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Contenido proporcionado por Pete Shau. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Pete Shau o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Bridging the Gap w/ Mike Skehan

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Contenido proporcionado por Pete Shau. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Pete Shau o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

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The act of passing information these days is crucial to stay on top. The process has to be quick, informative, and most importantly understood. So how do we keep larger RTO companies functioning like a well oiled machine? By bridging the gap between upper management and the employees in the the stores. Mike Skehan Division Manager from the 84 store franchise group Buddy Mac Holdings is going to give us some insight on how to do that. Whether its through in place management or just visiting yourself this is how BMH gets things done.
Visit us online at www.thertoshowpodcast.com or email me at pete@thertoshowpodcast.com.

Sponsored by APRO, VOX POP ULI, and Dialectic RTO Division.

APRO ad after the pre registration ended on 1/17/2025.

Support the show

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81 episodios

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Manage episode 383552219 series 3390181
Contenido proporcionado por Pete Shau. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Pete Shau o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Send us a text

The act of passing information these days is crucial to stay on top. The process has to be quick, informative, and most importantly understood. So how do we keep larger RTO companies functioning like a well oiled machine? By bridging the gap between upper management and the employees in the the stores. Mike Skehan Division Manager from the 84 store franchise group Buddy Mac Holdings is going to give us some insight on how to do that. Whether its through in place management or just visiting yourself this is how BMH gets things done.
Visit us online at www.thertoshowpodcast.com or email me at pete@thertoshowpodcast.com.

Sponsored by APRO, VOX POP ULI, and Dialectic RTO Division.

APRO ad after the pre registration ended on 1/17/2025.

