporting organizations, and much more.
26 episodios
כל הפרקים
×




Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.