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The Art of Lean Marketing: Doing More with Less
Manage episode 387112103 series 2829175
Contenido proporcionado por Charlotte Ellis Maldari. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Charlotte Ellis Maldari o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. And I provide some insights into how to gain this understanding through interviews with current and past clients, as well as prospective clients. Lastly, I highlight the significance of offering a high-value resource, or lead magnet, to prospects and implementing an automation process to share this resource with your targeted list.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <
Capíttulos
1. Introduction (00:00:00)
2. Understanding your target clients (00:01:15)
3. Your list (00:12:16)
4. What building a list does NOT look like (00:14:06)
5. Automation (00:17:57)
6. Nurturing interested prospects (00:18:51)
7. Expectations for cost and time (00:21:44)
8. Benefits (00:27:06)
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