Support the show

  continue reading

81 episodios

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Send us a text Mastering inventory management and optimizing your business operations with the power of AI. Join us as we engage with Daniel Hajduk from Vox Pop uli, who shares his hands-on experience in transforming apparel inventory management using AI. Learn how AI analyzes order patterns, anticipates trends, and optimizes stock levels to streamline processes and boost profitability. By harnessing historical data, businesses can predict seasonal demands and ensure they are prepared for any market shift, enhancing operational efficiency in the process. Discover how structured planning and effective training play a vital role in maximizing AI's potential in business. We explore the importance of standard operating procedures (SOPs) and how they can streamline task management, improve scheduling, and enhance service delivery. The discussion highlights the use of AI as a task manager, simplifying daily operations, and ensuring essential activities like inventory checks and sales follow-ups are completed timely. We emphasize the balance of leveraging technology for organization while maintaining human interaction for a well-rounded approach to business effectiveness. Ponder the future as we examine AI's growing significance in personal and professional landscapes. From revolutionizing customer service with predictive analytics to sparking creativity with personalized content generation, AI's impact is undeniable. We reflect on how AI is reshaping cultural norms, encouraging a shift from overwork to prioritizing mental health and efficient work practices. As AI continues to integrate seamlessly into daily life, it promises to transform industries, making technology an indispensable tool for enhancing productivity and fostering personal growth. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Revolutionize your marketing strategy with AI and make your rent-to-own business stand out in a crowded market. Join me, Pete Shau, and special guest Daniel Hajduk from Vox-Pop-uli as we uncover how AI can transform traditional marketing approaches that often fall flat with repetitive patterns and high costs. We dive into the power of community-based marketing and discuss how local events and industry trends can be leveraged for personalized campaigns. By engaging with local chambers of commerce and tapping into regional nuances like Atlanta’s booming movie industry, you can craft marketing efforts that are both relevant and remarkable. We also explore the art of personalized birthday marketing and how to turn special occasions into meaningful customer engagement opportunities. Imagine crafting themed offers that align seamlessly with seasonal buying behaviors, making each interaction with your brand memorable. Daniel and I delve into the potential of integrating these special dates into a comprehensive marketing plan that is both creative and impactful. Whether you’re a seasoned marketer looking to innovate or just beginning your journey, this episode promises practical insights and strategies to elevate your marketing game and truly connect with your audience. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Discover how to revolutionize your rent-to-own business using the cutting-edge power of AI! Join me, Pete Shau, along with AI expert Daniel Hajduk, as we guide you through the latest strategies to supercharge your sales efforts. This episode holds the key to mastering AI-driven sales scripts and overcoming customer objections, empowering even the most novice salespeople to thrive. Learn how AI tools like Synthesia and SundaySky can transform your training materials with lifelike avatars, making your sales team more adaptable and effective than ever before. You'll also get an inside look at how major brands are navigating the AI frontier. Plus, meet Moxie, Vox's groundbreaking AI-powered mascot, symbolizing a bold new era in marketing. Understand the delicate balance between AI integration and the irreplaceable human touch, ensuring your business stays ahead without losing the personal connection. Whether it's streamlining event planning or optimizing sales schedules, AI is shaping the future, and we’re sharing the secrets to harness its full potential. Finally, we explore how AI is reshaping the landscape beyond sales, enhancing efficiency in everything from route planning to CRM tasks. Daniel and I reflect on the practical applications in real-time scenarios, offering insights into planning for Q1 of 2025 with AI as a strategic partner. This episode is packed with actionable insights and personal anecdotes, arming you with the knowledge to innovate and excel in the rapidly evolving world of AI-powered business. Don't miss out on the chance to stay ahead in the RTO industry! APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Unlock the potential of artificial intelligence in the retail and rent-to-own furniture industries with insights from our special guest, Daniel Hajduk from Vox Populi. Discover how industry leaders like Home Depot and Ikea are transforming customer experiences through AI innovations like weather-based inventory forecasting and room planning tools. Together, we explore how these advancements are not just enhancing efficiency in retail but also paving new paths in the rent-to-own sector, offering tailored solutions for customers based on their preferences and home decor. Throughout our conversation, we reveal the game-changing role AI plays in simplifying operations and boosting productivity. From predictive sales strategies that anticipate seasonal trends, to cloud-based collaborations that streamline store operations, AI is becoming a cornerstone of modern retail. We delve into practical applications, such as transitioning from paper to digital processes for seamless rental agreements, and discuss how tools like Zoom and VersaRent are revolutionizing daily business practices by reducing repetitive tasks and optimizing workflows. The future of retail and rent-to-own businesses is here, and it's intertwined with AI. As we navigate these technological advancements, discover how committing to AI integration can lead to more informed decision-making and improved business outcomes. We also touch on the importance of maintaining a strong digital presence and leveraging social media for success. Join us as we explore these transformative technologies, emphasizing the need for leadership to prioritize AI in their strategic vision for staying competitive in an ever-evolving market. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text In this episode of the RTO Show, host Pete Shau sits down with Daniel Hajduk from Vox Populi to kick off a six-part mini-series dedicated to understanding and implementing AI in the rent-to-own industry. As a marketing expert from Vox Populi, a platinum sponsor of the RTO Show, Daniel breaks down AI fundamentals and addresses common concerns about this rapidly evolving technology. The conversation demystifies AI, moving beyond sci-fi fears of Terminator-like scenarios to explore its practical applications as a powerful business tool. Daniel explains how AI is already integrated into everyday technologies—from Facebook and Amazon to mobile phones—and discusses various AI platforms including ChatGPT, Claude, and Google's Gemini. The discussion covers the accessibility of AI tools, from free versions to paid enterprise solutions, and explores how AI enhances rather than replaces human capabilities. Daniel emphasizes the importance of balanced AI adoption in business operations and provides guidance for both tech-savvy users and beginners. The episode delves into the distinction between early algorithmic chatbots and modern AI systems, offering practical ways to start incorporating AI into daily workflows. Daniel emphasizes that AI should be viewed as a collaborative tool that augments human capabilities rather than replacing them. He compares AI to revolutionary innovations like electricity, suggesting it's a transformative technology that's becoming increasingly accessible to everyone. The episode provides practical advice for listeners at different comfort levels with technology, from complete beginners to those ready to implement advanced AI solutions in their businesses. The discussion also addresses common concerns about AI, including job displacement and creativity loss, with Daniel offering reassurance that AI works best as a complement to human skills rather than a replacement. He encourages listeners to start small with free versions of AI tools and gradually explore more advanced applications as they become comfortable with the technology. Host Pete Shau and Daniel preview the upcoming episodes in the series, which will dive deeper into specific applications of AI in office work, advertising, and other aspects of the rent-to-own business. They emphasize that staying current with AI technology is becoming increasingly important for maintaining competitiveness in the modern business landscape. The episode concludes with information about Vox Populi's RED (Remember Everyone Deployed) initiative, a charitable program supporting deployed service members and their families through the sale of red shirts, with a goal of raising $1 million for the cause. Don't miss the upcoming episodes in this informative series that will help you understand and leverage AI technology in your rent-to-own business. Follow the RTO Show on Facebook, Instagram, and LinkedIn, and reach out with questions at pete@theRTOshowpodcast.com . APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Unlock the future of the rent-to-own market with our special guest, Brandon Jin from Living Essentials. Discover groundbreaking innovations like USB ports in headboards and massive soundbars integrated into fireplace TV consoles. Dive into the realities of navigating shifting demographics, inflation, and the unknowns of an election year, all while exploring how Living Essentials is strategically maneuvering through potential tariffs and the logistical challenges of the Chinese New Year. Journey with us through the evolution of rent-to-own furniture and the fascinating transition from technical roles to customer-facing positions. Brandon shares his personal growth story, highlighting the role of mentorship and collaboration in shaping his career. From the novel concept of "Unfold Assembly" to the latest trends in home decor aimed at younger consumers, our discussion sheds light on how style meets functionality in modern living spaces. In a landscape marked by unique challenges, hear about Living Essentials' strategic plans to enhance customer satisfaction and operational efficiency. From shifting warehouse locations to embrace flexible solutions, to navigating business dynamics in high-tax states like California and the burgeoning markets of Texas and Florida, Brandon reveals the innovative approaches that keep Living Essentials at the forefront of the industry. We wrap up with heartfelt appreciation for our listeners, celebrating community growth and the promising path ahead. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text What happens when the host becomes the guest? Join us on an exciting journey as Pete Shau, flips the microphone to reveal his life story. From a snowy birth in Brooklyn to the sunny vibes of Florida, Pete's path led him unexpectedly into the rent-to-own industry, thanks to a life-changing encounter at a bank. This episode promises insights into the power of building genuine relationships and how everyday interactions can open doors to opportunities you never saw coming. Through engaging discussions, Pete shares his ascent from account manager to overseeing multiple stores, stressing the importance of firsthand experience—like working on the truck—to earn credibility and respect within his team. We navigate through stories of paradigm shifts, the art of empathy, and the lessons learned from role models who've shaped Pete's leadership style. This episode is packed with personal growth reflections, touching on how self-awareness and understanding personality types can enhance both personal and professional lives. We wrap up with a nostalgic look back at childhood hobbies and their unexpected influence on business acumen and personal motivations. The episode also presents thought-provoking narratives on reassessing social circles and examines the nuanced world of sales and persuasion. Whether you're interested in leadership, personal development, or just a good story, Pete's journey offers something for everyone, highlighting the rewarding experiences within the rent-to-own industry and beyond. Tune in for an insightful, heartfelt conversation that's bound to resonate with RTO listeners. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text What if securing capital for your rent-to-own business was as simple as connecting with the right financial partner? Join us for an enlightening episode with Thomas Murphy from Capital Concierges, who shares his transition from the jewelry industry to a key figure in rent-to-own financing. With his wealth of experience and a network of 50-60 financial institutions, Thomas provides valuable insights into how businesses can secure the capital they need, whether it's for inventory, new locations, or partner buyouts. His pragmatic approach to navigating the financial challenges in today's economic environment will offer listeners useful strategies to manage cash flow and accommodate customers with credit challenges. Thomas takes us deep into the unique dynamics of the rent-to-own industry, underscoring the critical role of tailored capital solutions. We talk about the hurdles faced by RTO businesses when traditional financing avenues aren't viable due to their perceived high-risk nature. Drawing from his own career journey, Thomas shares how mentors have been pivotal to his career development and how his experience in the industry allows him to provide practical solutions for entrepreneurs. From flexible payment plans to the concept of balance on rent, we explore the operational dynamics that contribute to the success of RTO businesses. Aspiring entrepreneurs and existing RTO business owners will find this episode especially valuable as Thomas offers practical advice on crafting a solid business plan that instills confidence in lenders. We touch on the need for a financial safety net and explore options like express lines of credit and SBA loans. Thomas also highlights the importance of supporting small RTO dealers, particularly in challenging economic times, ensuring they are well-positioned for success when the economy improves. Prepare to be inspired and equipped with actionable advice to help you thrive in the ever-evolving rent-to-own sector. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Join me as I sit down with Kaspar Fopp to uncover the inspiring comeback story of Wondersign. Discover how this innovative company, once celebrated as "the iPhone of digital signage" in Switzerland, faced daunting challenges when it expanded to the U.S. market. Kaspar takes us through the twists and turns of reviving a tech company on the brink of closure, highlighting pivotal moments that spurred Wondersign's resurgence in the rent-to-own industry. From unexpected encounters to strategic collaborations, Kaspar shares insights on the importance of adaptability and innovation in overcoming setbacks. We also explore the integral role of relationships in boosting business success. Learn how a serendipitous meeting with Ashley Furniture's marketing VP turned the tide for Wondersign, paving the way for transformative technological advancements. Hear about the journey of digitizing Ashley's extensive product catalog, the complexities of kiosk branding, and the challenges of adapting European success to the U.S. market. Kaspar shares personal anecdotes of navigating visa processes and the demanding responsibilities that come with being an American citizen, offering a glimpse into the personal side of building a cross-continental enterprise. As we look ahead, dive into the launch of Wondersign 2.0 and its potential to revolutionize inventory decisions in the rent-to-own sector. Uncover how embracing technology like 3D and AR features can enhance customer experiences and drive business growth. Listen in as Kaspar and I discuss the evolution of Wondersign's brand, the necessity of diversification, and the exciting future of the RTO industry. Don't miss this captivating episode, packed with knowledge and inspiration for anyone eager to understand the resilience needed to thrive in today’s competitive business landscape. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Are you ready to transform your marketing strategy and dominate the rent-to-own market? Join us for a deep dive into the innovative world of Wowbrands with CEO and CTO, Ryan Krass. From pioneering mobile websites to developing state-of-the-art CRM software, Ryan offers an inside look at how his team is reshaping lead generation, mobile compatibility, and customer communication to capture the attention of younger consumers. Learn how seamless integration with existing RTO systems like Versirent and High Touch ensures a user-friendly and effective experience for clients. Discover the seismic shifts in consumer behavior brought on by the COVID-19 pandemic and what it means for your RTO business. We'll discuss the newfound importance of rapid response times to online inquiries and how younger generations are now purchasing big-ticket items online. Retraining salesforces and integrating technologies like VoIP systems can streamline customer engagement and boost efficiency. Ryan shares real-world examples and data that underscore the need to adapt quickly to these evolving trends in order to stay competitive. Finally, get the inside scoop on how to make your digital advertising dollars work harder for you. Ryan discusses the critical role of mastering paid ads on Google, as the platform's ad space continues to expand. Learn about the varying effectiveness of different marketing channels, such as TV, radio, and social media, and why being present where consumers are most active is crucial. We'll wrap up the episode with actionable strategies for managing leads through advanced CRM systems, ensuring no opportunity slips through the cracks. This episode is packed with invaluable insights to help you stay ahead in the ever-changing RTO market. Sponsored by APRO, Vox-pop-uli, and Jeraud Norman Marketing APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text What makes an event truly unforgettable, even in the face of unexpected challenges like inclement weather? Join us for an in-depth chat with Charles Smitherman, CEO of APRO, as he pulls back the curtain on the immense planning and collaboration that made the recent RTO World in Orlando a grand success. Charles provides valuable insights into the intricate partnership between APRO and TRIB Group and the significance of pre-event activities like the legal summit and women's forum. These forums not only set the stage for the main event but also offer essential opportunities for industry engagement and learning. What unique platform combines networking with meaningful discussions on industry challenges, particularly those faced by women? Discover the innovative "world cafe" concept and celebrate the growing representation of women in the rent-to-own industry, as highlighted by their dominance in the million-dollar store awards. We also explore the vibrant diversity brought by new vendors at the APRO show, offering a myriad of services and products ranging from furniture to credit card processing. The Women's Forum is spotlighted for fostering a supportive community among industry leaders, proving to be an invaluable part of the event. Looking ahead, what makes Omaha, Nebraska, the perfect location for RTO World 2025? Unpack our conversation around the strategic choice of Omaha, benefiting from its central location and excellent convention facilities. We delve into the anticipated discussions on generational and legal issues within the RTO sector, featuring insights from Edwin, the "godfather of RTO," and Michael Helton of R,G, and Co. The episode also revisits the magical fundraising night at RTO World, where the community's enthusiasm helped raise $28,000 for the APRO Charitable Foundation. As we prepare for future events, the importance of camaraderie, feedback, and continuous improvement is underscored, ensuring that each RTO World surpasses the last. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Curious about how a TV producer makes waves in the rent-to-own industry? Join us as we chat with Justin Burns, Director of Marketing for Full O Pep Appliances, dba American Rental Home Furnishings, live from APRO's RTO World 2024 convention. Justin brings his unique perspective from a 15-year TV production career and shares the intricate process of crafting marketing strategies tailored to diverse markets. Learn about the effectiveness of CTV and OTT, and discover Justin's innovative thoughts on leveraging YouTube for targeted marketing. Our conversation is rich with insights on the importance of continuous learning and adaptation in this dynamic field. Ever wondered how authenticity can transform your business? This episode dives deep into the power of video marketing and personal branding. Justin offers practical tips for creating engaging content, balancing high-quality evergreen pieces with frequent updates, and using simple tools like iPhones for effective video production. We also explore the significance of genuine relationships in the rent-to-own industry, revealing how authenticity builds trust and drives success. From the challenges faced by store managers to the importance of real connections, this episode is a treasure trove of actionable insights for anyone in the marketing or RTO sector. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Ever wondered how rising costs are shaping consumer behavior in the retail world? In our latest episode, we sit down with Jennifer Harrod, owner of Jameson's Sales and Rentals, right from the heart of APRO's RTO World 2024 convention in Orlando, Florida. Jennifer shares her story of a grueling 16-hour drive to the event through heavy rain and offers a candid look at her business's summer performance. She highlights how a robust June gave her the momentum needed for the third quarter and introduces us to her new full-time Penske truck rental service, despite a dip in Penske's peak season performance this year. Discover the secrets behind evolving sales strategies in the challenging economic landscape as Jennifer discusses her innovative approach to selling appliances and furniture. With customers now prioritizing essential items like appliances over luxury furniture, Jennifer reveals how immediate weekly discounts can provide the instant gratification that drives sales. She also shares the importance of maintaining a good inventory, the benefits of reliable vendors like American Wholesale Furniture and Nationwide Furniture Distributors, and why keeping high standards for product quality and repair capabilities is crucial for customer satisfaction and efficient store operations. Get inspired by the innovative retail trends that could revolutionize your business! From Capital Concierges' groundbreaking large cash register-like machines to the growing necessity of a robust online presence on social media platforms like Facebook and Instagram, Jennifer provides insights into attracting more foot traffic and adapting to market trends. Plus, we touch on the invaluable benefits of networking at industry shows, the unique offerings of our rental home company, and the excitement of future collaborations. Don't miss out on the valuable lessons and personal stories that make this episode a must-listen! APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text Ever wondered how to achieve consistency and engagement in your social media marketing? Join me, Pete Shau, as I dig into this topic with industry experts Chad Fosdick and Jerard Norman at APRO's RTO World 2024 convention in Orlando, Florida. We uncover the powerful blend of organic content and strategic ad placements. Chad shares his secrets on making community-focused posts that truly resonate, while Jerard dives into the nuances of paid ads to keep your business top of mind. If you're seeking actionable advice to enhance your social media presence, this conversation is a must-listen. Is radio still the king of credibility, or has social media taken the throne? In our exploration, we debate the trustworthiness of traditional media versus the deep engagement potential of social media. I make a case for social media's ability to forge strong connections with your audience through longer-form content. With younger generations increasingly opting out of traditional ads, we discuss why mastering social media is crucial for staying relevant and building brand loyalty. How can you adapt your business strategies for growth without losing sight of your core values? Through real-world examples from Chad's businesses, we discuss personalized social media engagement and the benefits of cross-platform campaigns. Discover why being active and approachable on social media can significantly impact your conversion rates. Lastly, we share insights on Premier's evolution in response to market demands and offer a sneak peek into next year's RTO World 25 event in Omaha, Nebraska. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
Send us a text What if you could navigate economic turmoil without sacrificing essential services? Join us on this episode of The RTO Show, where Jason Winters from Impact Holdings unpacks the effects of today's economic climate on the rent-to-own (RTO) industry. We break down the rising costs of living and how RTO offers a lifeline for those in financial straits. Jason reveals the hidden operational costs that go into maintaining these critical services—think free deliveries, no-credit-check payment plans, and more—debunking the myth that RTO is overpriced. Ever wonder about the real cost of long-term financial commitments? We dissect the often overlooked interest rates on mortgages and car payments and draw compelling comparisons to the transparency and flexibility of RTO options. Providing unique insights into customer service, we discuss the significance of personalized interactions in smaller businesses versus the impersonal nature of big-box retailers. Our conversation sheds light on the stigma around using RTO services and stresses their vital role for individuals facing financial hardship, ensuring they can still access essential household items. Hiring and retaining quality employees in the RTO sector is no walk in the park, especially in today's tough economic environment. We discuss the high turnover rates, the importance of effective collections, and the need for a more rigorous hiring process. Learn about the importance of maintaining strong relationships with both employees and customers to ensure long-term success. Whether you're an industry insider or just curious about how RTO can be a lifeline during these challenging times, this episode offers valuable insights and practical advice for navigating the complexities of the current economy. APRO ad after the pre registration ended on 1/17/2025. Support the show…
 
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